Finally, consider incorporating a Buddy Check process. Vida Tamoshunas. In the midst of preparing for an internal training session on data visualization, I was thinking about why we don’t remember to do all the simple things to improve our analyses and reports so they can be more easily interpreted by others. The GEICO commercials came to mind as a perfect metaphor. If you can save 15% on insurance in 15 minutes, then why not improve your analysis by 15% in 15 minutes? What can you do in 15 minutes? When you send off a report, tell them what it is and why they should look at it. MORE >>

An output of this process is an integrated and useable data set and supporting business rules which have been vetted by the team. The process we use to decide what to pay attention to and what to ignore is largly influenced by what we have done before. The benefits of a repeatable process should be complemented with an open mind to new ideas. simpler “good enough” model may be preferable, especially if part of the implementation process is to engage and educate management and users about how the model works. Vida Tamoshunas. What is Good Strategy? MORE >>

We thought we'd pull these articles together in one post to provide easy access to her wealth of knowledge around the beginning-to-end process of marketing campaigns Over the past year, Martha Bush, SVP Strategy and Solutions here at SIGMA, has written some insightful articles around building a campaign management practice. In this articles she mapped out everything from messaging strategy to analytics and insights and everything in between. MORE >>

The Affinity Marketing Maturity Assessment examines the following six performance categories: Partner Lead Generation – This category evaluates the processes, tools and performance of lead generation efforts from target identification to campaigns for lead generation. Member Campaign Targeting and Measurement – Addressing the member campaigns the processes used and the results they achieve. Campaign Management – What tools and processes are used to manage the campaigns and data associated with them? Affinity Marketing Maturity Grid. MORE >>

With standardized measurement, you can get closer to the more complex process of tracking Corporate Brand Equity, Market Share, Marketing ROI and Product & Customer Profitability. Organizations should begin to standardize marketing measurements across their sales channels, business units, and media. In this deck we share the 9 key marketing metrics every company should measure and how you might think about them MORE >>