Here are three ways we can keep that evolution going: Improve our prospect's interactions with us - These interactions make or break the sales process. Not sure I'm going to pick up the new iPhone just yet. I'm hearing about issues with the antenna, but I'm sure I'll have to make a decision when one of my daughters drops her phone into the pool this summer and I need to sacrifice my current iPhone as a replacement. It's been a tried-and-true pattern the past 3 summers. HD videos and true multi-tasking, just to name a few. What this means to me (and you) is its connection to Sales 2.0. MORE >>

If the most important measure is to have meetings with a positive outcome (read: logical next step in the sales process), then doesn’t it make sense that your appointment setting team is compensated on the quality of meetings rather than dials, pitches and meeting count? If your average appointment setter is taking 100-120 dials to get an appointment, why not demonstrate techniques that can shorten those cycles and provide better quality in the process? ” That's the $64,000 question. If your team is happy, they’re going to be executing at a higher level. MORE >>

Here's the process we went through; I recommend you pay attention to the "homework" parts: Pre-Project Education -- We went through all sorts of webinars, videos and documents on Hubspot's site. About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. We focused first on content and blogging and then decided to dig deeper into SEO best practices. Along the way we started drinking some Orange Kool-Aid in the form of Hubspot's inbound marketing educational materials. Eventually, we jumped in headfirst and signed up. Don't start/stop. MORE >>

This provides a the ability to create logical processes of conditions, actions, and communications that together can walk a prospect through the nurturing and selling process. At this point, notify the sales rep and then remove this lead from the workflow and have the rep pursue them by phone - What sets Genius apart from the rest if at any time during the waiting process a qualifying conversion event is reached the rep will notified immediately and the prospect will be removed from the workflow etc. In the Smashmouth Review of Genius.com Part 1 , we focused on Genius Pro. MORE >>

In a race to fix the problem (especially if it's a big one) we can neglect the evaluation process: Did you target the wrong audience with the "right" message? In a perfect world, all of our marketing efforts work exactly to plan, don't they? Unfortunately, our world isn't perfect, and as great as our plans may seem at the beginning, sometimes they're going to fail. Sometimes, they're going to fail miserabley. But, much like a rising star in the boxing circuit, the victory comes not from how many times you get knocked down, but rather, how many times you can get back up. Evaluate. MORE >>