Kaon

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Why You Need a 3D Product Strategy Post-COVID-19

Kaon

To this point, it’s worth noting that 3D measuring in designer programs is already very much part of the process in electronics manufacturing. Engineers use software to plan and design circuit boards, processing chips, and the like, all to make devices capable of functioning the way we need and want them to.

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Prediction: Successful Marketers Treat Sales as Clients and Partners

Kaon

At Kaon , 2018 was all about efficiency and process. The opportunity that engenders is to drop features that are no longer relevant to the business and find ways to make new tools that eliminate waste and inefficiency in the process. Tell us about how dramatically your role evolved in 2018 with marketing and sales technologies.

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Now is the Time for Digital Transformation

Kaon

After Q1 of this year, companies must pivot to true digital transformation — not just digitization of their in-person and analog processes, which is what many are doing. In the uncertain times of today, this becomes an even more critical and exaggerated weakness.

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Generating the Spark for Memorable Virtual Experiences

Kaon

Do these buyers have a specific need that requires them to understand a complex process? A specific location that acts as a metaphor to show a process that is difficult to understand or visualize without a 20k-foot view ( a stadium during an event that requires multiple touchpoints for different technologies).

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How Ciena Used Interactive Marketing to Double Global Usage of its Mobile App

Kaon

By the end of 2018, the hope is that the majority of Ciena’s global sales teams and engineers will use the application regularly to accelerate the sales process. Interested in learning how interactive marketing can help your organization accelerate the sales process? Contact us !

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“Digital” is an entirely new Marketing Business Model

Kaon

a product launch, or website redesign, or trade show) to a continuous process both of brand development as well as purchase enablement. The unique opportunity that this continuous process reveals to marketers is that of continuous engagement from pre-purchase, through the long post-transaction customer relationship.

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Explosive Growth and Opportunity Fuel Kaon’s European Expansion

Kaon

Today, we have automated much of that process, improving the customer’s solutions and dramatically reducing the sales cycle and customer lead time.