Remove prospect

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Email Marketing vs. Marketing Automation

eTrigue

Virtually 100% of business-to-business prospects have an email address, which makes email great for staying in touch with contacts, nurturing prospects and increasing interest in your company’s products and services. Marketing automation gives a detailed look into the actions of prospects and their interests.

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The Need for a Demand Center

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The concept of a “demand center” has emerged at the core of successful marketing organizations as a hub for shared marketing services, infrastructure and process to enable organizations to bring programs to market that leverage key corporate assets and best practices.

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7 Ways Marketing Can Empower Sales

eTrigue

How marketing automation can empower sales, accelerate the sales process and drive more sales. Faced with more decision makers, influencers, and gatekeepers, sales teams need all the help they can muster to target and prioritize prospects, and reach them with. The post 7 Ways Marketing Can Empower Sales appeared first on eTrigue.