Crimson Marketing

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4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. The Buying Process Is Growing More Complex. The Buying Process is More Competitive. The Buying Process is More Social. Your Content Influences the Buying Process.

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Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]

Crimson Marketing

In order to successfully scale in this new paradigm, high growth companies must think carefully about their business processes and the infrastructure needed to support them. In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies.

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How To Use Unstructured Data to Understand Customer Language (with Cary Fulbright, Attensity’s Chief Strategy Officer)

Crimson Marketing

Cary Fulbright, Chief Strategy Officer at natural language processing software company Attensity, joins Moneyball for Marketing to give us a peek into the developing world of natural language analytics for such unstructured data, and how it can improve customer relations, reduce churn rate and help achieve other marketing objectives.

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From Idea to Sale: Introducing a New Product

Crimson Marketing

It’s becoming more important than ever to streamline the process. Having a simple and focused plan for your company can make it an easier and somewhat painless process each time a new product is launched. These ideas will guide the rest of the process, in a way making this the most important step. Feasibility.

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Michel Claassens, VP of Digital Marketing at Philips Lighting: How to Build an Effective Cross-Channel Marketing System [Podcast]

Crimson Marketing

Collecting these elements together to create an integrated, cross-channel digital marketing system is a task that requires the right technology, processes, upper management endorsement, and leadership expertise. He reveals how this was corrected through the use of a “Data Marshal” and solid lead management and execution processes.

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Wayne Morris, CVP of Marketing, Microsoft Business Solutions: Best Practices on How to Optimize the Full Life Cycle of Global B2B Marketing

Crimson Marketing

Microsoft Business Solutions provides a range of offerings for customers to help them reinvent productivity and business processes, both for the front office – customer engagement, marketing, sales, customer care – and for the back office – financial systems, manufacturing systems, supply chain, etc. .

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Steven Wastie, AppDynamics CMO: How to Double Marketing Revenue with Multi-Touch Attribution

Crimson Marketing

Having the right marketing technology, processes and mentality is just the start. The way buyers consume products has fundamentally changed and looks to continue changing even more rapidly. Product marketing amidst this rapid evolution is a daunting task.