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Last week to save $500 at MarTech, plus 4 superstar workshops added

chiefmartech

.” But I’m more excited to share with you the news that we are launching a series of half-day workshops at MarTech that will offer you a deep-dive educational experience on these four topics: The Right Way to Buy Marketing Technology. Here are more details on each of these four workshops: The Right Way to Buy Marketing Technology.

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A Day in the Life of a Content Strategist

Contently

This week, I’m focused on two key tasks: completing a set of strategy proposals and preparing to launch a new content strategy workshop. The workshop will give companies a chance to learn how to analyze the tone of their current content and determine if they should shift their brand voice to reach their target audience.

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LinkedIn Responsiveness Drops 44% – Why Businesses Are Losing the Social Selling Game

Marketing Insider Group

When I was talking to AJ Wilcox about being part of our virtual LinkedIn training, I shared my thoughts on how it’s not enough to fill the funnel with leads from LinkedIn ads. Register for our virtual LinkedIn training to get access to the fireside chat. LinkedIn Ads Expert AJ Wilcox Agrees that LinkedIn Lead Gen is Not Enough.

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How to beat the sugar rush of short term campaign leads

Velocity Partners

With the right tools and processes, you can metabolize sugar rush leads into meaningful opportunities. Sales are rarely trained on how to treat campaign leads differently from direct enquiries — hence they tend to prioritize their own leads. But there are some common obstacles to overcome. Your budget is limited.

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SiriusDecisions Interview - From Pitching Products to Selling Value

The ROI Guy

The research clearly indicates that the issues are not around sales having enough leads, more sales training, improved social selling ability or increased product knowledge. Understanding buyers better and correlating the financial benefits that can be delivered with proposed solutions is key.

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3 ABM Campaigns to Grow Your Pipeline in 2022

Terminus

Read on to learn the process behind these three campaigns, the biggest ABM myths, and the key elements that made these campaigns successful. The Behind-The-Scenes Process of Three Abm Campaigns With 6000+% ROI. Here is the process we follow. In addition, our client added their own workshops to most days of the program.

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Is your referral strategy tied to your differentiators?

Hinge Marketing

This is a process of uncovering differences, but not creating them. A firm might offer workshops, for instance, in an industry that typically doesn’t conduct workshops. Evaluate your proposed differentiators. You will also need to back each differentiator up with policies and training to make it real and lasting.