This weeks Fave Five picks includes social media business process integration, where angels will invest in startups, advice from a tech buyer to marketers on how to blog better and a better way to think about content marketing. 2) Integrating Social Media into Business Process a Challenge | eMarketer. Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. In 2012 we will focus on: technology trends, community and network development & B2B marketing. MORE >>

As part of my to follow or not to follow “due diligence&# process I check out Brian’s Linkedin profile, his tweetstream and twitter profile and corporate website. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Recently Brian Kibby from Pearson followed Mi6 on Twitter. As is the case with all people and brands that follow Mi6 I wanted to learn a bit more about Brian and decide whether to follow him back. What I Discovered! This is where I discovered Pearsonville. Pearsonville's Virtual Tool. Pearsonville is such an example. Summary. MORE >>

The B2C and B2B Buyer Controls the Sales Process. Single most profound change is how buyers now control the buying process. Our advice is that sales needs to figure out how they can offer value during the buying process. Remember, in complex sales, there are many people involved in the buying process. Blog Featured Industry News: B2B Marketing B2B Business Development Buying Process Content Marketing Online Marketing Social Media TrendsKey Points from the Video. This applies to B2B and B2C. Over 1,000 sales reps were surveyed. The key is to know who they are. MORE >>

Here’s a simple three step process to get started: Step One: You need to see if your customers, prospects and competitors are on the social web. For each target acccount follow the three step process above. How to use Social Media to Listen to Your Customers and Competitors. The key to success in any marketing and business development activity is the value it provides to you as a B2B professional. Let’s take social media for example. Whether you or I think social media is a fad or a game changer is irrelevant at this point in time. ve covered “ Listening ” in an earlier post. MORE >>

Blog Featured Mi6 Quick Tips "Lessons Learned" Business Development Buying Process Email Marketing Engagement Lead Generation Marketing Automation Online Marketing Social ProspectingAre you using marketing automation to “nurture” prospects and customers? Or are you using marketing automation to alienate and tick them off? Are you using marketing automation as the lazy way to market and business develop? Give this some deep thought before you dismiss. Let me share an “unsuccess story”. In August I downloaded a trial version of Mindjet’s MindManager software. How so? Thanks Enjoy”. think! MORE >>