B2B Marketing Traction

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5 Ways to Systematize your eNewsletter Production Process

B2B Marketing Traction

Terry wrote back that he spends quite a bit of time on writing each issue and is looking for a way to systematize some of his key processes. Here are 5 ways to systematize the process of planning, writing and producing your newsletter. He’s smart and creative, and I enjoy reading his news. Make a template for newsletter content.

Process 100
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30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

Do you have a quality assurance or testing process for your product or service that you can convey in a video? If you have a process for measuring effectiveness of your services, such as a survey or phone interview, you can explain that in the video. A video of how your product is tested. You can do this on an iPhone.

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What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

For tips on how to streamline the eNewsletter process, read my previous post, 5 Ways to Systematize your eNewsletter Production Process.). Chances are your competitors aren’t taking the time and effort to do this. A little extra effort goes a long way.

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How to Deal with a Marketing Micromanager

B2B Marketing Traction

They might stop making recommendations (although this is a bit passive/aggressive – they really should speak up and ask to discuss the process and the micromanagement before giving up). Note to self, “ Provide guidelines and client desires, but let the creative process go!” Set up guidelines and let go of details.

Planning 100
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How to Deal with a Bright-Shiny-Object Marketer

B2B Marketing Traction

And, if a new idea is introduced, have a process for vetting it before everyone is off and running in a new direction. Contact New Incite today to find out how we’ve worked with marketing departments like yours to implement successful marketing processes. Do you have a marketing plan and timeline that your team can follow?

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What Can a Outsource CMO Do for Your Startup Company?

B2B Marketing Traction

Manage the initial branding process. Outsource or Interim CMOs can come into the marketing startup process at any point. Your Outsource CMO can make sure that branding reflects the intelligent positioning and messaging researched and created in the first two steps.

Startups 100
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3 Marketing Personalities You Need to Manage

B2B Marketing Traction

Short of therapy, what you need to do is set up processes that allow others to get marketing tasks done and then participate in the approval stages with this manager to show them how it can be streamlined and limited. But at a certain point, this personality will get in the way of progress and growth. Bright Shiny Object Marketer.