KoMarketing Associates

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How Marketers are Rethinking the Content Generation Process [Interview]

KoMarketing Associates

Making content is not a project, it’s a process — a very specialized one — and trying to use tools that were meant to be very broad, like project management software, or tools that are having to be repurposed from number crunching and accounting, like Excel, for content creation — it just makes things harder.

Process 120
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B2B Buyers Turning to Shorter Marketing Content During the Buying Process

KoMarketing Associates

Research During the B2B Buying Process. In addition, 49 percent claimed that they turn to their peers/colleagues during the buying process. Previous research has honed in on the wide array of resources B2B buyers turn to as they make purchasing decisions.

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Report: 88% of B2B Buyers Prefer to Meet with Marketers During the Buying Process

KoMarketing Associates

Furthermore, buyers also claim that their relationship with a company improves when they have the option to schedule in-person or virtual meetings to ease the buying process. On average, 88 percent of B2B buyers believe it is important to have live meetings or appointments with a company they may do business with.

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An Eight-Step Process for Creating Front-Page B2B Industry News

KoMarketing Associates

Here’s a look at the 8-step process we use to get our industry news to the top: (Note: This strategy is not strictly for agency purposes. With some tweaking to the following verbiage, this process could be beneficial for building any industry news program from the ground up). Developing a Client Questionnaire.

Process 120
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Report: Marketers Still See Room for Improvement with Data and Analytics

KoMarketing Associates

In general, only 45% of marketers stated that they currently have established data preparation processes, and just 48% have technology dedicated to analytics. Additionally, 44% say they are going to create data preparation processes in time. Pivoting to Resolve Marketing Data Pitfalls.

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44% of Marketers Only ‘Moderately’ Confident in Their Data and Analytics

KoMarketing Associates

Sixty percent cited a lack of data management processes. Only 45% of marketers said that they had an established data preparation process at the time. This suggests that improved accessibility may yield more benefits for marketers who attempt to leverage data. Marketers Still Lacking High-Quality Data and Analytics.

Analytics 253
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20% of Best-in-Class Marketers Now ‘Very Successful’ in Using Intent Data

KoMarketing Associates

Approximately 19% are in the process of implementing it, and 17% plan to do so within the next 12 months. The majority of respondents (71%) are challenged by outdated data, while 64% do not have the time or resources to implement a more effective process. Improving Upon the Management of Marketing Data.