Marketing Insider Group

MARCH 25, 2024

It’s not just polite; it’s respecting their privacy and adhering to laws like GDPR. Stay Compliant In the age of data breaches and privacy concerns, it’s crucial to use your marketing database responsibly. Regular clean-ups are a must to keep everything up-to-date. Security is Non-Negotiable: Protect your database.

Peer-to-peer 264

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 264

Biznology

APRIL 9, 2019

In my work at SoloSegment and with individual clients, I spend tons of time working at the intersections of marketing, artificial intelligence, data, and privacy. Don’t misunderstand, I’m not opposed to government regulating customer privacy, election integrity, or use of customer data. I suspect the same is true for you too.

Privacy 91

Privacy Paid Search Agency Marketing Proposals Facebook 91

Heinz Marketing

MAY 7, 2023

I heard about Analyze My Writing from an expert on brand voice. Analyzing writing is helpful not only for your own brand voice, but for those of us who are writing for clients– to capture and emulate their brand voice, this is a helpful tool! The site clarifies everything you need to know about privacy and terms.

Statistics 55

Statistics Comparison Tagging Privacy 55

Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. What Do All These Privacy Laws Have in Common? The CPA is similar to other privacy laws like GDPR, California’s law, and Virginia’s.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Biznology

FEBRUARY 26, 2021

” Write Down Your Team’s Unwritten Rules. If that sounds like an Orwellian nightmare in the making to you, you’re not alone—privacy experts are criticizing the company for essentially gamifying workplace surveillance.” The post Write Down Your Team’s Unwritten Rules appeared first on Biznology.

Rules 104

Rules Peer-to-peer Curation Privacy 104

Only B2B

JANUARY 2, 2020

To provide consumers more authority over their personal information, the state is taking measures by executing the California Consumer Privacy Act (CCPA) which is set to take effect from January 1, 2020, with enforcement commencing July 1, 2020. It’s just a matter of time before privacy regulations affect your business.

Privacy 62

Privacy Guidelines Class Act-On 62

Webbiquity

JUNE 1, 2021

With multiple privacy laws being enforced by different countries, this challenge just gets larger and thornier. Data privacy knowledge: While you can’t do anything about data privacy laws being upheld, you can ensure you know what you can and can’t do. Staying updated on data privacy laws is the first step.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

ClearVoice

JANUARY 5, 2021

As a result, many website owners and advertisers have made sure they have a privacy policy that covers what it needs to cover — plus maybe a cookie acceptance pop-up, for good measure. What your privacy policy says, where you place it, and how you make users aware of it really matter. To do that, you create a Privacy Policy.

Privacy Policies 71

Privacy Policies Privacy Advertising Agencies Advertisements 71

Litmus

MARCH 5, 2020

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. First things first: In this episode of Delivering, I’m going to talk about digital privacy. As a human being, I value privacy and expect privacy as a natural right.

Privacy 69

Privacy Email Marketing Marketing Automation Services Stats 69

Martech Advisor

FEBRUARY 11, 2020

In an era where consumers are becoming increasingly anxious about their privacy, how can marketers be respectful toward their data and build trust? Why Is Privacy Now a Cause for Concern? This lack of knowledge and choice over their data causes users to undervalue their data and it creates anxiety about privacy, which fuels distrust.

Privacy 90

Privacy Lead Ranking Ethics Work Management 90

Biznology

DECEMBER 10, 2015

Our collective attitude towards privacy changed drastically over that period, especially in the last 10 years. ” And privacy, as immunization, is not something we have full individual control over: a weak link can break it in ways that are very hard to prevent. Like this post? Sign up for our emails here.

Privacy 80

Privacy Digital Transformation Social Networks Google 80

ANNUITAS

APRIL 15, 2014

I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components. Last year, IAPP launched the Certified Information Privacy Manager (CIPM) program.

