WriteSpark

MARCH 17, 2009

Many companies use white papers at the beginning of the sales cycle to attract prospects. A white paper that presents a product selection guide also can set the purchasing agenda in a prospect's mind. What information and resources must the white paper present in order to advance the sales process?

Paper 120

Paper Purchase Sales Cycle Copywriting 120

WriteSpark

FEBRUARY 1, 2011

For those ideas, look to the following surveys of buyers for a broad range of IT products: Eccolo Media 2010 B2B Technology Collateral Survey Report : Includes clear and helpful data on the use of different types of print and multimedia collateral during the buying process.

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

FEBRUARY 1, 2011

For those ideas, look to the following surveys of buyers for a broad range of IT products: Eccolo Media 2010 B2B Technology Collateral Survey Report : Includes clear and helpful data on the use of different types of print and multimedia collateral during the buying process.

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

APRIL 20, 2010

that would be a higher priority in their mind and have greater value to your story if they instead came out as the first things on the prospect's mind when responding to an open question. May make the customer uncomfortable with the interview and reluctant to follow through with the case study review and approval process.

Allocation 120

Allocation Lead Scoring Lead Ranking Case Study 120

WriteSpark

SEPTEMBER 24, 2009

For example, a technical copywriter will know the sales process, decision factors, and concerns of the many buyers--both technical and business focused--who are involved in a technology purchase. Understands technical marketing. Selling a technology product or service is decidedly different than other B2B or B2C marketing.

Copywriting 120

Copywriting Work Management Case Study Case Studies 120