| | | Marketing Finger | |  Process | 5 articles |
| Page 1 of 1 | Previous | Next | MARKETING FINGER JUNE 14, 2010  Lead Scoring Best Practices Many of us will remember when we used to process raw Excel lists, handing over hundreds of names with job titles and companies to our sales department, only to find that leads weren’t being followed up on. Recent advances in marketing automation and sales CRM software have made it easier to streamline the whole process. Here is a summary of the questions and comments, compiled: Q. | MARKETING FINGER OCTOBER 4, 2011 Balancing the Demand Equation: a Twitter Chat with Adam Needles on his new book What do you mean by “demand process integration”? There’s a brand new book that’s making waves in the B2B marketing community. Balancing the Demand Equation, by Adam Needles, addresses the strategy and tactics needed to succeed in modern business to business demand gen. Adam Needles is the Chief Strategy Officer at digital demand generation agency Left Brain DGA, and for our upcoming #B2Bchat, we’re joined by the author as he answers questions related to B2B marketing, demand generation, and his hot new book. Join us this Thursday, October 5 at 5:00 p.m.! | | | | | |
| MARKETING FINGER FEBRUARY 2, 2012  How to Turn Followers and Fans into Leads (and when not to) But as social media becomes more accountable, marketers look for ways to generate leads throughout the process. One of the most evident goals of a social media program is to grow the fan base. Publish great content, develop a voice, reach out to others in social networks, rinse and repeat. So how do you best turn fans into leads? Should they be considered in the same sentence? | MARKETING FINGER FEBRUARY 28, 2010  To Follow Or Not To Follow: That is the Question on Twitter My process involves a CTRL+click on each profile name to open up a new tab for each person. You go through the ritual once every couple of days. Unless you have auto-follow, that is. How do you decide whether or not to follow someone back on Twitter? fielded the question on Twitter and here are some of the responses I got. walkerjill: but not tweet TOO MUCH! Looking at these, I consider: 1. | MARKETING FINGER MARCH 10, 2010  The More You Think About ROI… Which attribution models work best for your sales process? What is the Return on Investment (ROI) of an ad campaign? How do you go about measuring it? These are some of the things I was working on this afternoon which led me to ponder the following relationship. As you start to think of the ROI question, it sounds very straight forward. Where does it end? | |
| | | | |
| |
|
| |
Crimson Marketing