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Using RebelMouse to enhance your live events

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Our Process: We set up a RebelMouse page with pre-determined sections (see below) and pre-determined search terms. Here’s a clip of me talking about the process and how it enhanced the overall experience of SU’s Commencement (as part of Penn State’s Social Media Summit). We even got Rebel of the Week ! Ability to create a page/tab structure similar to a website.

Bernie Fine, Communications, and PR Crisis Management

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want to briefly go over how we dealt with it in terms of our social media platforms, and how those actions were connected to our larger communications arms during the process. But the processes we had in place worked… though we’re really hoping we don’t have to do it again any time soon… ! You should definitely read it. Social Media Team. Be neutral.

PR 68

Your Outposts: Going from centralized to a “decentralized federation”

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Two of the biggest things that will keep the decentralized federation structure apart (and, when lacking, makes for a really messy structure) is MANAGEMENT and COMMUNICATION.  By setting up an effective management structure and an open channel of two-way communication, this process becomes much easier to implement. I’ll write more on this later… social media

The Four Stages of Community, and How They Relate to Your Community Management Goals

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The Community Roundtable recently released a report giving an in-depth assessment of to what point community management has evolved over the past several years, and highlights four stages of communities as a framework under which to run your community management team and processes within your organization. There are three common community structures: Exclusive, Discrete and Distributed.

Content Methodology: A Best Practices Report

connection processes based. Content methodology is a process to continuously improve the effectiveness of a. with strong content processes, measurement tools, and enterprise-wide buy-in. process, bolsters the larger Raymond James brand. processes and. Evaluate existing processes and. processes are needed. Content. Methodology: A Best. Definition II.

78 Percent of Executives Admit That Having a Social Strategy is Critical to Business Success

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COMMENTS: Because millenials are the next generation of not only consumers, but of workers, it seems likely that the executive thought-process and the millenial thought process will converge, and perhaps close in on the “middle&# group of employees, management, etc to close the gap, and get more buy-in throughout the organization. Jive Software came out with the results of study yesterday of 902 US-based knowledge workers that indicated that social business is a top executive strategic imperative, and, as you can imagine, amongst millenials. Let us know your thoughts below!

Pinterest Use Case: Live coverage of a university graduation

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We were also able to capture some visually-appealing parts of the process, such as student cap decoration. This weekend was Graduation Weekend at Syracuse University, so our team had a few things up our sleeves for the festivities. One of them was live Pinning of Commencement. There were streams of photos being taken and shared on multiple platforms. Related articles.

Viral 24

October had a lot of changes in social media that you may want to know about

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Facebook allows you to target audience across platforms, and simplifies its ad-buying process. Some changes were made on important social media platforms that will likely affect your brand. Users can now edit Facebook posts. Updates to Facebook Graph Search. Twitter allows DM by any follower and suggests followers on mobile. Embedded tweets now included photos. More discussion on whether your organization should be on Google+. YouTube comments are ranked and personalized. Pinterest expands pins. To find out why these matter to you and your organization, visit WCG.

Kate will join Jeff Cutler to discuss content curation at this year’s BlogWorld LA

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This situation is hugely beneficial to those of us with any sort of content production need, and can make the process of storytelling much richer for our audiences. Jeff Cutler and Kate will be doing a joint panel discussion on Content Production at this years BlogWorld LA conference in early November. Talk details are below. The difficulties associated with being able to curate so easily.

Evangelizing a Content Marketing Program

efficiencies in the process.” 4. What processes need to be in place with. process, hierarchy, and consistent publishing cadence. It’s something we call the Content Flywheel, the visualization of a process in which key content. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. Why This Guide 6 III.

Brands as Content Agents: Creators, Providers and Publishers [#IUNY13 Panel]

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It’s been a process that’s much, much different. Conrad: We have a core team for social, and we took on an ambitious training and certification process so that whomever wanted to be active on social media could do so. A discussion with Bonin Bough, VP of Global Media and Consumer Engagement for Mondelez International, Deborah Conrad, Corporate VP and CMO of Intel, Fernando Machado, of Unilever, and Steve Phelps, SVP and CMO of NASCAR, on how brands have learned to collaborate in new ways to produce stories that get attention and move an audience toward action.

[Jun 25 - Jul 1] Social Media Highlights

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This blog like service allows start-ups and small business to bypass the complicated process of boardroom meetings. Google + Project Launched on Tuesday. Launched on Tuesday, Google + Project, the long anticipated Social Networks, marks a grand ambition of the Search Engine Giant into Social Mediasphere. The newly updated Google + UI highly resembles that of Facebook.

