LeadSloth

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Process Turns Marketing Automation Into Revenue

LeadSloth

It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized&# B2B sales processes. Essentially, they changed their technology without updating their processes. Process First. They think strategically about their sales & marketing processes. That was hard.

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Assessing The Value of Your Lead Database

LeadSloth

It presents a 7-step process to generate revenue from existing leads, who were previously assumed “lost&#. Part of this process is assessing the value of your existing leads. This Wednesday I’m presenting a webinar called “Search and Rescue&# for your lead database , hosted by Loopfuse.

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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Several people had worked with the sales team to better understand the buying process, and one company even started a user experience group to better understand the customers. Also, lead source can give valuable clues to the desired length of the nurturing process. A recurring theme is that you need to really understand the prospect.

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What Lead Nurturing Content to Send When?

LeadSloth

This process is called ‘content mapping’ Steve woods wrote a great primer on content mapping. With content mapping you can make sure that you cover all questions and objections that typically come up during the buying process. You can develop buyer personas and describe the content they need in the various buying stages.

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Why I’ve Joined Marketo

LeadSloth

On this blog I write about this, trying to generate discussion, share ideas, and – in the process – learn a lot myself. To accelerate this learning process I’ve decided to join the Marketo consulting team, in which I can focus 100% on Marketing Automation and Lead Management.

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Upcoming Lead Management Events

LeadSloth

The Demand Gen Academy is a free online learning program to help you master the process of demand generation with practical, hands-on training. The full title of this event is “Lead Management: Tackling the Top 5 Questions about the Lead Cultivation, Qualification and Hand-Off Process”. More info & registration ».

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25 Great B2B Content Marketing Articles

LeadSloth

Steve Woods, The Buying Process; Auditing your Content Assets. With the right content strategy, leads will move through the buying process more quickly and you’ll boost your conversion rates. Joe Pulizzi, BtoB Content Marketing: Six Places to Find Hidden Content Gems. Content Mapping. Register today: [link].