Cintell

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How to Create Engaging Videos Using Buyer Personas and States of Being

Cintell

Sure, you’ve heard of buyer personas before, but this blog post isn’t about a step-by-step process to build yours. B2B involves a more logical decision-making process, with more parties at the table. . While not an exhaustive step-by-step process, these tips will help elevate your videos.

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The Right Customer at the Right time

Cintell

Data processing centers can be established to identify and segment distinctive buyer personas, provide intelligence on their behaviors, pinpoint relevant content and target optimal channels for optimal customer engagement. It is a continuous and iterative process.” A good rule of thumb is a 60/40 split in favor of creation.

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Understanding the B2B Buying Disconnect

Cintell

The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. Unfortunately, most vendors fall short in helping buyers through this process. But according to a recent report from TrustRadius , many vendors fall short in this arena.

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Cintell Partners with the Customer Intelligence Institute to Help Companies Better Understand Their Customers

Cintell

This provides our customers an advantage in the creation and operationalization of buyer personas within a buying committee, to improve the sales process. “The Customer Intelligence Institute’s approach to customer research fits perfectly with our mission and vision.” says Terry Suppers, Chief Customer Officer, Cintell.

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15 Questions to Ask in Your Next Persona Interview

Cintell

Industry research shows that conducing primary research in the persona creation process is paramount to their success. Questions related to the buying process. Describe the process to me? Who else was involved in the purchase process? I’m likely to change our current [your category of products].

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7 Ways to Use Personas to Drive More Sales (Yes Really!)

Cintell

Using Buyer Personas to Accelerate the Sales Process. In fact, in a recent B2B industry benchmark study we conducted, the majority of high-performing organizations leveraged personas as part of the sales process and within sales training. So your marketing team created buyer personas. Surprisingly, only 8.2%

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How Marketers Use Data to Develop Personas

Cintell

It is likely a matter of maturity in the persona optimization process – for some organizations, this is a helpful starting place. Within one title, you may have multiple groups with an entirely different purchase process, set of criteria, authority, motivation, and preference for buying a given solution. Source: NetProspex.