Direct Response Coach

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Fulfillment Direct Mail: A Different Way to Look at (and Use) Direct Mail

Direct Response Coach

The process typically involves: renting or buying a mailing list, developing an offer that fits the objective, creating a mailer that persuades the prospect to [.]. The post Fulfillment Direct Mail: A Different Way to Look at (and Use) Direct Mail appeared first on McCarthy and King Marketing.

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How the Marketing Funnel brings order to your marketing plan

Direct Response Coach

For me, it provides a good visual framework for individual marketing activities as they apply to your sales process. You may know it as the sales funnel or the lead funnel. Whatever the name, I think it’s very useful graphic. Let me put it another way. Not that [.].

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Does your email lead nurturing leave your prospects running in circles?

Direct Response Coach

If you are using email as part of your lead nurturing effort, you can move your prospects along to the various stages in the sales process – or you can just let them run in circles. ————– The sales lead process changed almost overnight with the development [.]. It all comes down to your offer strategy.

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15 Ways to Use Drip Email

Direct Response Coach

Anytime you can use automation to perform a critical step in your sales process – well, that’s a good thing. You’ve got to love drip email. I know I do. It’s especially helpful when you think about how many leads routinely fall through the cracks because you (or your sales people) don’t have the time [.].

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Join me at the Direct Marketing Innovations Symposium – Monday, March 3

Direct Response Coach

My 60-minute presentation – The Power of One-to-One: How to combine direct mail, email and telemarketing in the B2B sales process – will [.] The post Join me at the Direct Marketing Innovations Symposium – Monday, March 3 appeared first on McCarthy and King Marketing.

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Join me at the Direct Marketing Innovations Symposium – Monday, March 3

Direct Response Coach

My 60-minute presentation – The Power of One-to-One: How to combine direct mail, email and telemarketing in the B2B sales process – will [.] The post Join me at the Direct Marketing Innovations Symposium – Monday, March 3 appeared first on McCarthy and King Marketing.

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Don’t confuse online marketing with social media

Direct Response Coach

As a convenience, most discussions around online marketing include social media as a central player in the process. It doesn’t have to be that way. Some social media experts will tell you can’t do online marketing without social media. That’s not true.