Because the process is automated, with marketing automation, you just need to define your list criteria and business rules once and the program manages the rest for you. I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. m going to outline some of the cool things our customers do but I’ll also provide a short intro on what I do in my day to day. To make it easy for everybody, I like to describe my role as a sherpa for our customers. Personalize the Email Heading. MORE >>

It’s going to take some time and effort but there are some ways to automate the process and I’m going to focus on two examples that I came across this week. The more fields you have on a form that is designed to generate leads, the greater the chance that a web visitor will not the complete the process. You really need to consider the information that you ask people and when in the buying process you are asking for it. Remember to keep the subscriber in mind as your work through your data collection processes. Hi everyone. People lie. Seasons change. People change. MORE >>

Lead scoring, which is the process of automating the qualification of leads that you generate, is a key stepping stone to get marketers to the next level. Having worked with B2B marketers for many years, it's typically a no-brainer when someone asks me "should we implement lead scoring?". Having said that, your company may not be fully ready for it and there are some steps to start moving in. data management lead management lead qualification MORE >>

My thought process was driven by a severe lack of sleep (which still exists) and a desire to focus on my core tasks which included leading my team. After having my kids I took a step away from social media except for posting adorable pics of my kids on Facebook. That's about all I had time for - so I thought. Here's the problem: my role is all about helping out customers and providing the best. social media RSS customer service social bookmarking Twitter online communities social networks MORE >>

This should be central in your decision making process on Twitter - how can I best help my customer. Your company may have just started down the path of using Twitter as another communication channel. If you're not there yet, that's cool but keep reading because there are some items to be aware of. Now back to our story). You may use it to highlight upcoming events, press releases and product/service updates. Using it for this purpose is fairly straightforward. It's mostly a marketing function and is controlled typically by the marketing team. It all depends on the nature of the request. MORE >>