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B2B Marketing Traction

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5 Ways to Systematize your eNewsletter Production Process

B2B Marketing Traction

Your newsletter sent by email is still an important marketing tool for staying in front of customers and prospects. Terry wrote back that he spends quite a bit of time on writing each issue and is looking for a way to systematize some of his key processes. He’s smart and creative, and I enjoy reading his news.

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How to Engage Your B2B Prospects with Great Content

B2B Marketing Traction

Now that you’ve attracted qualified prospects to your brand, company, website, product or services, what do you do if they are not quite ready to buy now ? The answer – engage them, the middle step in the inbound marketing process of attract – engage – convert. Develop your B2B buyer personas.

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30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

It’s time to produce some videos to help your prospective customers learn about what you do. Do you have a quality assurance or testing process for your product or service that you can convey in a video? You might want to show the process of what you do once a customer orders your product – from order to delivery.

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What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

It’s a challenge to stand out when your prospects’ email inboxes are overflowing with hundreds – maybe thousands – of emails begging for their attention. For tips on how to streamline the eNewsletter process, read my previous post, 5 Ways to Systematize your eNewsletter Production Process.).

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Why B2B Marketers Should Drink the Inbound Marketing Kool-Aid

B2B Marketing Traction

Inbound Marketing Is… …the art of creating inbound marketing interest from your prospects when they have a need or interest in your product or service. Inbound Marketing Is Not… …about creating outbound marketing messages that you push onto prospects when you want to , whether or not they are looking.

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An Inbound Marketing Infographic for Your Marketing Planning

B2B Marketing Traction

I just love infographics as a great way to capture a process and a story in a way that I can understand. At a glance the infographic sparks a conversation – “do we have the right marketing materials and events ready for our prospects?” I think this is a great tool to use as you plan or review your B2B marketing.

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B2B Online Marketing Content: How Much Should You Give Away?

B2B Marketing Traction

” The lighting company might also provide information on its recommended 7-step process for planning a lighting upgrade – the “What?” The more you give, the more prospects you’ll attract and have an opportunity to convert. Give away as much as you can without diluting sales revenue.