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The Need for a Demand Center

eTrigue

The concept of a “demand center” has emerged at the core of successful marketing organizations as a hub for shared marketing services, infrastructure and process to enable organizations to bring programs to market that leverage key corporate assets and best practices.

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Email Marketing vs. Marketing Automation

eTrigue

Put yourself in your ideal prospects shoes, you can visualize what they are looking for at each step of the buying process. You’ll quickly get a much better picture of prospect engagement. Be your prospect. Patience is a virtue.

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7 Ways Marketing Can Empower Sales

eTrigue

How marketing automation can empower sales, accelerate the sales process and drive more sales. Faced with more decision makers, influencers, and gatekeepers, sales teams need all the help they can muster to target and prioritize prospects, and reach them with. The post 7 Ways Marketing Can Empower Sales appeared first on eTrigue.

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Marketing Automation Apprehension

eTrigue

They are apprehensive about moving from manual processes to automated marketing systems. Despite the acceptance of marketing automation at a rapidly increasing number of organizations, some small and mid-size businesses suffer from marketing automation apprehension. Deploying marketing automation to accomplish.

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4 Marketing Emails You Can Set and Forget (At Least for a While)

eTrigue

Put them in an email that’s triggered by the final decision process, and watch the answers roll in. Create at least two versions of a survey — one for customers who complete the buyer journey and make a purchase, and one for leads who were close to buy in but didn’t seal the deal.