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Buzz Marketing for Technology

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes.

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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

A traditional way that strategic sales managers determine the priorities of a buyer or get a group of stakeholders that influences the buying decision aligned is usually a sequence of painful meetings in which salespeople interrogate their prospects. What Knowsy does is it tackles that situation head on. PD: Let’s go to marketing team.

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3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Other technologies like Postwire can be used for more direct collaboration with more middle of funnel prospects. An integral part of the sales process is getting to know your prospects and establishing relationships—and it turns out social media can help you accomplish this quickly and easily. Content is the new collateral.

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Their hero imagery is used strategically, the calls-to-action are prominent, and simple, actionable navigation jump-starts the shopping process. Either way, the company’s aim is to educate the prospect to drive a sale. 2) Start testing, seriously. 3) Treat your content like a category. 5) Allow product reviews.

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How to build a Lead Nurturing Super Highway!

Buzz Marketing for Technology

In our business for example the sales cycle can be upwards of 9 months – so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase. It was also becoming tougher to engage new customers since many of the traditional sales processes were being replaced by web based content.

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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

Well Facebook Ads are already wired into the Facebook platform using the same type of tracking on the same types of ad spends across the Facebook platform giving you a picture of what a prospect is reacting to. Element #2 – Email – the most critical element of a lead nurturing platform is email.

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5 ways to use social media for solution marketing

Buzz Marketing for Technology

But there are great opportunities, such as the ways social media data is being used in the stage-gate funding process for solution development. Just search competitive terms paired with “replace” or “upgrade,” and voila, a list of solution prospects! Few marketers do the social-focused research ahead of time to determine the market.