Anything Goes Marketing

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Top Automated Marketing Personalization Tactics

Anything Goes Marketing

This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. A personalized approach facilitates this process.

Tactics 100
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Marketing Automation Not Just About Revenue (But it's Damn Important)

Anything Goes Marketing

You need to have the right processes in place including a strong relationship between marketing and sales as well as a focus on revenue. I've had the following conversation a few times with clients who have implemented marketing automation: "so now that we have marketing automation in place we want to do ROI reporting - TODAY".

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When Lead Scoring Will Fail

Anything Goes Marketing

Lead scoring, which is the process of automating the qualification of leads that you generate, is a key stepping stone to get marketers to the next level. Having worked with B2B marketers for many years, it's typically a no-brainer when someone asks me "should we implement lead scoring?".

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Managing Your Social Network: Top Tools You Should Use

Anything Goes Marketing

My thought process was driven by a severe lack of sleep (which still exists) and a desire to focus on my core tasks which included leading my team. After having my kids I took a step away from social media except for posting adorable pics of my kids on Facebook. That's about all I had time for - so I thought.

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Is Your CRM Naked?

Anything Goes Marketing

Ardath Albee has written a great e-book called Why Naked CRM Doesn't Work on how to "dress up" your CRM by providing better tools for sales and an improved process for sales and marketing. This focuses on the B2B sales process which is much longer then B2C. Tags: B2B Sales process. It also ensures greater buy in from sales.

CRM 100
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Sharing Space: Marketing and Sales

Anything Goes Marketing

This includes coordinating on marketing campaigns, looking for opportunities where leads may have fallen through the cracks, and better understanding what potential buyers are looking for at different stages of the buying process and their challenges Provide useful tools to sales.

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Lead Management and Football

Anything Goes Marketing

In one of my meetings these past few weeks I was thinking of an analogy where I could break down the lead management process into much simpler terms so everyone could understand their roles - this is where football comes in. In the lead management process, the defence represents anything that is preventing the offence from scoring touchdowns.