Onalytica B2B

FEBRUARY 22, 2017

For example, hold a networking event where a well known influencer gives a talk or presentation; this can attract prospects, facilitate sales opportunities and yield instant results- something that will get senior managements’ attention.

Marketing Management 266

Marketing Management Paid Search Agency Advertising Agencies Click Rate 266

Onalytica B2B

MARCH 22, 2017

It can be very tempting early in your comms planning process to see reach as the most important thing to look for when picking influencers but there is a tonne of evidence indicating this is no longer true.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

AUGUST 23, 2017

So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide. This white paper is extensive and exhaustive, with each section covered deserving of its own limelight. So, what is influencer marketing? DOWNLOAD NOW!

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. of salespeople who incorporated social media into their process outperformed their colleagues.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

MAY 10, 2017

It’s very easy to get caught up in thinking of influencer marketing as a straight forward linear process, or a tactic similar to the likes of social media advertising- it isn’t. If you have connections with other relevant influencers, brands or perhaps potential prospects that may be of interest, then introduce them.

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

Onalytica B2B

OCTOBER 30, 2018

We are probably using the influencers a little less at the end of the buying process and leaning more towards the internal subject matter expert, as well as customers. Who is in that audience is like a community, its customers, its prospects. They want to know what worked for this company – particularly if it’s in their industry.

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

MAY 16, 2018

This is what my dad told me, I’m twelve years old and I’m learning about feedback and process improvement. My dad said that when I do enough magic shows I should start asking what their favourite tricks were and start to see a pattern. Sometimes it’s a private corporate event other times it’s can be a public event.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

JULY 16, 2018

Creativity is very much a subtractive process, removing that assumption. By using video you can help your prospects through the funnel by letting them “meet” you, like you, know and start to trust the person behind the brand. Messaging – One-minute long videos speaking directly to your prospects or customers.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

APRIL 27, 2017

Marketing trends are ever-changing as consumers change the way in which they vet brands and approach their decision process. The concept of PPC is to drive clicks; you’re exposing your brand to potential prospects in the hope that they engage with your advert- however, there are no guarantees that the click will convert.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235