The Effective Marketer

NOVEMBER 6, 2009

We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim?

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

JUNE 1, 2012

Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. But let’s say you got approval and have purchased the marketing automation software of your dreams.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

MAY 3, 2012

Putting content marketing processes on autopilot in order to shift attention to shiny new marketing toys. They work with middle market B2Bs in industries as diverse as restaurant merchant processing and bulk gloves. Trying to pass off lame, rehashed content as something new and relevant. 2. Reader Convenience Is Everything.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

The Effective Marketer

JULY 7, 2011

GE's Ecomagination Ad Campaign - Result of the Marketing Transformation Process. Having identified what they wanted from marketing, GE then started putting together metrics for evaluation of the marketing teams and started a process called Maturity Evaluation. Principles of Marketing at Work. Sales force effectiveness.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

The Effective Marketer

JANUARY 11, 2010

Titled “Managing the Vendor Selection Process”, it talked about my experience in selecting a new email marketing software for my company. The process we went through is not necessarily the best or the only way to do it, but it certainly helped put some metrics in place that we could use to evaluate each vendor.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

APRIL 6, 2011

That’s why I wrote a comprehensive guide to help you in your email selection process. Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think!

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JUNE 9, 2011

The article doesn’t go into much detail about whether the leads being followed up had been nurtured by a Marketing Automation system, or even a break down of industries but it does point a good possible flaw in the sales process of most companies. Plugging this hole in the funnel takes more than software.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

The Effective Marketer

JULY 13, 2011

The process was simple, but time consuming. About 785 speaker requests came in before he was able to work out a good process to fulfill them properly. Yup, not the full featured MS Outlook businesses use via an Exchange server, but the stripped down consumer version that used to come free with every new MS Office installation.

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

The Effective Marketer

MARCH 17, 2010

This post is another installment of the “gallery” concept so that you have more designs to review and use in your own creative process. Is good to see what’s out there, what is working and what is not. The emails in these galleries are mostly B2B marketing in nature, but the design principles can be applied to B2C as well.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

The Effective Marketer

APRIL 29, 2009

I believe in three simple rules for a successful webinar program: Understand and map your needs Choose the appropriate webinar platform Put in place a well documented webinar process 1. This way you make sure you control the sales process and don’t waste time with a tool that does not have a feature you consider critical.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

APRIL 19, 2012

Email marketing, marketing automation, web analytics, CRM, and the myriad of software now permeating marketing organizations gives us more data than we can process in a timely fashion. If before marketers had the challenging job of gathering data to analyze campaign effectiveness, now the opposite might be true. ” – CMO.com.

Effectiveness 100

Effectiveness Allocation Marketing Analytics Tools Marketing Management 100

The Effective Marketer

FEBRUARY 29, 2012

Whether you decide to really audit your content creation efforts or not, just going through the criteria and the different case studies can give you additional insights you can use to better fine tune your own content marketing processes. Key Content Creation Recommendations.

Guidelines 100

Guidelines Content Marketing Paid Search Agency Planning 100

The Effective Marketer

DECEMBER 8, 2010

What is the hand-off process with sales? Sure, you can setup all the triggers, scores and processes in your MA system but nothing will matter if you don’t have the content to support it. Some of the issues discussed were: Who manages and who owns the CRM system in your organization?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

AUGUST 10, 2014

It makes sense as brands evolve, technology now permeates every aspect of marketing, and consumers have taken control of the buying process. Yet in most companies the organization structure of the marketing function hasnt changed since the practice of brand management emerged, more than 40 years ago. – HBR.

Planning 100

Planning Allocation Business Marketing Management 100

The Effective Marketer

NOVEMBER 18, 2011

Branding used to be a high-level exercise bigger companies went through as part of their strategic marketing processes. You get an agency, brainstorm cute pictures, logos, and tag lines, come up with the visual guidelines, and move on.

Content Marketing 100

Content Marketing Brand Identity Branding Planning 100

The Effective Marketer

NOVEMBER 3, 2011

The purchasing process your buyers follow, your overall business objectives and competitive positioning should be taken into account when comparing what others are doing. Your business goals should determine priorities. New is good, but be careful.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

The Effective Marketer

FEBRUARY 9, 2012

That’s where lead nurturing comes in — you need to invest in the process of building relationships with qualified prospects, with the goal of earning their business when they are ready to buy. As Marketo puts it: “The leads you’ve generated via inbound marketing are often still conducting research and evaluating their solution options.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

JULY 30, 2012

A good understanding of the difference between whitepapers and ebooks , along with other forms of content publishing and distribution will give you valuable points during the interview process. Trade Shows : companies of all sizes at one point or another in their lives end up attending or exhibiting at an event.

