Industrial Marketing Today

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Align Industrial Websites with Sales Process

Industrial Marketing Today

make sure the site is aligned with your sales process. Here are some of my thoughts to help you better align an industrial website with your sales process. Define your sales process in details. After the sales process is clearly mapped out, examine what steps can be handled by your website.

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Lead Generation for Industrial Companies is a Process not a Campaign

Industrial Marketing Today

Buyers are looking for information online and interacting with sales people on […] The post Lead Generation for Industrial Companies is a Process not a Campaign by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Please click on the headline to read the full article.

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Industrial Website Redesign Should Fit Your Sales Process

Industrial Marketing Today

I have had many conversations with manufacturers and industrial companies where our discussions began with the statement, “We need to redesign our industrial website.” Great news, right? Not exactly and [.]. This is only a content summary. Please click on the headline to read the full article.

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HubSpot – Marketing Automation

Industrial Marketing Today

It will save you considerable amount of time and streamline the whole process of lead generation, nurturing and conversion. HubSpot is a great “marketing-in-a-box” solution for those getting started with inbound marketing. It is a good fit for companies with a one-person marketing department or a small staff.

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Technology is Not a Substitute for Good Industrial Content

Industrial Marketing Today

The thinking behind it is that technology will cover up the many holes in their strategy, content and help speed up the process. Some of the people I talk to about industrial content marketing seem to be hung up on adding more technology to solve their lead generation problems. This is only a content summary.

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What Does a Content Marketing Strategy Mean for Industrial Companies?

Industrial Marketing Today

I don’t want to overgeneralize the process of developing a good content marketing strategy because it varies from company to company. Building on that foundation, my process is based on the time-tested principle of “the Five Ws (and one H)” of good journalism. Your content must match stages and roles in their decision making process.

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Industrial Content Marketing – Selling the Problem not Just Solutions

Industrial Marketing Today

They want to educate the market about their solutions and in the process create “thought leadership.” Manufacturers, distributors and engineering companies want to jump into industrial content marketing because they’ve read the buzz about its effectiveness in generating high quality leads for selling solutions.