Biznology

DECEMBER 17, 2015

Which brings us to the topic of process. Process – that larger plan – gives you a framework within which the preparation becomes a step toward your goal. First, I am suggesting that you focus on your content marketing process rather than your content marketing goals , but I’m not suggesting you ignore outcomes. Well, sort of.

Process 80

Process Content Marketing Planning Content 80

Biznology

AUGUST 26, 2015

What is the secret to turning interested prospects into paying customers? The last thing you want is to make the buying process so confusing that your potential customers give up and go elsewhere. The last thing you want is to make the buying process so confusing that your potential customers give up and go elsewhere.

Peer-to-peer 80

Peer-to-peer Customer Satisfaction Marketing Prospects Social Media 80

Biznology

JULY 22, 2015

I’ve gone through the college process twice, and each time I’ve absorbed new lessons about marketing to Millennials in an era of rapid change. For prospective students and their parents, it’s the central point of reference about the school – visited over and over again. I have two of these creatures. That’s a lot of trees, folks.

Process 80

Process Marketing Proposals Email Marketing Transparency 80

Biznology

NOVEMBER 15, 2012

The contention is that knowing where your prospect is when he or she is interacting with your content becomes more and more crucial as mobile devices – and mobile networks – grow. However, there’s another important way to look at where your prospects are, and mobile devices have nothing to do with it.

Allocation 80

Allocation Buying Cycle Content Aggregators 80

Biznology

NOVEMBER 27, 2012

If what you made isn’t good, they won’t be interested in you at all; however, if you have a modicum of success, then folks will want to know as much about your culture, gear, tools, vision, operating principals, habits, and process as possible. So, why keep the process so close to your vest? How, you ask?

Social Media 80

Social Media Process Product Media 80

Biznology

MARCH 12, 2018

That one concept is: Your prospects don’t care about you. Your prospects don’t even care about what you do. Your prospects care about what you can do for them. At the core of my little three-line manifesto is the idea that marketers need to operate from the perspective of their prospects. Make it for me.

Email Marketing 181

Email Marketing Paid Search Agency Ideal Customer Profiles Newsletter 181

Biznology

OCTOBER 27, 2017

I hereby offer a roundup of ideas that you may have overlooked: IP address identification, a customer-driven content marketing strategy, better lead qualification, a renewed focus on customer and prospect data, account-based marketing, and linking consumer data with your business records. IP address identification. Embrace your data.

Account Based Marketing 207

Account Based Marketing Tactics B2B Marketing Lead Qualification 207

Biznology

JANUARY 4, 2017

Business leaders and sales and marketing professionals are not identifying and focusing on those prospects who are ready, willing, and able to make a decision in investing in their product, software, service, or solution. When you have a complex sales process the only way to drive revenue opportunities is to build and leverage relationships.

Validation 180

Validation Linkedin Sales Qualified Leads Social Marketing 180

Biznology

DECEMBER 29, 2017

Particularly in prospecting, new resources like purchase signals (“intent data”) and lookalike modeling will continue to expand marketers’ access to new audiences and provide scale to their ABM programs. Look to Lattice , Mintigo , 6Sense , Leadspace , and MRP Prelytix. AI gets real. I’ve offered tips about marketing to millennials before.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

NOVEMBER 2, 2020

Website visitors are among your most valuable prospects. But there are methods for converting business visitors to identifiable prospects, for ongoing marketing interaction and development. Then nurture those prospects until they are ready to have a sales conversation. They have found you, searching around for a solution.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

JANUARY 11, 2018

By integrating them with one another and automating processes between them. Rather than a marketing intern waiting around for those emails to come in so they can immediately respond with the link to the report or white paper, the process is automated. This time, though, we’re going to relate email to your website. Like this post?

