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Sell Me This Pen. Some Advice for Technology Marketers

MI6 Marketing Agency

The interviewer asks you to “sell me this pen”  First, ask questions about the interview process, whether s/he uses a pen etc. Technology Marketers Need to Know How To Sell. Today, more than ever, technology marketers need to know how to sell. In fact, if a marketer doesn’t have experience selling it’s a key weakness…well actually an opportunity!

Mi6 Agency’s Top Charts for July 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of July 4th. What’s the Best Chart to Use for my Strategy Presentation? We love to create charts to help us plan and make directional decisions.

What is Disruptive Innovation? Where’s It Happening Now?

MI6 Marketing Agency

Disruptive innovation, a term of art coined by Clayton Christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors. I’m of the opinion that disruption needs to occur on an ongoing basis in order to innovate and improve.

Mi6 Round Up: Social Selling, Startups, Tech Innovation & the Chief Digital Officer

MI6 Marketing Agency

In “ Rise of Influence in Sales ” Timothy outlines his “5 Pillars for Successful Social Selling” and talks about how social media is impacting the sales process; how he sees social selling evolving over the next few years; and, how he became a social selling influencer. Sales and Marketing. This Guy Gets Social Selling. Kevin makes some good points. Check out her workshop video below. Suite.

B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. company sales rep, it becomes even more vital that both groups understand the buying process from.

Inbound vs. Outbound: What’s Better?

MI6 Marketing Agency

lead could be a contact within a company or it could be a qualified opportunity that is ready to buy your service/solution (if you’re this late in the buying process you likely won’t win the deal though). The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. Not Surprising But Good to Know.

Mi6 Quick Tip #7

MI6 Marketing Agency

Here’s a simple three step process to get started: Step One: You need to see if your customers, prospects and competitors are on the social web. For each target acccount follow the three step process above. I’ll show you how using Sunnybrook Hospital. How to use Social Media to Listen to Your Customers and Competitors. Let’s take social media for example. Are they bloggng?

Tips 34

How to Align Marketing & Sales

MI6 Marketing Agency

She uses “all hands meetings” as an example activity and when it’s best used in the alignment process. Blog Featured Industry News: B2B Marketing The B2B Specialists Podcast Business Development Buying Process Lead Generation Marketing Strategy TrendsAn Interview with Christine Crandell, Marketing & Sales Alignment Thought Leader. In this episode of the the B2B Specialists podcast I interview Christine Crandell. Christine has conducted extensive research on this topic and has experience in making marketing and sales alignment happen. For a post on this topic see below).

Mi6 Roundup: The Customer Experience, Shady Data Havens and Collective Creativity

MI6 Marketing Agency

Mi6 Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Here’s what we’re covering in this Round Up. For sales and marketing professionals we cover the customer experience. Why message boards? Focusing in the various triggers for a purchase is the key.

B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. company sales rep, it becomes even more vital that both groups understand the buying process from.

Fave Five Posts, Week of Jan 2

MI6 Marketing Agency

Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. In 2012 we will focus on: technology trends, community and network development & B2B marketing. If you have ideas on how we can provide more and better value to you in sharing these posts let us know below. Our Favourite Posts for Week of Jan 2, 2012. Blog Fave Five Posts Featured angel investment Blogging Content Marketing Social Media Social Media Marketing

Can Facebook Save Our Planet?

MI6 Marketing Agency

These companies have engineers and product managers that design, make, market and sell their data center products to companies like Facebook for use in their data centers. I can only imagine what the product development process is like for each of these companies. I can guarantee you one thing though it’s not “open” for everyone to see. Open Compute Project Could Help. There I said it!

Do You Have a Reference Program?

MI6 Marketing Agency

Related Posts: Assessing the maturity of your referencing process (coming Sep 19). Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Reference Program Managers and Practice Leaders. In my 13 years working in the technology industry I’ve witnessed unnecessary stress and chaos in producing proposals, especially when it comes to references.

Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs

MI6 Marketing Agency

Key Insights : respect how buyers want to interact, how they gather information and their buying process. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Business Owners, Marketing/Sales professionals in High Tech Industry. This briefing took place on September 22nd and was presented in partnership with Leadformix an Mi6 partner. Presentation.