Reinventing News on Your University Website: Chatting with @radiofreegeorgy #highered

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Listening is a major part of this process. A group of SU communications professionals had the pleasure of listening to Georgy Cohen this morning speak about how to best. Georgy is a writer, speaker and consultant focused on digital communications in higher education and nonprofits. Tufts Now. They weren’t talking to each other. We came up with Tufts Now. Social media? News is Social.

Team Obama Talks Digital Vision: Strategies and Tools for 2012 and Beyond #SMWReuters #SMWNYC #SMWGov

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They wanted to leave the political process better than the way they found it. We’re in the process of a one-on-one program, where everyone that donated to the campaign can actually interact with someone to give their opinions. How sophisticated is your process to respond? This panel is part of Social Media Week NYC. This drove a lot of how we worked the campaign.

Staffing and Launching Your Content Marketing Program

butchering it in the process, I’ll just share her recommendation in full: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY9 Say you’re going to a dinner party full of people you. At Contently, we boil this process down to the. out of the approval process as much as possible by. However, the process doesn’t bog down GE Reports’. All rights reserved. Introduction 3 II.

Your Marketing Plan: Integrating vs Aligning vs Separating

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A few days ago, Eric Brown wrote a good piece over at Social Media Explorer about “un-integrating&# your marketing program. Instead of trying to please everyone or go with the newest “here’s what you’ve got to do,&# he sees the best approach as asking: “What marketing venue or platform are you going to stop doing, before you start doing social media marketing?:

Plan 14

Finding content within your company that’s actually worth sharing

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Readers and users are not integrated into the process. Creating content that people want to share with one another is really difficult. And Facebook and Twitter are forcing companies to take a more personal (and, hopefully, honest) approach to their content strategies.&#. It’s a regurgitation of sales and marketing copy. There isn’t enough on-going engagement around the content.

Platforms Shaping Our World – Panel discussion at #2012Academic Summit

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The mechanics of Tumblr: Break the traditional content process is broken down – you just put up text, just a photo, etc. A panel with representatives from multiple social platforms telling us what they’re all about. Part of the Edelman Academic Summit 2012. Speakers. Mark Coatney , Director/Media Evangelist at Tumblr. Mario Sundar , Senior Social Media Manager at LinkedIn. Louis Gray , Google+ Evangelist at Google. Greg Galant, Founder of MuckRack. Tyler Hellinge, Agency Development Lead at Facebook. Moderator. Pete Pedersen, Global Technology Chair at Edelman. Mario Sundar.

Guest post: @tracytilly on blogging as a job recruiter in Syracuse

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She writes about her experiences with the blogging process, and how her team has been able to provide the most value to their audience.  Today we have a guest post by Tracy Tillapough, or Tracy Tilly.  Tracy is a Technical Recruiter at Professionals Incorporated in Syracuse, NY and a Job Coach Consultant. She’s passionate about helping people find their next best career through providing job search advice culled from my 4+ years working as a recruiter. Tracy manages Professionals Incorporate , the agenciy’s blog, geared toward job seekers.  We blog for many reasons.

Definitive Guide to Planning a New Content Initiative

Do we have the people and processes in place to sustain this initiative? resources or process issues. Create a process that facilitates regular customer conversations. You can always increase your frequency as your processes get better, you start seeing. process, and accountability in place to turn your team into a well-oiled content machine. the process.

Voice: The new – and mandatory – brand component

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Mitch mentions that he continually tells himself that.  I’d bet he does it with close to every piece of content he puts out (yes, it’s probably at the point now where he doesn’t need to put a lot of effort into this thought process, but he still likely does it on some level). Conversation. Response. Bi-Directional. Engage. We’ve heard them all.  Social media marketing requires us to think seriously about these aspects of our marketing campaigns.  These concepts are new anymore.  Are we taking them seriously enough? But WE’RE NOT TAKING THEM SERIOUSLY ENOUGH.

Driving Business Value with Social Marketing: eBook on the Social Funnel

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They propose a strategic “Social Funnel” framework with associated metrics, above the traditional marketing funnel, as a marketing process to effectively identify demand and manage brand reputation. The use of social media as a key marketing strategy is definitively on the top of the agenda for many business executives nowadays. You can’t be there one day and gone the next!

The Voice Brand Component [Post Resurrection]

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Mitch mentions that he continually tells himself that. I’d bet he does it with close to every piece of content he puts out (yes, it’s probably at the point now where he doesn’t need to put a lot of effort into this thought process, but he still likely does it on some level). Conversation. Response. Bi-Directional. Engage. We’ve heard them all. Valuable content.

