Act-On

FEBRUARY 26, 2024

Ad targeting describes the process of displaying ads to a specific group of people based on demographic, geographical, psychographic, behavioral, or other data. Attribution describes the process of identifying which specific marketing efforts led to a conversion. What is Ad Targeting? What is Attribution in Marketing? What is Reach?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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SEPTEMBER 25, 2023

Real or imagined cultural clashes (“Marketers are mired in process and research.” Marketing operations specialists (MOPS) who manage the technology and processes that support marketing (like a marketing automation platform). Sales operations specialists who manage the technology and processes that support sales (like a CRM).

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

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NOVEMBER 27, 2023

B2B companies have complex buying processes (hello, long sales cycles!). What is the best process for handing off leads to sales? It’s common for B2C and B2B companies to create personas to more effectively target various audiences and capture their attention. And what makes a lead qualified to talk to sales?

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

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NOVEMBER 15, 2023

Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. But the challenge is that without a strong understanding of the people, processes, and enterprise-wide insights, you can still miss the mark.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

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FEBRUARY 16, 2024

Of course, this is a quick summary of the process. For example, Starshot’s team uses Act-On’s precision lead scoring capability to automate the process, enabling them to focus on marketing-identified “hot” opportunities and move leads through the pipeline faster and more strategically.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

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NOVEMBER 27, 2023

And pinpointing exactly where things are going wrong is often a process of trial and error. With the right tools, however, this process gets much easier. Like raising plants from seeds, setting up a lead nurturing program takes tender love and care. However, creating a successful email nurturing strategy isn’t always simple.

Sales Qualified Leads 187

Sales Qualified Leads Practices Marketing Automation Services Campaigns 187

Act-On

SEPTEMBER 21, 2023

Act-On and Intel set out to transform customer segmentation into a streamlined, efficient process. The tight timeline wouldn’t have been possible without leveraging Intel’s optimized machine learning algorithms, making data processing and analysis significantly more efficient. This would already have been a formidable task.

Act-On 100

Act-On Segmentation Ideal Customer Profiles Marketing Automation Services 100

Act-On

SEPTEMBER 25, 2023

We’ll cover topics like defining a target audience, setting shared metrics and definitions, and buttoning up technology and processes. One caveat here: not every company includes SALs in their processes, and that’s fine. Let’s talk about how to align sales and marketing on a common strategy.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

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SEPTEMBER 26, 2023

Here’s a three-step process: Research trending content. It’s a continuous and ongoing process. When you write a guest post or appear as a podcast guest, you typically get a link to your website. SEO FAQ: Your Most Common Search Engine Optimization Questions Answered But how do you do it? As a result, you’ll need to stand out.

SME 141

SME FAQ Domain Link Building 141

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OCTOBER 4, 2023

These are the types of observations that can lead to new standards and processes across your team that you wouldn’t have come up with otherwise. Whether you need to analyze specific campaigns, date ranges, or audience segments, smart filters simplify the process and enhance the precision of your marketing analytics. AI to the rescue!

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

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OCTOBER 2, 2023

Fin-serv marketers can connect with potential customers by creating and sharing relevant, helpful content tailored to the early stages of the research process. Here’s the good news: When you’re executing repeatable, automated campaigns, you only need to go through the approval process with your legal team once.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

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NOVEMBER 7, 2023

Here’s another stat for you, just to back up these assertions: According to Curata’s 2016 Content Marketing Staffing and Tactics Study , only 21% ― about one in five ― content marketers have a specific process in place to optimize their content reuse and repurposing.

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

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SEPTEMBER 28, 2023

Lead Qualification and Sales Enablement With a good scoring system in place, marketers can automate the lead qualification process to both improve existing nurturing and provide your sales team with transparent and comprehensive insights into contact-specific journeys.

Paid Search Agency 200

Paid Search Agency Work Management Marketing Automation Services Planning 200

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NOVEMBER 7, 2023

Before diving in, make sure you’re familiar with these common email marketing and deliverability terms: Authentication : A process that confirms to ISPs that you are who you say you are, and that your marketing automation platform is sending on your behalf. This is how the process should work. That’s okay!

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

Act-On

MAY 9, 2018

Lead nurturing is the process of building relationships with your buyers at every stage of their buying process (and your sales funnel). Wondering what is lead nurturing? Ready to start lead nurturing? Find out how to engage your B2B buyers throughout their journey in 5 steps.

Lead Nurturing 101

Lead Nurturing Leads Lead Marketing Qualified Leads 101

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OCTOBER 11, 2023

Do you rely on a sales team to handhold prospects through a lengthy buying process? Consider your GTM motion Before you start sketching out your org chart, stop to think about your go-to-market (GTM) or sales motion. Or do you have an easy-to-onboard product that relies on self-serve signups?

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

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MAY 1, 2018

Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. Marketing Basics: the best marketing minds are a marriage of seeming opposites that end up working together.

Marketing & Strategy 103

Marketing & Strategy Marketing Creativity Analytics 103

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OCTOBER 6, 2023

How often you send messages What they will be about Specific benefits of receiving SMS from your company Opt-out process Whether or not you reply to texts How to get more information or help When you start sending SMS, you should be able to track how many credits you’re planning to use to do so, and once completed, how many remain.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187