Privacy 100

Privacy Privacy Policies Deliverability Demand Generation 100

Martech

MARCH 14, 2024

Getting a little writing help from AI isn’t the problem. The problem is when business leaders write posts without the originality or unique perspective required to make the content valuable. Dig deeper: How to build customer trust through data privacy and security 4. ‘Am Am I really getting help from a human?’

Marketing AI 110

Marketing AI Work Management Marketing Management B2B Thought Leadership 110

Webbiquity

JANUARY 11, 2013

If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. After an intense user backlash and a decline in numbers, Instagram pledged to readjust its terms to tighten up privacy. Guest post by Athena Newton.

Privacy Policies 100

Privacy Policies Social Networks Privacy Opt-out 100

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. Privacy and ownership.

Small Business Marketing 270

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 270

Bluetext

JULY 6, 2020

However, as websites and ad-tech have evolved in recent years, so have protections and privacy policies. It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement. What is the GDPR?

Privacy 47

Privacy Privacy Policies Privacy Protection Paid Search Agency 47

Engagio

MARCH 12, 2020

The new era of consumer privacy regulations was ushered in by Canadian Anti-Spam Law (CASL) and the General Data Protection Regulation (GDPR) in May of 2018. However, it really hit home when Californians passed the California Consumer Privacy Act (CCPA). CCPA stands for California Consumer Privacy Act. Watch on YouTube ).

Privacy 71

Privacy B2B Marketing Intent Data Advertising Agencies 71

Salesforce Marketing Cloud

MARCH 20, 2024

Wikipedia, where anyone can write and edit an entry, is a major data source. The good : Corpus data captures a diverse snapshot of writing styles and subject matter, helping models understand different writing styles. As the name implies, there’s a lot of it. This results in more useful, company-specific outputs.

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Salesforce Marketing Cloud

NOVEMBER 13, 2023

How to augment LLM capabilities To augment LLMs’ native capabilities, developers can write actions (also known as plugins or tools) that provide LLMs with the additional information they need, and the ability to execute logic. Demasking restores the real data that was replaced by fake data for privacy.

Generation 130

Generation Lead Ranking Privacy Policies Class 130

Hubspot

AUGUST 9, 2017

At this point, you might be asking yourself: Do I really need a privacy policy for my website? Starting a new business can be overwhelming -- there are a lot of moving parts to manage all at once, and it's easy for your privacy policy to get overlooked (or completely forgotten) in the shuffle. Privacy Shield.

Privacy Policies 77

Privacy Policies Privacy Privacy Protection Marketing Management 77

Martech

JULY 27, 2022

“The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome,” wrote Anthony Chavez, VP of Google’s Privacy Sandbox in a blog post. In June 2021, Google had moved the deadline back from 2022 to 2023.

Google 125

Google Advertising Agencies Privacy Marketing Proposals 125

Martech

JULY 19, 2023

Getting suggestions on how to edit content to rewrite, expand, condense, or change the writing tone for blogs, websites, landing pages, knowledge base articles, and marketing email. Global Privacy Control capabilities are required by the California Consumer Privacy Act (CCPA) and Colorado Privacy Act (CPA).

Data Hygiene 91

Data Hygiene Privacy Landing Pages CAN-SPAM 91

Marketing Insider Group

APRIL 10, 2024

According to Hawke , marketers need to turn to first party-data to collect privacy safe data on their audience pool. Recognize Your Hurdles Alongside writing your goals, make a note of what hurdles or challenges you’re likely going to face. Also, when it comes to attainability, don’t set a goal that you know is impossible to reach.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Webbiquity

JUNE 21, 2022

One factor to remember is that if you are using cookies to collect user data, you should clearly reveal this to your users in a privacy policy on your website. Content that is poorly written, unoriginal, or created using AI writing tools will defeat the purpose and possibly even get you penalized by Google and other search engines.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Litmus

FEBRUARY 8, 2024

They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. The Email Marketing Show Podcast said, “AI tools can only write about features and benefits. Marketing strategies face some headwinds in 2024.

