Buzz Marketing for Technology

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Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. Social data can also be invaluable in the media planning and buying process. Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies.

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The information processing view of humanity

Buzz Marketing for Technology

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Ross Dawson, April 7, 2008 3:20 AM US PT. ve written. TrackBacks (0). Share on Facebook.

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Digital Transformation as an Expression of Business

Buzz Marketing for Technology

At the core of this process is the need to replace antiquated and “slow” processes, products, and service offerings with agile, automated, and “smart” processes, products, and service offerings. In much of industry, the idea of “Digital Transformation” has taken root.

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes. If you are investing in media to generate prospects and acquire customers, be certain to connect those media programs with the rest of your marketing systems and process.

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Getting Big Data to Actually Work

Buzz Marketing for Technology

Implementing a data warehouse is traditionally a long, costly and risky process. They would spend on average 35 hours just processing data before they could begin analysis. The overall purpose of a data warehouse is to integrate corporate data from various internal and external sources.

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12 Secrets of the Human Brain to Use in Marketing

Buzz Marketing for Technology

Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.

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Online Shopping’s – Zero Moment of Truth

Buzz Marketing for Technology

Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late in the game, a long or confusing checkout process, not enough payment options, too many requests for customer information, etc. Test everything.

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