Hive9

MAY 24, 2021

Now think of everything that encompasses your marketing performance management process. Without it, all of your connections become a convoluted mess of cables without a home from which to function properly.

Planning 173

Planning Cable Marketing & Strategy Marketing 173

Hive9

JANUARY 6, 2020

Spoiler: His verbally declaring bankruptcy didn’t automatically launch the legal process. In the fourth season of The Office , Michael Scott, laden with financial troubles, decided he needed to declare bankruptcy, leading him to announce to his colleagues, “I declare bankruptcy!”

Planning 147

Planning Work Management Webinar Metrics Training 147

Hive9

JUNE 5, 2019

It needs to combine other planning processes from other departments that are involved with marketing in any shape, way, or form. A strong marketing plan isn’t just about marketing. And that’s a lot of departments, when leadership, sales, channel, product, and finance all play such an integral part in the role of marketing.

Planning 104

Planning Marketing Plans Advertising Channels Process 104

Hive9

MAY 3, 2019

It takes skills, tools, and a solid process to execute. Planning can be a dirty word in any aspect of business, especially Marketing. Planning is difficult. It takes time and resources to be done right. And it takes data, data that must be cleaned and aggregated into consumable insights for it to be usable for the planners.

Planning 100

Planning Marketing Plans Marketing Budget Creation Aggregators 100

Hive9

FEBRUARY 8, 2017

Most marketing technology purchasing decisions involve a process. At 42% of large companies , ten or more people are typically involved making a purchasing decision. It makes sense that a variety of stakeholders should therefore be able to weigh in. But the trickier question is: which ones?

Purchase 100

Purchase B2B Process Paid Search Agency 100

Hive9

JANUARY 9, 2017

That’s merely step one in the kind of iterative process we’re talking about when we use the term. It’s entirely possible to hear the term “marketing planning” and conflate it with simply having a budget or a general penned strategy, but the two aren’t the same thing.

Planning 100

Planning Marketing Plans Marketing & Strategy Marketing 100

Hive9

DECEMBER 20, 2016

Finance in turn looks to marketing to help break down and reconcile costs, as each group has their own set of budget processes. Marketing relies on finance for incremental budget approval and continuously works to report results that prove their value to the organization.

Planning 100

Planning Marketing Plans Marketing Marketing Report 100