Marketing Budget 84

Marketing Budget Marketing Strategy Marketing & Strategy Planning 84

Martech

DECEMBER 8, 2023

Acceptable/unacceptable uses of AI Here are just a few generative AI use cases that are acceptable or unacceptable: Don’t use generative AI to write articles, computer code, or complete other tasks. from generative AI; When working with proprietary data or assets, always turn on any privacy settings (ChatGPT for example).

Marketing AI 86

Marketing AI Generation Privacy Protection Copyright 86

Content Marketing Institute

AUGUST 31, 2023

Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy. They can also help you stay on-brand, providing editing tips for tone and style.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Martech

MAY 11, 2023

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals. ”) GDPR’s stateside influence In the U.S.,

Paid Search Agency 101

Paid Search Agency Privacy Work Management Marketing Proposals 101

Martech

JUNE 10, 2022

Privacy-management provider OneTrust announced it is laying off 950 workers — a quarter of its workforce. . Read next: 3 challenges of building customer trust in a privacy-focused world. The best known of these was three years ago when it had to write off an $8.2 billion investment in shared-office startup WeWork. Why we care.

Privacy 90

Privacy Ethics Startups Trust Marketing 90

Marketing Insider Group

OCTOBER 15, 2020

Protecting the data privacy of stakeholders and customers. Let’s be honest, with evolving social platforms and more privacy features available, you won’t be able to control (or monitor) everything your employees say and do on social media. Preventing potentially offensive posts. Preparing for PR issues or data breaches.

Social Media 363

Social Media Media Guidelines PR 363

Salesforce Marketing Cloud

JULY 12, 2023

Watch the webinar How to build AI data privacy into the fabric of your systems Patrick Stokes, EVP and GM of Platform at Salesforce, explained that with AI Cloud , you can leverage the productivity gains of AI without giving away your company’s data. It also requires good governance, starting at the top, and human oversight of AI systems.

Marketing AI 98

Marketing AI Ethics Privacy Enterprise Management 98

Biznology

APRIL 23, 2019

Even more importantly, similar privacy-protecting legislation is being implemented here in the US. The current patchwork approach to privacy complicates issues for digital marketers, so it’s worth thinking about privacy protections now. Similar, although not the same. What PII Are You Gathering.

Privacy Policies 116

Privacy Policies Privacy Protection Work Management Marketing Management 116

nDash

JULY 14, 2022

Hire a Lawyer to Write for You. Many businesses offer legal content writing. Certainly, law offices obtain substantial benefits when legal professionals write their website content. Licensed lawyers and certified legal professionals have completed legal writing courses. Yet we do more than produce lawyerly writing.

Marketing Websites 98

Marketing Websites Ethics Content Privacy 98

Salesforce Marketing Cloud

OCTOBER 12, 2023

For example, compare the two prompts below: Prompt #1 (not grounded with company data): Write an introduction email to the Acme CEO. Write an introduction email to Lisa Martinez, CEO of ACME. Luckily, Salesforce’s Prompt Builder can help you write these prompts grounded in your company data. Acme has been a customer since 2021.

API 138

API Generation Ad Building Paid Search Agency 138

Webbiquity

SEPTEMBER 28, 2021

Editor’s note: I believe I was shadow banned on Twitter for writing posts like this , but that is notoriously hard to prove. We also must remember, these are all free platforms, we are at the mercy of their alleged privacy policies, ethics, company culture, professionalism, and operations. Nothing is free.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Martech

APRIL 6, 2023

Want to build a keyword strategy, craft a job description for a new hire, or write the copy for a new landing page? Dig deeper: 5 AI writing assistants in action Data analysis Consuming lots of inputs and information and making sense of it is complicated, complex and time-consuming. Plus, they’re only going to get better.

Marketing AI 140

Marketing AI Marketing Analytics Tools Thought Leadership Ethics 140

sagefrog

FEBRUARY 28, 2024

Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing. Refrain from selling or transferring email addresses to third-party lists, maintaining the privacy and integrity of your subscribers’ information.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62