Writing on the Web

JANUARY 17, 2014

I wanted to demonstrate my own ebook writing process. So I hope this blog series where I share my process will help you see it doesn’t have to be a huge formidable project that takes time away from your business. You may have already written a book or an ebook, or have come close to starting it.

Small Business Marketing 100

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Writing on the Web

NOVEMBER 11, 2011

Our behavior and decision-making is affected, 95% of the time, by the unconscious processing in the mid- and lower brains. 95% of our decision making and buying and Web actions are heavily influenced by unconscious processing. Our five senses are processing 11 million pieces of info per second.

Trigger Marketing 100

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Writing on the Web

JULY 5, 2011

If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. Both process information carefully. Well, on second thought – process of elimination – maybe the ones that still subscribe actually are. But my readers aren’t all like me!

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Digg Content Newsletter Buzz 100

Writing on the Web

JANUARY 7, 2014

In website design, this is called “ user-centered design ” process. In brief, it’s a process for creating products and services that work well for the end users. It’s frequently used in product development and R & D.

Blast Campaigns 100

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Writing on the Web

OCTOBER 21, 2010

Our behavior and decision-making is affected, 95% of the time, by the unconscious processing in the mid and old brains. 95% of our decision making and buying and Web actions are heavily influenced by unconscious processing. Our five senses are processing 11 million pieces of info per second.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

NOVEMBER 27, 2014

Shopping cart systems like Kick Start Cart that make it easy to build a database list that’s easy to segment, broadcast messages, and seamlessly process registrations and purchases. LinkedIN , Twitter and Facebook that make it easy AND fun to build communities! Google that makes it easy to do research and locate information and people.

Business Blogging 100

Business Blogging Business Broadcasting Internet Marketing 100

Writing on the Web

NOVEMBER 11, 2015

Let me be clear – neither group is superior to the other – they both process information carefully. Consider this: If our population is evenly divided between thinkers and feelers, knowing what information will resonate with each group is critical. What is important is to appeal to your readers.

Content 100

Content Newsletter Course Analysis 100

Writing on the Web

SEPTEMBER 30, 2015

Go long, sell deep: Shopping cart systems like Kick Start Cart make it easy to build a database list that’s easy to segment, broadcast messages, and seamlessly process registrations and purchases. This is one of the most overlooked functions of professional websites and blogs, yet it is one of the most financially rewarding.

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100

Writing on the Web

MARCH 21, 2012

Much of the time, in a split second, people process incoming information (text, images, sounds) subconsciously through the emotional centers of the brain, tag it with an emotional reaction (positive, negative, neutral), and prime the cortex to either resist or join in with your message. that we interpret with the rational parts of the brain.

Trigger Marketing 100

Trigger Marketing Eye-Tracking Urgency Marketing Tactics 100

Writing on the Web

JULY 11, 2012

My clients tell me it feels hard to write well for both, and in my experience, it’s because they’ve skipped the first step in the process: Keyword research. Even better, it’s my favorite part of the whole SEO process, so if you could use some help with keyword research, don’t hesitate to contact me !

Keywords 100

Keywords Research Adwords Search Marketing 100

Writing on the Web

JUNE 23, 2011

As I said last week, your readers may scan your post, without getting their thought processes going, and move on. Your readers may scan your post, without getting their thought processes going, and move on. When it comes to reading your blog , however, please, please DO make me think ! Blog this on Blogger. Share this on del.icio.us.

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Writing on the Web

OCTOBER 18, 2010

The visual signal is processed through the limbic system, the emotional center of the brain where motivational drives operate. The emotionally loaded signals are next processed in the prefrontal cortex , the home of working memory and cognitive capacities that help individuals choose courses of action that would satisfy the drives.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

NOVEMBER 16, 2010

Feelings come first, and are processed five times more rapidly in the subconscious brain than in the conscious, thinking brain. Our gut reactions take 1/5th the time to process sensory input than our conscious cognitive brain takes to assimilate the same input. Quick emotional processing happens with a cascading impact.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

JUNE 16, 2015

Part of your writing process should include keyword research , and nothing can help you accomplish this like Google SERP (search engine results page) analytical tools. If you’re stumped about what to write next, try these four ideas and see how far you get. Many free versions are available online, including SERPs.com.

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

OCTOBER 30, 2013

Visual content is processed 60,000 times faster than the written word. .” I still do; I immediately locate the “strategic humor” in Harvard Business Review. Apparently 90 percent of information transmitted through the brain is visual in nature.

Business Blogging 100

Business Blogging Video Marketing Business Pricing 100

Writing on the Web

JUNE 4, 2015

This is the same process I used with my Australian client Di Worrall , who received several book awards on the two books I helped her with last year. All that’s standing between you and published author status is a little time and work. So let’s get busy.

Barriers 100

Barriers Amazon Lead Scoring Lead Ranking 100

Writing on the Web

NOVEMBER 1, 2011

It cannot process concepts like “flexible solution”, “integrated approach”, or “scalable architecture” without efforts and doubts. This implies that visual processing enters the ‘Old Brain’ first which can lead to very fast and effective connection to the true decision-maker.

Copywriting 100

Copywriting Act-On Training Buy 100

Writing on the Web

FEBRUARY 14, 2014

And much much more… And if you can’t make the conference, at least join AuthorU and get valuable information and resources for your book writing and publishing process. I’m an enthusiastic affiliate of this organization because I’ve experienced first hand the valuable learning they offer.

