How Marketers are Rethinking the Content Generation Process [Interview]
KoMarketing Associates
MAY 5, 2016
Making content is not a project, it’s a process — a very specialized one — and trying to use tools that were meant to be very broad, like project management software, or tools that are having to be repurposed from number crunching and accounting, like Excel, for content creation — it just makes things harder.
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