The Prickly Side of Marketing Automation

MI6 Marketing Agency

Blog Featured Mi6 Quick Tips "Lessons Learned" Business Development Buying Process Email Marketing Engagement Lead Generation Marketing Automation Online Marketing Social ProspectingAre you using marketing automation to “nurture” prospects and customers? Or are you using marketing automation to alienate and tick them off? Are you using marketing automation as the lazy way to market and business develop? Give this some deep thought before you dismiss. Let me share an “unsuccess story”. Five Emails I Didn’t Need or Want. How so? Thanks Enjoy”. Ahhhh… ok.I think! Some Thoughts.

B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. company sales rep, it becomes even more vital that both groups understand the buying process from.

Mi6 Briefing #1: Inside the Mind of the B2B Tech Buyer

MI6 Marketing Agency

Slides 11 to 18: Tactics and information the buyer is using in the buying process. Loading… Tags: Mi6 Briefings buying process canada cisco social media adoption technology industry Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Business Owners, Marketing/Sales professionals in High Tech Industry. Presentation. Slide Shift.

Mi6 Agency’s Top Charts for July 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of July 4th. What’s the Best Chart to Use for my Strategy Presentation? We love to create charts to help us plan and make directional decisions.

Mi6 Agency’s Top Charts for July 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of July 4th. What’s the Best Chart to Use for my Strategy Presentation? We love to create charts to help us plan and make directional decisions.

Sell Me This Pen. Some Advice for Technology Marketers

MI6 Marketing Agency

The interviewer asks you to “sell me this pen”  First, ask questions about the interview process, whether s/he uses a pen etc. Technology Marketers Need to Know How To Sell. Today, more than ever, technology marketers need to know how to sell. In fact, if a marketer doesn’t have experience selling it’s a key weakness…well actually an opportunity!

Mi6 Agency’s Top Charts for May 2016

MI6 Marketing Agency

Which Content, by Type and Delivery, is the Most Effective at Each Stage of Your Customer’s Purchase Process? IT buyers are consuming an average of 6 distinct pieces of content during their purchase process, and marketers need to be aware of how, when and why their content makes the biggest impact. Two charts will be featured each week with some insights and thoughts from the author.

B2B 2

Interview with Doug Osborne

MI6 Marketing Agency

Can you describe your due diligence and investment process? and creator of the ‘Success Dashboard©’ Process, an efficient and practical one-page strategic process that helps businesses focus on priorities and results, and execute with sustained discipline towards substantial growth. The 7 Questions Interview Series: Angels and Venture Capitalists. Series Objective. If so, why?

Assessing the Maturity of Your Referencing Process

MI6 Marketing Agency

During the buying process, there is a good chance they will ask for references. we covered the key challenges you may face, if you have an adhoc reference process in place. This post, hopefully, can help you determine how mature the reference process is in your company. Many of these people are involved in the proposal development process. Is there a process at all?

Mi6 Marketing Wrap Up #19

MI6 Marketing Agency

This article outlines how important it is to understand what’s on the mind of key individuals in the buying process. They know who the decision makers, influencers, advocates, fans and detractors are and the decision making process. Building Your User Engagement Pyramid. Date: Dec 15, 2014 | Source: Version One | Author: Angela Kingyens   | Twitter. But, all is not lost!

Interview with Brad Feld

MI6 Marketing Agency

Can you describe your due diligence and investment process? The process could happen very quickly or stretch out over a year. The 7 Questions Interview Series: Angels and Venture Capitalists. There is a twist however to these questions. provide the interviewee with a hypothesis for each question to help frame and set context for their answer. Series Objective. It varies dramatically.

Interview with Sanjay Singhal

MI6 Marketing Agency

Can you describe your due diligence and investment process? The 7 Questions Interview Series: Angels and Venture Capitalists. The 7 Question Interview Series is an investigative content series where I seek out key leaders in a specific industry and/or subject matter expertise area and ask them 7 key questions that “enquiring minds want to know”. There is a twist however to these questions.

Interview with Boris Mann

MI6 Marketing Agency

That being said, “do things that don’t scale” is one of the ways that early stage startups can win early on, as long as they have a way for creating process and tooling that will let them scale later on. Someone on the team needs to dedicate time for this process. Can you describe your due diligence and investment process? There is a twist however to these questions. Traction.

Community Models

MI6 Marketing Agency

The focus at this stage is on scaling, documenting processes that are repeatable and can be executed by others. Here’s the next installment of my book study series for B2B Technology marketing and sales professionals. This particular series covers the book by Margaret Brooks, John Lovett and Sam Creek entitled: Developing B2B Social Communities. You Chapter 3: Community Models. Timeline.