Email Marketing 168

Email Marketing Automation Marketing Websites Planning 168

Biznology

DECEMBER 15, 2021

So, B2B marketers must develop a renewed focus on building trust with clients and prospects. Merkle’s new study shows clearly that businesses are no longer satisfied with the slow pace of the purchase process. Examples: Virtual events, data that combines the business and the WFH consumer record, smaller travel budgets, etc.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Biznology

MAY 18, 2017

These brand maintenance programs assume viable new business prospects and influencers are so interested in what you’re doing they’ll actively look for your stuff among the jillions of status updates and blog article group postings they face every time they log onto LinkedIn. Why brand maintenance doesn’t generate leads. I’ll say it again.

Social Media 143

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 143

Biznology

JANUARY 5, 2022

Ruth advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM. It’s fully satisfying to me, helping companies figure it out, to improve their strategies and processes. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. .

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

Biznology

FEBRUARY 12, 2018

As important as the testing itself is your approach: the testing will be far more productive if you view it as an on-going process rather than a one-time undertaking that gives you all the information you’ll ever need. There are a number of elements of your email marketing campaign that you can and should be testing. Who loves you most?

Email Marketing 180

Email Marketing Segmentation Mobile Marketing Studies 180

Biznology

FEBRUARY 13, 2017

When you marketing your brand on YouTube, it’s essential to recognize your audience’s state in the buying process. Another goal of your YouTube video is to send fully interested prospects to your website to get more information about what you offer. Learn how to attract new prospects and retain loyal customers. Qualify leads.

Youtube 153

Youtube Advertising Channels Tips Keywords 153

Biznology

MAY 3, 2017

When you marketing your brand on YouTube, it’s essential to recognize your audience’s state in the buying process. Another goal of your YouTube video is to send fully interested prospects to your website to get more information about what you offer. Learn how to attract new prospects and retain loyal customers. Qualify leads.

Youtube 146

Youtube Advertising Channels Tips Custom Publishing 146

Biznology

JULY 26, 2017

David identified four factors key to Enli’s ABM success: process, culture, attitude, and metrics. We know which prospects are attending, and we try to set up meetings with them in advance, using phone and digital communications. It’s been a long, but productive, journey. Fascinating stuff.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Biznology

OCTOBER 5, 2016

and focusing on the Prospect to Product Connection. That connection is the insight that allows you not only to identify your best prospects, but to engage with them and win their confidence, their trust, and their business. You’ll also sometimes see the same or similar metrics categorized as process metrics and outcomes metrics.).

Marketing Websites 128

Marketing Websites Effectiveness Planning Lead Scoring 128

Biznology

SEPTEMBER 26, 2019

B2B marketers understand the importance of qualifying a lead before it goes to a sales person, but sometimes the qualification process can get tricky. But it’s all part of a fairly complicated process. To establish process effectively, follow these 12 success tips. . Then, set up your process. Self-reporting.

Lead Qualification 116

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 116

Biznology

JUNE 11, 2018

You now have to engage in a conversation that helps your prospects understand what you’re selling. More specifically, you need to demonstrate that you can apply a solution fruitfully to your prospects’ unique situation. In short, the only effective way to gain a prospect’s attention is to walk the walk rather than talk the talk.

Top of Funnel 179

Top of Funnel Case Studies Content Marketing Case Study 179

Biznology

DECEMBER 11, 2017

That is what is needed for technical/conceptual topics like process automation or API management. Customers and prospects who just wanted to get a quick overview of a technology product or service appreciated a concise elevator pitch that helped them quickly figure out whether or not a solution might be right for them.

Work Management 127

Work Management Enterprise Management Video Marketing Business 127

Biznology

JULY 12, 2017

The focus is on how many connections are being made, how many prospects are joining the LinkedIn community, how many views the content is generating, how much website traffic are they getting, how many people are being reached with messages. It’s not enough to just challenge prospects and show them a new approach. But ultimately.

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Scoring 145

Biznology

SEPTEMBER 6, 2017

This is especially the case for technical documents that describe processes and relationships. FAQ: It’s equally surprising that so few marketers feature short video answers to the questions that prospects repeatedly ask. Not that everything is best explained with video.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Biznology

OCTOBER 4, 2017

There are hundreds of articles on the internet that offer tips on establishing a better connect with potential investors and expediting the fund-seeking process, but that’s not all. Investors need access to your business data for due diligence and making use of VDRs is absolutely essential during this process.

