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Sell Me This Pen. Some Advice for Technology Marketers

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The interviewer asks you to “sell me this pen”  First, ask questions about the interview process, whether s/he uses a pen etc. Technology Marketers Need to Know How To Sell. Today, more than ever, technology marketers need to know how to sell. In fact, if a marketer doesn’t have experience selling it’s a key weakness…well actually an opportunity!

What is Disruptive Innovation? Where’s It Happening Now?

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Disruptive innovation, a term of art coined by Clayton Christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors. I’m of the opinion that disruption needs to occur on an ongoing basis in order to innovate and improve.

Mi6 Round Up: Social Selling, Startups, Tech Innovation & the Chief Digital Officer

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In “ Rise of Influence in Sales ” Timothy outlines his “5 Pillars for Successful Social Selling” and talks about how social media is impacting the sales process; how he sees social selling evolving over the next few years; and, how he became a social selling influencer. Sales and Marketing. This Guy Gets Social Selling. Kevin makes some good points. Check out her workshop video below. Suite.

The Emerging Role of the CMO

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The B2C and B2B Buyer Controls the Sales Process. Single most profound change is how buyers now control the buying process. Our advice is that sales needs to figure out how they can offer value during the buying process. Remember, in complex sales, there are many people involved in the buying process. Key Points from the Video. This applies to B2B and B2C.

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Content Methodology: A Best Practices Report

connection processes based. Content methodology is a process to continuously improve the effectiveness of a. with strong content processes, measurement tools, and enterprise-wide buy-in. process, bolsters the larger Raymond James brand. processes and. Evaluate existing processes and. processes are needed. Content. Methodology: A Best. Definition II.

Mi6 Quick Tip #2

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Yakidoo [ Website Blog ], an Mi6 client, helps companies cut costs through process automation, document digitization and content management. Using Linkedin To Generate Web Traffic. Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Maybe promote new offers? To Consider. Related Posts. Tweet.

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Mi6 Quick Tip #1

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Mi6 briefing – see slide the role events play in the buying process. Using Flickr to Tell a Story About Your Events. Remember the phrase: “A Picture is Worth a Thousand Words”? Wikipedia definition ]. Do you take photos at your events? Pictures help people visualize what the event was like and if they attended what the experience was like. Flickr is a good tool to use to organize your photos. There are other advantages to using Flickr as we will leave those for future quick tips. Real World Example: Silicon Halton. Ryan is a member of Silicon Halton. To Consider. Related Posts.

Tips 30

Inbound vs. Outbound: What’s Better?

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lead could be a contact within a company or it could be a qualified opportunity that is ready to buy your service/solution (if you’re this late in the buying process you likely won’t win the deal though). The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. Not Surprising But Good to Know.

Mi6 Quick Tip #7

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Here’s a simple three step process to get started: Step One: You need to see if your customers, prospects and competitors are on the social web. For each target acccount follow the three step process above. I’ll show you how using Sunnybrook Hospital. How to use Social Media to Listen to Your Customers and Competitors. Let’s take social media for example. Are they bloggng?

Tips 27

Evangelizing a Content Marketing Program

efficiencies in the process.” 4. What processes need to be in place with. process, hierarchy, and consistent publishing cadence. It’s something we call the Content Flywheel, the visualization of a process in which key content. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. Why This Guide 6 III.

Fave Five Posts, Week of Jan 2

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Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. In 2012 we will focus on: technology trends, community and network development & B2B marketing. If you have ideas on how we can provide more and better value to you in sharing these posts let us know below. Our Favourite Posts for Week of Jan 2, 2012. Blog Fave Five Posts Featured angel investment Blogging Content Marketing Social Media Social Media Marketing

Can Facebook Save Our Planet?

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These companies have engineers and product managers that design, make, market and sell their data center products to companies like Facebook for use in their data centers. I can only imagine what the product development process is like for each of these companies. I can guarantee you one thing though it’s not “open” for everyone to see. Open Compute Project Could Help. There I said it!

Do You Have a Reference Program?

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Related Posts: Assessing the maturity of your referencing process (coming Sep 19). Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Reference Program Managers and Practice Leaders. In my 13 years working in the technology industry I’ve witnessed unnecessary stress and chaos in producing proposals, especially when it comes to references.

Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs

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Key Insights : respect how buyers want to interact, how they gather information and their buying process. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Business Owners, Marketing/Sales professionals in High Tech Industry. This briefing took place on September 22nd and was presented in partnership with Leadformix an Mi6 partner. Presentation.

Staffing and Launching Your Content Marketing Program

butchering it in the process, I’ll just share her recommendation in full: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY9 Say you’re going to a dinner party full of people you. At Contently, we boil this process down to the. out of the approval process as much as possible by. However, the process doesn’t bog down GE Reports’. All rights reserved. Introduction 3 II.

The Prickly Side of Marketing Automation

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Blog Featured Mi6 Quick Tips "Lessons Learned" Business Development Buying Process Email Marketing Engagement Lead Generation Marketing Automation Online Marketing Social ProspectingAre you using marketing automation to “nurture” prospects and customers? Or are you using marketing automation to alienate and tick them off? Are you using marketing automation as the lazy way to market and business develop? Give this some deep thought before you dismiss. Let me share an “unsuccess story”. Five Emails I Didn’t Need or Want. How so? Thanks Enjoy”. Ahhhh… ok.I think! Some Thoughts.

Mi6 Briefing #1: Inside the Mind of the B2B Tech Buyer

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Slides 11 to 18: Tactics and information the buyer is using in the buying process. Loading… Tags: Mi6 Briefings buying process canada cisco social media adoption technology industry Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Business Owners, Marketing/Sales professionals in High Tech Industry. Presentation. Slide Shift.