B2B 2

Interview with Janet Bannister

MI6 Marketing Agency

Can you describe your due diligence and investment process? The 7 Questions Interview Series: Angels and Venture Capitalists. The 7 Question Interview Series is an investigative content series where I seek out key leaders in a specific industry and/or subject matter expertise area and ask them 7 key questions that “enquiring minds want to know”. There is a twist however to these questions.

Interview with Sandi Gilbert

MI6 Marketing Agency

It’s good to have marketing, finance and process people on board. Often times it is simply improving a current process or task through technology – like Open Table makes it easier to book a reservation. Can you describe your due diligence and investment process?  The 7 Questions Interview Series: Angels and Venture Capitalists. There is a twist however to these questions.

Interview with Dawn Umlah

MI6 Marketing Agency

Can you describe your due diligence and investment process? Sequentially, we take some time getting to know the company and the market, we have initial discussions with the larger investment team, bring the company in to pitch, vote re: progression and then enter into a more formal due diligence process.  The 7 Questions Interview Series: Angels and Venture Capitalists. If so, why?

The Mi6 Chart Toppers, November 2010

MI6 Marketing Agency

Mi6 Chart Toppers Top 10 List b2b marketing buying process customer engagement marketing research recommendations social media adoption strategy tactics top n list twitterAuthor: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Each month I share charts from various sources with my network. In November 2010, 32 charts were shared which were viewed 9,840 times.

How to Set up a Reference Program

MI6 Marketing Agency

and Assessing the Maturity of Your Reference Process will help you determine if you have a reactive or proactive approach to managing your references. Assessing the Maturity of Your Referencing Process. Tags: Customer Reference Management business development buying process customer engagement reference programs strategy Author: Chris Herbert. The Outcome. Mi6 can help.

The Reference Assessment

MI6 Marketing Agency

During the buying process, there is a good chance they will ask for references. we covered the key challenges you may face, if you have an adhoc reference process in place. This post, hopefully, can help you determine how mature the reference process is in your company. Many of these people are involved in the proposal development process. Is there a process at all?

Welcome to Pearsonville!

MI6 Marketing Agency

As part of my to follow or not to follow “due diligence&# process I check out Brian’s Linkedin profile, his tweetstream and twitter profile and corporate website. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Recently Brian Kibby from Pearson followed Mi6 on Twitter. What I Discovered! This is where I discovered Pearsonville. Summary.

Groundswell Blook Report, Chapter Four: Strategies for Tapping the Groundswell

MI6 Marketing Agency

Feature Presentation: Presentation on Groundswell POST Process, Barbara Nixon. Groundswell POST Process. What I learned: 1) Follow the four step planning process. Follow the POST process and stay curious about what customers are ready to do online and what objectives you want to accomplish for your company. Groundswell is broken down into three parts. technologies, 2008.

Did J.K. Rowling Ask Her Readers What She Should Write About?

MI6 Marketing Agency

But, this is only part of the content creating process. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Content Creators, Marketing Professionals. Attribution: Sjhill. I’m confused right now as I read and listen to content marketing gurus and strategists who tell you that it’s important to know what people want to read and learn. Voice and tone is important as well.

To Auto Tweet or Not to Auto Tweet?

MI6 Marketing Agency

Content that helps my followers be successful. I can’t remove myself from the tweeting process which includes finding/creating content and sharing it. Author: Chris Herbert, B2B Specialist & Founder of mi6. Audience: Business Executives and Marketing Leaders. pass on what I learn to clients, my followers and readers so they can benefit from my successes and failures. What Happened.

Special Interview with Author Mike Schultz, Author of Professional Services Marketing

MI6 Marketing Agency

Mike walks us through a process using “mini&# value propositions. Producers: Chris Herbert, B2B Specialist & Founder of Mi6 and Donna Papacosta. Industries: Cross industry with emphasis on professional services firms. Audience: Senior Leaders, Marketing/Sales managers and professionals. Welcome to “The B2B Specialists&# first podcast. In this Podcast Episode. Show Notes.

The Mi6 Tweekly: Week of September 20, 2010

MI6 Marketing Agency

RT @mi6agency: Part 2 in Reference Program Series: Assessing the Maturity of Your Referencing Process. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Infographic: Top 25 Most Social Industries (Source: @NetProspex via/@martinwalsh). Infographic: To 50 Most Social Companies (Source: @NetProspex via/@martinwalsh). Tuesday. Wednesday. Older then you may think! Friday.