LinkedIn isn’t the only social network that helps in the job search process — Facebook , Twitter , YouTube and Google+ have all been used by people to land jobs in innovative ways. Employers are taking note of the importance of social media in the recruiting process, and the majority of businesses are turning to social media to find and evaluate job candidates, according to this infographic compiled by Career Enlightenment , a resource for online job seekers. Thanks Erica. Erica’s bio follows the post. She also writes within Mashable ‘s business and marketing vertical. MORE >>

Whether it’s getting a customer to subscribe to a newsletter, blog, or Twitter feed during a signup or checkout process, or requesting they subscribe in a follow-up email or call, happy customers are highly likely to become readers. Notice the (Editor’s note) on each item. Shane Snow is a New York-based tech journalist and co-founder of  Contently.com , a marketplace for brand publishers and journalists. In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. The company declined to release hard numbers on total blog subscribers). MORE >>

Content Marketing without a process is not content marketing. To move a prospective buyer though a buying process in order to become a buyer. Their content’s not mapped to buyer personas or buying process stage – which renders it virtually useless. It does not lead the prospect through the buying process. Tags: Buyer Personas Content marketing Customer personas Demand Generation Lead Nurturing Management best practices Marketing Marketing Automation lead generation marketing campaigns sales process Is your company doing content marketing today? MORE >>

Tags: Business relationships Demand Generation Easy lead generation Fearless Competitor Leadership Lessons Management best practices Marketing Service mindset Tough times marketing campaigns sales process sales-ready leads MORE >>

In the last six months we’ve been helping them with a series of efforts around producing content — first defining what leads are and what it means to be a sales ready lead, secondly defining a nurturing process that also involved inserting a telesales group in the middle between the click from some campaign and the hand-off to sales, but also mapping out a seven-step nurturing process and building out the content.  It requires a process, it requires a program, and that I think of marketing automation and fishing with a hook, but the content is the bait.  JB:   Sure.  MORE >>