Interview with Doug Osborne

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Can you describe your due diligence and investment process? and creator of the ‘Success Dashboard©’ Process, an efficient and practical one-page strategic process that helps businesses focus on priorities and results, and execute with sustained discipline towards substantial growth. The 7 Questions Interview Series: Angels and Venture Capitalists. Series Objective. If so, why?

Mi6 Marketing Wrap Up #19

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This article outlines how important it is to understand what’s on the mind of key individuals in the buying process. They know who the decision makers, influencers, advocates, fans and detractors are and the decision making process. Building Your User Engagement Pyramid. Date: Dec 15, 2014 | Source: Version One | Author: Angela Kingyens   | Twitter. But, all is not lost!

Definitive Guide to Planning a New Content Initiative

Do we have the people and processes in place to sustain this initiative? resources or process issues. Create a process that facilitates regular customer conversations. You can always increase your frequency as your processes get better, you start seeing. process, and accountability in place to turn your team into a well-oiled content machine. the process.

Interview with Brad Feld

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Can you describe your due diligence and investment process? The process could happen very quickly or stretch out over a year. The 7 Questions Interview Series: Angels and Venture Capitalists. There is a twist however to these questions. provide the interviewee with a hypothesis for each question to help frame and set context for their answer. Series Objective. It varies dramatically.

Assessing the Maturity of Your Referencing Process

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During the buying process, there is a good chance they will ask for references. we covered the key challenges you may face, if you have an adhoc reference process in place. This post, hopefully, can help you determine how mature the reference process is in your company. Many of these people are involved in the proposal development process. Is there a process at all?

Interview with Sanjay Singhal

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Can you describe your due diligence and investment process? The 7 Questions Interview Series: Angels and Venture Capitalists. The 7 Question Interview Series is an investigative content series where I seek out key leaders in a specific industry and/or subject matter expertise area and ask them 7 key questions that “enquiring minds want to know”. There is a twist however to these questions.

Interview with Boris Mann

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That being said, “do things that don’t scale” is one of the ways that early stage startups can win early on, as long as they have a way for creating process and tooling that will let them scale later on. Someone on the team needs to dedicate time for this process. Can you describe your due diligence and investment process? There is a twist however to these questions. Traction.

Study: How Much of Your Content Marketing Is Effective?

and look at their thought processes for making content market- ing decisions. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. content.

Community Models

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The focus at this stage is on scaling, documenting processes that are repeatable and can be executed by others. Here’s the next installment of my book study series for B2B Technology marketing and sales professionals. This particular series covers the book by Margaret Brooks, John Lovett and Sam Creek entitled: Developing B2B Social Communities. You Chapter 3: Community Models. Timeline.

B2B 2

Interview with Janet Bannister

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Can you describe your due diligence and investment process? The 7 Questions Interview Series: Angels and Venture Capitalists. The 7 Question Interview Series is an investigative content series where I seek out key leaders in a specific industry and/or subject matter expertise area and ask them 7 key questions that “enquiring minds want to know”. There is a twist however to these questions.

Interview with Sandi Gilbert

MI6 Marketing Agency

It’s good to have marketing, finance and process people on board. Often times it is simply improving a current process or task through technology – like Open Table makes it easier to book a reservation. Can you describe your due diligence and investment process?  The 7 Questions Interview Series: Angels and Venture Capitalists. There is a twist however to these questions.

Interview with Dawn Umlah

MI6 Marketing Agency

Can you describe your due diligence and investment process? Sequentially, we take some time getting to know the company and the market, we have initial discussions with the larger investment team, bring the company in to pitch, vote re: progression and then enter into a more formal due diligence process.  The 7 Questions Interview Series: Angels and Venture Capitalists. If so, why?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

marketing technology into a seamless process. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But in 2015, a.

The Mi6 Chart Toppers, November 2010

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Mi6 Chart Toppers Top 10 List b2b marketing buying process customer engagement marketing research recommendations social media adoption strategy tactics top n list twitterAuthor: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Each month I share charts from various sources with my network. In November 2010, 32 charts were shared which were viewed 9,840 times.

How to Set up a Reference Program

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and Assessing the Maturity of Your Reference Process will help you determine if you have a reactive or proactive approach to managing your references. Assessing the Maturity of Your Referencing Process. Tags: Customer Reference Management business development buying process customer engagement reference programs strategy Author: Chris Herbert. The Outcome. Mi6 can help.

The Reference Assessment

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During the buying process, there is a good chance they will ask for references. we covered the key challenges you may face, if you have an adhoc reference process in place. This post, hopefully, can help you determine how mature the reference process is in your company. Many of these people are involved in the proposal development process. Is there a process at all?

Welcome to Pearsonville!

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As part of my to follow or not to follow “due diligence&# process I check out Brian’s Linkedin profile, his tweetstream and twitter profile and corporate website. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Recently Brian Kibby from Pearson followed Mi6 on Twitter. What I Discovered! This is where I discovered Pearsonville. Summary.

2016 Planning: How to Budget for Predictive Marketing

By creating room in your budget for predictive marketing, you can be more precise in your decision-making, increase revenue, save money, and streamline processes amongst teams

Groundswell Blook Report, Chapter Four: Strategies for Tapping the Groundswell

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Feature Presentation: Presentation on Groundswell POST Process, Barbara Nixon. Groundswell POST Process. What I learned: 1) Follow the four step planning process. Follow the POST process and stay curious about what customers are ready to do online and what objectives you want to accomplish for your company. Groundswell is broken down into three parts. technologies, 2008.