Startups 123

Startups Business Planning Process 123

Biznology

JANUARY 26, 2017

In most B2B industries today buyers will check providers out on social media as part of their decision-making process. Attracting and engaging the right prospective clients. Social media is an excellent source for learning about and keeping up with clients, customers, prospects and competitors. Top B2B sellers know this and 86.7%

Social Media 80

Social Media B2B Thought Leadership Ideal Customer Profiles Media 80

Biznology

DECEMBER 6, 2021

The sweet spot for video messaging is when talking through a concept or a process with visuals is the most efficient way to give the viewer an Aha moment. So, ask yourself, do I need to persuade any teammates, prospects, or customers to take a look at something from a different perspective? Loom , mmhmm ) offer free trials.

Video Marketing 197

Video Marketing Cost Segmentation Email Marketing 197

Biznology

JUNE 28, 2018

I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. But even if you do, some smart people will remain cynical, unless you have clients that will sing your praises to your prospects. Everyone knows they need testimonials, but I recently saw a graphic example of how true this is.

RFP 162

RFP Work Management Marketing Management Vendors 162

Biznology

JUNE 23, 2021

For that you need to develop an easy-to-navigate library of videos on specific product features and benefits that customers and prospects ask about. Slideshares, process diagrams, and other graphic assets can also form the basis of short videos used in online events and reused elsewhere.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Biznology

AUGUST 27, 2019

Before we dive into the nitty-gritty of gating content, let’s take a step back and recall that the purpose of gating content is to help you establish and strengthen relationships with your prospects. In the process, you’ll be setting expectations and it’s critical that your content live up to the expectations you’ve set.

Effectiveness 99

Effectiveness Content Marketing Planning Content 99

Biznology

OCTOBER 15, 2021

As marketers, it should go without saying, we have to assure our clients and prospects that we are not one of the bad guys, that our practices are on the up-and-up. Just as important is having proper processes in place. I nvest Appropriately in Tools and Technology. Data doesn’t magically protect itself. That should include training.

Trust Marketing 104

Trust Marketing Planning Privacy Paid Search Agency 104

Biznology

JUNE 8, 2017

It is one of the signals we look for in understanding how queries indicate where prospects are in their buyer journeys. They only fold brand names in when prospects are ready. In B2C brands, this might be fairly early in the process, as the journey can be quick. Please visit the you to the power of IBM page for that.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Biznology

SEPTEMBER 10, 2018

Later this week, I’ll be presenting at Wordcamp in New York on the documents and processes that can help ensure your web development project runs smoothly and produces your desired results. As I’ve prepared I’ve realized that as important as the process is, that process will only be as good as the thinking that goes into it.

Planning 139

Planning Marketing Websites Guidelines Design 139

Biznology

DECEMBER 8, 2017

Attribution is the process of giving credit where credit is due. But in B2B, a prospect might touch 20 pieces of content on her way to purchase, and 10 of them might not even be on your site. If you track anonymous user IDs, you can nurture prospects prior to them opting into your more explicit nurture campaigns. Attribution.

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Marketing AI 182

Biznology

OCTOBER 18, 2017

If you’ve got content that is truly viral-worthy, it needs to be easily shareable to get the process started. And even if it’s not quite that exciting, you do want to make it easy for a prospect to share with her team. For most B2B businesses, though, it is not an ideal primary sales/marketing tool. Make it easy or it won’t happen.

Email Marketing 123

Email Marketing Effectiveness Viral Marketing Mobile Marketing 123

Biznology

JULY 13, 2018

Which is good, because not all prospects are interested in the same things. The different prospects I’m encouraging you to focus on are really the same prospect at different stages of his or her buying journey. The stages will vary depending on the prospect’s own internal process and to some extent on your industry.

Buying Cycle 117

Buying Cycle Buy Comparison Content 117