Education 100

Education Marketing Automation Services Work Management Planning 100

The Effective Marketer

SEPTEMBER 27, 2010

How can we improve this process? The answer may lie in a tool most people already have… MS PowerPoint!

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

JANUARY 13, 2011

If you have just started your 2011 campaigns after battling the budget process, I bet you can definitely see some relation to your own company. So with all these new channels available, why does email marketing continue to be a top choice for marketers everywhere?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 25, 2009

This is when you stop ‘doing stuff’ and go to ‘processing stuff’, which also means that at the end you need to prioritize. As you get emails, make sure you process them and if there’s an action that needs to be taken, use the proper categories and prioritization.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

The Effective Marketer

MAY 3, 2011

Marketers are starting to play a strong role in defining the needs and in the selection process when it comes to purchasing marketing technology. Technology and the Marketing Budget Technology accounts for 10 to 14% of the marketing budget, according to the research.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

FEBRUARY 16, 2009

The good surveys, or should I say effective surveys, are the ones that get people to fill them out giving you enough insight into their market/purchasing process/buying habits/etc. With the advent of cheap online survey software, everyone it seems is creating and sending out surveys. that will positively affect your campaigns.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

AUGUST 30, 2010

Time the content for the right stage in the buying cycle / lead nurturing process – this is the most difficult, because it requires you to really know your customers and prospects What has been your main challenge with content marketing?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

APRIL 10, 2012

So in order to help those thinking about how to start their own email marketing programs, and also for those interested in looking at the whole process in more detail to see what else can be done to improve results, let’s take a moment to deconstruct a typical email marketing campaign. Anatomy of an Email Marketing Campaign. Click to Enlarge.

Email Marketing 100

Email Marketing Campaigns Marketing Automation Services Landing Pages 100

The Effective Marketer

NOVEMBER 6, 2012

You have created all that content, invested in a marketing automation system, and still the leads are not converting. Who is to blame? First, take a closer look at your content and answer the following questions: 1. Does it have your product name sprinkled throughout? Does it focus on what your product does and describe features?

Marketing Automation Services 100

Marketing Automation Services Marketing Management Sales Qualified Leads Case Study 100

The Effective Marketer

APRIL 6, 2009

Risk is the most important factor: The whole hiring process has one goal, and that is to reduce the risk of hiring a bad candidate. Then you can craft a great resume, prepare to ace the interview, and come up as a top candidate for the job. Keep in mind the following factors and you’ll be a step ahead of other candidates.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JUNE 26, 2012

Problem 3: Poor Processes and Shaky Structures. For instance, every marketing department should have a clear process for producing a sales brochure, a process that defines responsibilities and timelines. Even worse than poor processes is the problem of shaky structures.

Paid Search Agency 100

Paid Search Agency Work Management B2B Thought Leadership Planning 100

The Effective Marketer

JUNE 13, 2009

Going back to the Inbound Marketing University, what I liked about their registration process is that it was painless, they ask minimum information and so far only relevant emails about the course have been sent.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

JULY 28, 2015

According to SiriusDecisions 2015 Buyer Study, buyers classify “sales presentations” more meaningful or impactful than the traditional marketing assets like whitepapers, infographics, eBooks and Webinars during their buying process. How do you get to see ‘sales presentations’?

Stats 100

Stats Sales Cycle B2B Sales Webinar Metrics 100

The Effective Marketer

FEBRUARY 7, 2012

Revamping your site’s template is a long, difficult process that involves changing out multiple parts and, possibly, confusing a much larger audience. All in all, segmenting your audience and reaching out to them is a great way to make your emails more relevant, interesting and useful. Revamp Your Template.

Email Marketing 100

Email Marketing Campaigns Template Merchandising 100

The Effective Marketer

FEBRUARY 16, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Automation Catching On Fire According to the recent report by Marketing Sherpa, “ CMO Perspectives on B2B Marketing Automation &# (offered for FREE by Marketo until March 1st), “the majority of CMOs have (..)

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

The Effective Marketer

APRIL 29, 2011

Sharing the Knowledge If this process works for you, it is a good idea to show your team what you’ve done. I think you should also create one ‘master list’ of action items (add the conference name and date to the top) and save it somewhere you can find.

Conference 100

Conference Effectiveness Marketing Budget Creation Work Management 100