The Forward Observer

article thumbnail

The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process, and other essential strategic steps to create an organic following on social platforms.

article thumbnail

The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

Dr. Weiss has developed a rigorous process for benefit positioning in his consulting with global technology companies. About the Author Allen Weiss, Ph.D., He is also a consultant, conference speaker, and Emeritus Professor at USC.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Marketing Book Podcast: “Any Insights Yet?” by Chris Kocek

The Forward Observer

demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. Any Insights Yet?

Planning 152
article thumbnail

The Marketing Book Podcast: “Standout Startup” by Allyson Letteri

The Forward Observer

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri About the Book Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. Standout Startup presents a proven process to build a sustainable user and revenue growth engine.

Startups 161
article thumbnail

The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

It provides a blueprint for planning, delivering, and measuring social media’s contribution to your business through: Identifying and targeting audience segments Maximizing social search Enhanced reputation management Managing a diversified influencer portfolio Selecting the right channels for organic and paid social Creating a process and structure (..)

article thumbnail

The Marketing Book Podcast: “Discover Questions” by Deb Calvert

The Forward Observer

Listen to the Interview… Links… DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert Deb Calvert (LinkedIn) People First Leadership Academy People First Productivity Solutions Stop Selling and Start Leading: How to Make Extraordinary Sales Happen by James Kouzes, Barry Posner and Deb Calvert (..)

article thumbnail

The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

With this growth strategy mindset, your teams will know what they’re supposed to be doing, have the skills to accomplish their work at a high level and be properly supported by systems, processes, and environment. But they can only do all this if you lead them. Are you ready to be a Growth Leader? About the Author Scott K.