B2B Memes
NOVEMBER 28, 2011
The new-media principles of transparency and openness discussed in my last two posts mean that readers can both see and participate in the process of journalism itself. They are no longer handed the finished product in the form of an article and asked to move along. The process is not pretty. But hiding it benefits no one.
B2B Memes
NOVEMBER 22, 2011
The process over the product. Though not the only ones, the following six new-media preferences are to my mind the most significant: Dialogue over monologue. Collaboration over control. The personal over the corporate. The open over the closed. The transparent over the opaque.
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B2B Memes
FEBRUARY 23, 2011
The journalists who object to liveblogging, he suggests, don’t understand that it is process-driven rather than product-driven: “Most journalists think in a goal-driven way. That, though, is a product of the historic fact that a magazine or newspaper was finished. It’s a shame on at least two counts.
B2B Memes
JUNE 24, 2011
In a subsequent attack on Jarvis’s advocacy of process journalism , Filloux says, “personally, I’d rather stick to the quest for perfection rather than embrace the celebration of the ‘process.’” To be a productive writer, you need a tolerance for innocent slip-ups. I would suggest to M. Fortunately, it’s not too late.
B2B Memes
NOVEMBER 27, 2011
Traditional media organizations have tended to be opaque, aiming not to reveal much about the people and processes behind their product. Because one of its foundational ideas is openness, as I described in yesterday’s post , new media encourages and rewards transparency. Transparency doesn’t stop with individuals.
B2B Memes
APRIL 2, 2010
Publishers have a product focus, and to them, a social network is just another product. Tags: Social Media content process journalism. There’s some truth to that, as I’ll suggest. But he omits the bigger point. B2B networks usually fail because publishers expect to control them.
B2B Memes
JANUARY 27, 2011
Early in my career I was the editor of an industrial product tabloid magazine. Consisting almost entirely of brief descriptions of new products, it was scarcely a glamorous publication. Though many of the products we wrote about were mundane, we made sure the descriptions were readable, accurate, pertinent, and objective.
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