Paul Gillin

article thumbnail

IBMer: ‘Social Selling’ Is a Sales Process in Itself

Paul Gillin

Those same capabilities could be useful as a formal part of the business process. Management can peek into the status of opportunities at any point in the process and get the latest information. Social selling is now being woven into the mainstream of IBM’s business process, but adoption was never a sure thing.

Process 50
article thumbnail

How AI is automating writing and marketing messages

Paul Gillin

Additionally, AI can help businesses save time and money by automating the segmentation process. By using AI, businesses can more accurately target their marketing and advertising efforts, better understand their customers’ needs and wants, and improve customer satisfaction.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

IBM’s Beck: Social Business is About Enablement, Not Control

Paul Gillin

IBM has been a leading adopter of social business principles, which Beck defined as “the application of social tools and culture to business processes and outcomes. Beck wryly described traditional customer support as “the process of torturing customers to death. It’s basically using social stuff to do work stuff,” he said.

article thumbnail

B2B Blogging Excellence

Paul Gillin

It took two years for Jim Cahill and Deb Franke to convince the management at Emerson Process Management that a blog was a good idea. Emerson Process Experts was born. Four years and a more than 500 entries later, Cahill is enjoying a new job as head of social media at Emerson Process Management. Search Engine Magic.

BtoB 50
article thumbnail

Engineering360 Joins Expanding World of Vertical B2B Communities

Paul Gillin

IHS Engineering360 editorial “covers the entire engineering landscape, with key areas of focus such as automation and control, electronics, energy and natural resources, general engineering, manufacturing, materials, network and computing and process equipment,” IHS said in a press release.

article thumbnail

McKinsey Research Again Validates Social Technology Benefits

Paul Gillin

The respondents affiliated with fully networked organizations are the likeliest to believe that greater process change will occur in their own organizations.

article thumbnail

How to Get Salespeople Aboard the Social Media Train

Paul Gillin

Sales pros are naturally competitive, so make the process of building social capital a game. Make the process of building social authority a game and let the instincts of your sales people take over from there. Here’s his advice for dealing with each of these anti-social behaviors in order. Reluctant to share? Make it a contest.