| | | B2B Internet Marketing Strategies | |  Process | 9 articles |
| Page 1 of 1 | Previous | Next | B2B INTERNET MARKETING STRATEGIES MARCH 22, 2011 Stop Crossing the Chasm! Start Growing the Long Tail! If your products offer comprehensive solutions to large-scale problems faced by entire departments or enterprises, requiring complex, strategic sales processes, then you probably have longer sales cycles and higher average costs of sales that can only be supported by high average sale prices. It’s time to question and even throw out many of the strategies in Geoffrey Moore’s iconic book, Crossing the Chasm. It’s been 20 years since Moore wrote the first edition, and it has become a staple of every Silicon Valley bookshelf ever since. Quick Primer on Crossing the Chasm. Characteristic. | B2B INTERNET MARKETING STRATEGIES AUGUST 2, 2011 Best Buy’s Powerful Cloud API Marketing Strategy It’s Best Buy’s seamless blending of both the on-line and off-line activities in the customer’s purchase process that helps Best Buy stand apart from major e-commerce competitors like Amazon.com. Cloud API marketing is not optional anymore in many industries, especially retail, media and technology. So naturally Best Buy—with retail customers who are very media and technology savvy—has pushed the boundaries of how to drive retail sales using powerful cloud API marketing strategies. Our API’s turn that off-line advantage into an on-line advantage, too.”. Steve Bendt. | | | | | |
| B2B INTERNET MARKETING STRATEGIES MAY 15, 2010 Debunking the Viral Coefficient Sales Process Bliss. The viral coefficient is blissfully ignorant of the sales process. The viral coefficient ignores the viral marketing opportunities that can exist within sub-processes within the total customer lifecycle. I’ll also show you a simple process for using that model to find plenty of viral marketing opportunities. Viral marketing has long been the Holy Grail of Internet marketing. But like the Holy Grail, it seems forever elusive, always slightly beyond your grasp. To the rescue comes the viral coefficient, just the magic elixir you need. | B2B INTERNET MARKETING STRATEGIES MAY 15, 2010 Debunking the Viral Coefficient Sales Process Bliss. The viral coefficient is blissfully ignorant of the sales process. The viral coefficient ignores the viral marketing opportunities that can exist within sub-processes within the total customer lifecycle. I’ll also show you a simple process for using that model to find plenty of viral marketing opportunities. Viral marketing has long been the Holy Grail of Internet marketing. But like the Holy Grail, it seems forever elusive, always slightly beyond your grasp. To the rescue comes the viral coefficient, just the magic elixir you need. | B2B INTERNET MARKETING STRATEGIES SEPTEMBER 14, 2010 Amazon’s Cloud Marketing Is Affiliate Marketing 2.0 With aStore, a website owner can now attract site visitors, show them a wide variety of Amazon products, process their credit card and complete their purchase on-line without the visitor ever leaving the site to go to Amazon’s site. Amazon revolutionized Internet marketing by putting affiliate marketing on the map back in 1996, turning every little mom-and-pop website into a revenue channel for Amazon. Today Amazon has turned to cloud marketing as the new and improved 2.0 version of affiliate marketing. Developers can tap into Amazon’s database of products, sellers and reviews. | B2B INTERNET MARKETING STRATEGIES APRIL 24, 2010 Google’s Next Big Thing Now I believe Google is attempting to systematize the process of finding its next big thing. Instead, Google is using an evolutionary process in place of a revolutionary new direction. Like so many tech companies before them, Google now faces its greatest challenge yet: Finding the “next big thing.” With the vast majority of Google’s revenues coming from AdWords , Google is still a one-trick pony, despite the tremendous success of that pony. But unlike the rare few companies who have found their next big thing, Google is taking a fundamentally different approach. | | | | | | | |
| - Google’s Next Big Thing
Now I believe Google is attempting to systematize the process of finding its next big thing. Instead, Google is using an evolutionary process in place of a revolutionary new direction. Like so many tech companies before them, Google now faces its greatest challenge yet: Finding the “next big thing.” With the vast majority of Google’s revenues coming from AdWords , Google is still a one-trick pony, despite the tremendous success of that pony. But unlike the rare few companies who have found their next big thing, Google is taking a fundamentally different approach. MORE >> - The 4 Essential B2B Value Propositions
For example, do your customers save time and money as a final result of your products “managing&# some function to “simplify&# a problem or make a process “easier?&#. How can you be sure you have just the right value proposition for your B2B product? Pick the wrong value proposition and your prospects won’t give you the time of day. Pick the right one and your products could sell like hot cakes. prefer to solve this dilemma with a framework that focuses on just 4 essential B2B value propositions: Increase revenues. Decrease costs. Save time. Reduce risk. MORE >> - The 4 Essential B2B Value Propositions
For example, do your customers save time and money as a final result of your products “managing&# some function to “simplify&# a problem or make a process “easier?&#. How can you be sure you have just the right value proposition for your B2B product? Pick the wrong value proposition and your prospects won’t give you the time of day. Pick the right one and your products could sell like hot cakes. prefer to solve this dilemma with a framework that focuses on just 4 essential B2B value propositions: Increase revenues. Decrease costs. Save time. Reduce risk. MORE >>
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