Digital B2B Marketing

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Has Your Passion Been Lost In Your Marketing Process?

Digital B2B Marketing

I had not spoken to Lisa in a year, and only a handful of times ever. So imagine my surprise when Lisa greeted me and then said “you grow Momotaro tomatoes, right?&#. Wow, that is making a connection. That is what relationship marketing should be about. Connecting on a common interest and common passion.

Process 100
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Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

The marketing automation machine lives on a diet of email and your sales process is built on the telephone. The problem is, your buyer’s process is not built on your email or your phone. According to research, buyers only engage with companies directly during the last 40% of their research process.

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Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

The marketing automation machine lives on a diet of email and your sales process is built on the telephone. The problem is, your buyer’s process is not built on your email or your phone. According to research, buyers only engage with companies directly during the last 40% of their research process.

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Are You Ready for Change?

Digital B2B Marketing

Your competitors went through a similar planning process. Yesterday, I went to see the house and land we were in the process of buying. The economy rolls on, changing (or stagnating). People around you set their own plans into motion. A Personal Lesson in Changing Course. We had made our plans, we were almost ready to close.

Planning 100
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7 Steps to Find Your Content Marketing Sweet Spot

Digital B2B Marketing

Your content supports the sales process and effectively communicates the value of your solutions to prospects. Identifying where to focus your Stage Zero content efforts can be an unnatural process for marketers accustomed to focusing on the buying process. You are ready to take your content marketing to the next level.

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5 Steps To Improve B2B Lead Generation Program Results

Digital B2B Marketing

From content to process to branding, here are five steps you can take to improve the results from your publisher lead generation programs. Following up quickly doesn’t mean getting a file of contacts weekly, getting the data processed and into your system and then rushing the first email out a day later. Follow Up NOW!

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The Importance of Woozles in B2B Marketing

Digital B2B Marketing

With complex buying processes, multiple stakeholders, and a high touch sales process, how important is a brand? The buying process in some businesses is clearly defined, but it is not rational. And what does that have to do with a woozle? Woozle’s live in the hearts and minds of Pooh and his friends.