Lattice

MAY 2, 2016

And during this year’s Oracle’s Modern Marketing Experience there were an overwhelming number of smart marketing nerds there to learn about new processes, theories and technologies that can improve their programs. Like other conferences this year, a lot of the attention went to Account-Based Marketing.

Account Based Marketing 100

Account Based Marketing DemandBase ABM Conference 100

Lattice

APRIL 27, 2016

ABM processes help focus the marketing and sales efforts of any company, and push towards creating that kind of personalized engagement that will drive increased ROI for the business.

Account Based Marketing 100

Account Based Marketing ABM Forrester Marketing & Strategy 100

Lattice

MARCH 22, 2016

Big data processing and machine learning. With predictive analytics, you can harness the power of big data processing and machine learning to easily create predictive models for scoring customers and prospects based on how likely they are to buy, what they’re likely to buy and when.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

Big data processing and machine learning. With predictive analytics, you can harness the power of big data processing and machine learning to easily create predictive models for scoring customers and prospects based on how likely they are to buy, what they’re likely to buy and when.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

NOVEMBER 24, 2015

Skills, alignment, change management, processes, documentation, and so on all matter. Proper training, staff selection and the documentation of playbooks or processes is critical to long term success with technology in marketing and sales. Here are our top takeaways from #SDTechX.

Enterprise Management 100

Enterprise Management B to B Work Management B2B Thought Leadership 100

Lattice

MAY 17, 2016

And while this process is taking place, analyst Laura Ramos believes that the CMO should own the entire customer experience, and make sure that customers are getting what they need from a business while they traverse their buying journey.

Forrester 100

Forrester CMO Demand Generation Acquisitions 100

Lattice

MAY 4, 2016

Our eBook describes where intent data comes from, the best ways to transform raw data into a signal marketing teams can use, how it can be applied, and where it fits into marketing and sales processes. Any marketer struggling to make sense of the noise surrounding intent data will find this eBook an excellent place to start.

Intent Data 100

Intent Data Account Based Marketing Intent Lead Ranking 100

Lattice

APRIL 22, 2016

It was clear that everyone was ready to move beyond the theoretical discussions of ABM, and get into how they could actually make it work within their existing processes and technologies. And it wasn’t just the show attendees showing increased interest in ABM.

Account Based Marketing 100

Account Based Marketing ABM DemandBase Marketing Budget 100

Lattice

AUGUST 9, 2016

During a recent webinar Jon Miller, CEO at Engagio, and Nipul Chokshi, the head of product marketing at Lattice, discussed this evolution from ABM to ABE, and highlighted the three key steps companies should include in their ABE process: The first step in ABE is identifying the ‘Who.’

Account Based Marketing 100

Account Based Marketing Demand Generation ABM Webinar Metrics 100

Lattice

OCTOBER 23, 2015

While predictive on its own provides value, it becomes “super-charged” when you combine it with other layers of data, process, and technology within your marketing organization. With predictive, marketers should not focus on a singular technology, model, or data scientist, but rather take a systematic-approach to marketing as a whole.

Demand Generation 100

Demand Generation Buzz Marketing & Strategy Intent Data 100

Lattice

NOVEMBER 10, 2015

In terms of predictive marketing maturity, those organizations that are early in the process are just as likely as their more advanced counterparts to be encouraging and supporting ongoing training and education.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Advertising Agencies 100

Lattice

NOVEMBER 18, 2015

It’s looking ahead so you can optimize your funnel earlier in the process – you don’t have to wait. At Lattice, we believe that predictive analytics should be added to that list. Predictive analytics can tell you who will buy, what they’ll buy and when. You can pull the trigger sooner on your ideas. How Predictive Marketing Works.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Lattice

JANUARY 11, 2016

If either team works in a vacuum the other team will not be bought into the process and it won’t be successful. After the basic lead flow (“funnel”) is documented, it’s time for marketing and sales to work together to agree upon SLAs for each funnel stage. Collaboration is key here. Remember to keep it simple!

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring MQL 100

Lattice

OCTOBER 5, 2016

We have learned through experience that aligning closely with the business process, embedding the solution deeply into the workflow and being responsible for the outcome are the only ways to successfully deliver AI. Nowhere is this trend clearer than in the world of AI applications.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190

Lattice

APRIL 7, 2016

Predictive vendors can seduce you with the promise of needing only one model to optimize your demand generation process. *Image via CastABiggerNet. What’s not to like? This approach is easy, fast to deploy, and probably cheaper as well. Unfortunately, building a single model is not the best way to get started.

Lead Ranking 100

Lead Ranking Vendors Intent Data Domain 100