5 Tips for Selling the Value of Social Media Inside Your Company

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For those marketers who want to move forward with a social media marketing program, gaining buy-in from internal teams can be a frustrating and painful process. Today’s Guest Post is by Kristin Zajac, a social media marketing enthusiast and recent MBA graduate from the MIT Sloan School of Management. Find her on Twitter and LinkedIn. You’re not alone. We can’t let that happen.&#.

Study: How Much of Your Content Marketing Is Effective?

and look at their thought processes for making content market- ing decisions. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. content.

[Article in Owni] TEDWomen: Two Days of Empowerment

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The way I tend to loosely define it is the process of an influential person or group of people addressing and acting on issues important to them, which in turn fosters power that they can transfer to their own lives, their communities and their societies. The original article was posted on 29 December 2010 in Owni. Empowerment is a great word. Read the full post at Owni ].

5 Ways to Increase Engagement With Your Content

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Assuming that your content is actually good and offers value to your readers, and that you’ve distributed your content enough that it has eyes reading it, getting your audience to take that one step further and process your content increases the likelihood that they’ll want to react to it in some way. Image via CrunchBase. Is it you? Way Number One: Question Them.

Thoughts on Flipboard: Content vs Social

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TWiT TV ( Episode 258: It’s the New Sex Talk ) had a discussion on the topic, much of it was on the legality of their content curating process – Aaron Strout and Jennifer Leggio also talked about this with Marshall Kirkpatrick on their Quick ‘n Dirty podcast ( Episode 54: Robots Can be Your Friend ) – it’s basically “mashup” style with how it brings you content. Do I like it? 

Storytelling in the Digital Age from #2012AcademicSummit

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We went from messaging to an editorial process. Discussion on what it means to tell stories in our online world, as part of Edelman’s 2012 Academic Summit. Speakers. Adam Christensen, Senior Director, Corporate Communications and Digital Strategy  at Juniper. Liya Sharif, Senior Director,  Marketing and Global Communications   at Qualcomm. Moderator. Maria Amundson, General Manager, Silicon Valley  at Edelman. Adam: I’m responsible for the global PR department and the digital strategy. Liya: What does it take for a brand to tell a story today in the digital space?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

marketing technology into a seamless process. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But in 2015, a.

Tracking & Measuring Online Influence with @briansolis, @britopian, @jonnybentwood and @andrewgrill #2012AcademicSummit

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When you have to justify the budget you’re using at the end of the process, that’ll make you think. Speakers. Andrew Grill, CEO of Kred. Brian Solis, Principal Analyst at Altimeter Group. Jonny Brentwood, Global Head Analyst and Influential Engagement at Edelman. Moderator. Michael Brito , SVP, Social Business at Edelman. Discussion. Brito: We operate and live in a bubble, and we talk about influence a lot. But the topic of influence is being talked about more and more in the mainstream media. Brian: We’re, as brands, the real problem. It comes down to intention. We do.

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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It doesn’t consider the long-term process of building relationships. They occurred because an opportunity presented itself and it was nurtured over time.  So to have someone’s first point of contact be a phone call or an email is rather inconsequential, wouldn’t you say?  It’s the effort you put into the whole process that will make or break the relationship. Right? Wrong. Here’s why.

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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It doesn’t consider the long-term process of building relationships. They occurred because an opportunity presented itself and it was nurtured over time.  So to have someone’s first point of contact be a phone call or an email is rather inconsequential, wouldn’t you say?  It’s the effort you put into the whole process that will make or break the relationship. Right? Wrong. Here’s why.

Blackberry World: Consumer-facing mobile applications

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The major thrust of this panel was to explain some of the reasons BA and Securitas chose to create an app, and what some of the intricacies of the business-consumer relationship were that affected the app process.  They decided they had to shift the message to focus on an ongoing process, “security needs in habit.&#   The customer should be able to interact and control alarm panel from anywhere and at any time. The theme focused around being able to do as much as possible from any device , en route and quickly , to get them engaged more. Single base design. Easy integration.

2016 Planning: How to Budget for Predictive Marketing

By creating room in your budget for predictive marketing, you can be more precise in your decision-making, increase revenue, save money, and streamline processes amongst teams

Gladwell, Digital Activism and Social Media Marketing

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In part due to the often localized goals and decentralized nature of digital activist campaigns, and partly due to the fact that budgets are seldom tied to results, the planning process of digital activism as compared to that of social media marketing has been extremely abbreviated. This process is starting to become more robust in the digital activism space, and with every new use of digital technology on the ground there becomes more opportunity for development of long-term strategy options. Strategy has been on a case-by-case basis, and has been limited, but is being focused.