COMMENTS: Because millenials are the next generation of not only consumers, but of workers, it seems likely that the executive thought-process and the millenial thought process will converge, and perhaps close in on the “middle&# group of employees, management, etc to close the gap, and get more buy-in throughout the organization. Jive Software came out with the results of study yesterday of 902 US-based knowledge workers that indicated that social business is a top executive strategic imperative, and, as you can imagine, amongst millenials. Let us know your thoughts below! MORE >>

It’s been a process that’s much, much different. Conrad: We have a core team for social, and we took on an ambitious training and certification process so that whomever wanted to be active on social media could do so. 'A discussion with Bonin Bough, VP of Global Media and Consumer Engagement for Mondelez International, Deborah Conrad, Corporate VP and CMO of Intel, Fernando Machado, of Unilever, and Steve Phelps, SVP and CMO of NASCAR, on how brands have learned to collaborate in new ways to produce stories that get attention and move an audience toward action. MORE >>

They wanted to leave the political process better than the way they found it. We’re in the process of a one-on-one program, where everyone that donated to the campaign can actually interact with someone to give their opinions. How sophisticated is your process to respond? The same architects of the groundbreaking digital effort in 2008 have returned for 2012, but the game has changed. This panel is part of Social Media Week NYC. Panelists: Andrew Rasiej , Founder of Personal Democracy Media. Jared Hendler , EVP, Global Director of Digital & Creative for MWW. MORE >>

We remind all of our clients not only of the fact that we’re adding new processes to the marketing plan, but also that these particular processes also consume  a lot of time, energy and in many cases financial resources to “get right.&#  Social media marketing efforts need to be aligned with overall marketing efforts and business strategy, so we better darn well sit down and get a full plan up about how it’s going to fit into the overall picture. The best way is NOT an integrated marketing approach. Businesses simply cannot add more things. MORE >>

She writes about her experiences with the blogging process, and how her team has been able to provide the most value to their audience.  Today we have a guest post by Tracy Tillapough, or Tracy Tilly.  Tracy is a Technical Recruiter at Professionals Incorporated in Syracuse, NY and a Job Coach Consultant. She’s passionate about helping people find their next best career through providing job search advice culled from my 4+ years working as a recruiter. Tracy manages Professionals Incorporate , the agenciy’s blog, geared toward job seekers.  We blog for many reasons. MORE >>