Conference 100

Conference Trust Marketing High Quality Lead Distribution 100

Writing on the Web

DECEMBER 16, 2010

Is your sales transaction process easy and smooth? You have to make that process easy for them. Are your landing pages clean and clear? Do you offer opportunities to upgrade or upsell to products? Are you converting readers to customers? . That all there is to it, easy-peasy.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

SEPTEMBER 5, 2012

Content Creating Processes: Do you know too much? You’ll be glad you took the time for this one-hour online webinar on how to be truly persuasive. Related posts: 7 Mistakes Speakers Make with Presentations. Mental Skills Make Better Content Writers. 10 Ways to Make Content More Engaging. How to Make Social Proof Work Online.

Webinar Metrics 100

Webinar Metrics Advertising Agencies Promotion Interactive Marketing 100

Writing on the Web

AUGUST 25, 2010

Do you observe your mental processes as they unfold? But I think the ability to stand back and watch your mental processes unfold is interesting and informative. Do you experience options in your mind, preview consequences, and decide? Some people do, and others don’t, they just operate impulsively and intuitively.

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

AUGUST 5, 2010

Much of the time, in a split second, people process incoming information (text, images, sounds) subconsciously through the emotional centers of the brain, tag it with an emotional reaction (positive, negative, neutral), and prime the cortex to either resist or join in with your message. that we interpret with the rational parts of the brain.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

APRIL 4, 2011

When was the last time you read a white paper that added real value to your research process? While many companies still access vendor white papers, the majority say that they are typically just glorified sales pitches and do not provide any actionable insight that can be used in the research process. Alternatives.

Paper 100

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Writing on the Web

JANUARY 3, 2014

Sample outline process: Pick a topic, say ‘how to be a better boss.’ Ebooks are now outselling hardcover books at Amazon, selling 180 e-books for every 100 hardcovers. Yesterday I began a series of posts on how to write an expert ebook fast and efficiently. Here’s how I suggest you start with an outline in 11 steps.

Barriers 100

Barriers Amazon Sample Marketing Report 100

Writing on the Web

AUGUST 2, 2010

Most of the time, if the brain feels comfortable with a feeling decision, it will skip the process of laboriously weighing logical arguments in the cortex in order to save time and energy. The amount of glucose necessary to fuel the cortex processes of rational decision making is huge.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

OCTOBER 13, 2010

It cannot process concepts like “flexible solution&# , “integrated approach&# , or “scalable architecture&# without efforts and doubts. This implies that visual processing enters the ‘Old Brain’ first which can lead to very fast and effective connection to the true decision-maker.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

NOVEMBER 28, 2012

Boring processes and masses of statistics can be explained quickly through the use of a great image, and people love this. Sometimes you have to ask yourself, would this infographic be better if it were shorter, simpler, or even as text? If you’ve got a great product for instance, you can explain some of its main features in a graphic.

Landing Pages 100

Landing Pages Loyalty Statistics Internet Marketing 100

Writing on the Web

NOVEMBER 4, 2011

The study of the buying decision process, or neuromarketing, has had a tremendous impact on content marketing. Neuromarketing is extremely expensive market research to do, but fortunately most brains work the same, with some exceptions for age and gender.

Buy 100

Buy Research Trigger Marketing Studies 100

Writing on the Web

FEBRUARY 13, 2013

This will allow you to simplify the process and save you valuable time. Solution : Consider setting aside a specific portion of your day to dedicate to your blog. Think about when your head is most clear and you can focus. Problem : Figuring out the right schedule to publish. How often should you publish posts on your blog?

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

JULY 26, 2011

Just by starting to write, I had to trace my thought processes to find what I usually do when I am stuck. One of my clients tells me he doesn’t write that much anymore. He finds it easier to hook up the Web cam and post a video clip. Hmmm…wait a sec. This time I diagrammed it out using SmartDraw. It’s interesting, no?

Tips 100

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Writing on the Web

FEBRUARY 14, 2012

As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Maslow’s famous hierarchy of needs tells us we are motivated to satisfy our basic needs first (food, shelter, clothing), before we seek to obtain satisfaction for social, intellectual and spiritual needs.

Lead Scoring 100

Lead Scoring Lead Ranking Trigger Marketing Differentiation 100

Writing on the Web

SEPTEMBER 26, 2012

You can comment on blogs that publish similar content, and in the process reference your own blog in the hopes of piquing the interest of that blog’s followers. Handy hint : subscribe to ScribeSEOTool and learn how to optimize each blog post with a handy checklist!). Seek out similar blogs. Invite – and write – guest posts.

Traffic 100

Traffic Blogger RSS Opinions 100

Writing on the Web

JULY 15, 2010

I’m sharing these ideas here with you, about changes to how we process Web content and marketing, and would love to hear your thoughts. Just as print publications are changing, so is the Internet and the way people read, perceive, and process information online.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

SEPTEMBER 7, 2010

Over the last few months, we’ve fine tuned our processes and have been thrilled with the increases in revenue we’ve seen. Join us on Wednesday, September 8th at 5 PM PST as we walk you through the process of how to create marketing systems for your business.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Writing on the Web

DECEMBER 6, 2011

If they can make changes this profound, certainly you can rewire your writing process, even if it’s deeply entrenched from higher education, professional experience or other neural programming.

Rules 100

Rules Education Interactive Marketing Conversion 100

Writing on the Web

MAY 11, 2012

Shanna Mallon is a writer for Straight North, a Chicago Web development company with clients in diverse industries, from the makers of fire retardant clothing to providers of a leading merchant processing service. Check out the Straight North Blog , or follow @StraightNorth on Twitter! . Related posts: Pinterest: 3 Reasons To Take Note.

Tips 100

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Writing on the Web

AUGUST 19, 2011

It all comes down to how people perceive information, then how they process it – what they do with new information. Here’s some help: I’ve taken information off the www.aboutlearning.com site which explains the 4MAT system for understanding four different kinds of learning styles.

Education 100

Education Blogger Business Blogging Analytics 100