Biznology

APRIL 20, 2022

For about a year, I’ve been splitting my browser time between Chrome and Brave , a browser that launched in 2016 with a focus on privacy. This is partly professional necessity — web development is part of my firm’s offerings and testing across major market browsers is part of the job — but also a result of my “privacy curious” status.

Trust Marketing 104

Trust Marketing Transparency Privacy SMS 104

Biznology

MARCH 10, 2020

Now is the time to test and tune up your remote working capabilities for your organization. For staff that generally work from the office on desktop computers, consider remote offsite Virtual Desktops from AWS or Microsoft as a short-term way to relieve bandwidth and access issues.

Work Management 104

Work Management Bandwidth Skype Consulting 104

Biznology

JANUARY 10, 2022

Our contributors predict that data privacy, cyber security, social media, AI and voice will be areas of focus for business, marketing and more – and we reflect on why we make New Year’s Resolutions. On the marketing privacy and security front in 2022, things are going to get worse – and better. David Schlesinger. Andrew Schulkind.

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

Biznology

MARCH 27, 2014

When geo-specific applications and marketing first hit the scene, there was an outcry about privacy concerns. The perk for consumers is that they have to work less to get the best savings and may even be introduced to some new products through suggestions that become favorites. The downside is the privacy issue, again.

Mobile Marketing 80

Mobile Marketing Privacy Mobile Advertising Opt-out 80

Biznology

MARCH 27, 2014

When geo-specific applications and marketing first hit the scene, there was an outcry about privacy concerns. The perk for consumers is that they have to work less to get the best savings and may even be introduced to some new products through suggestions that become favorites. The downside is the privacy issue, again.

Mobile Marketing 80

Mobile Marketing Privacy Mobile Advertising Opt-out 80

Biznology

MARCH 31, 2022

Of course, creating video content was never the point; video can work its magic if and only if it’s shared. Most popular video sharing platforms offer security and privacy options for controlling access to your video. Innovative video content sharing. Sharing content privately — and personally. Video sharing resources.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Biznology

AUGUST 19, 2020

What you’ll learn: What are the TikTok privacy concerns? What is TikTok, and how does its algorithm work? What does it look like to advertise on TikTok, how does its targeting work, and should you do it? TikTok Privacy Concerns. But TikTok seems to get more attention for privacy issues than other vendors.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Work Management 104

Biznology

JANUARY 21, 2021

Knowlede on global talent expectations and how to have a flexible work-from-home policies and robust capabilities, post-COVID. Has an understanding of employee burnout and how organizations will be forced to addressed burn-out solutions for employees working longer hours and juggling increasing family obligations that accompany the pandemic.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Biznology

JUNE 14, 2021

Moving forward I will focus on the intersection of digital marketing, security, and privacy. Consumer Privacy. The tools and tactics that work now may not exist in a few years and it will be fascinating to see what replaces them. The impact of changes in these areas may well be career-defining for those of us who are marketers.

Effectiveness 104

Effectiveness Ethics Privacy Marketing & Strategy 104

Biznology

APRIL 23, 2019

Even more importantly, similar privacy-protecting legislation is being implemented here in the US. The current patchwork approach to privacy complicates issues for digital marketers, so it’s worth thinking about privacy protections now. Similar, although not the same. What PII Are You Gathering.

Privacy Policies 116

Privacy Policies Privacy Protection Work Management Marketing Management 116

Biznology

NOVEMBER 15, 2013

Google’s story is that they are encrypting this data to protect the privacy of the searcher, but it is hard to see how they can say that with a straight face, because for 35 cents a click (or whatever your keyword goes for), they will happily violate the privacy of any searcher with their paid search advertisers.

Long Tail Marketing 80

Long Tail Marketing Keywords Privacy Google 80

Biznology

AUGUST 20, 2014

They’re not seeing the ROI they’ve come to expect from search overall, and increasingly worry that their search marketing activities aren’t working. Which begs the question: does mobile search work? What makes them think that mobile search doesn’t work? Mobile search does work, no doubt about it. Read on and see.

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

Biznology

MAY 23, 2019

Without knowing how the legislation works, most companies have erred on the side of applying it as if it were a global regulation, meaning GDPR is protecting people who are clearly outside of its scope. The California Consumer Privacy Act looks like the first one out of the gate, but there will certainly be more. Actual fines.

Privacy 106

Privacy Act-On Tagging Advertising Agencies 106

Biznology

JUNE 25, 2018

I have been asking them the same question for the last three years, “If people are really getting creeped out by the way marketers are sneaking around with their data, how come no one has started a business around data privacy?” If everyone is so excited about lack of privacy, why hasn’t some clever entrepreneur made one? No, I am not.

Terms and Conditions 176

Terms and Conditions Privacy Opt-out Cross-Selling 176

Biznology

FEBRUARY 7, 2022

Here are my thoughts about key hopes, dreams and fears board directors should consider for this year: A New World of Work. The Great Resignation, social media and network platforms and online marketplaces have also resulted in a larger independent workforce, particularly amongst Gen Z , with people who don’t want their lives defined by work.

Ethics 104

Ethics Privacy Gartner Marketing Proposals 104

Biznology

JANUARY 8, 2019

I suspect that the European Union is going to lead in this space much as they did with privacy. But this is the sort of thing that could get out of hand, not in the Skynet manner but more in the way that Facebook struggled with privacy. We need to be intentional about ensuring that the machines are learning to work to our benefit.

Privacy 133

Privacy Intent Video Marketing Facebook 133

Biznology

OCTOBER 15, 2021

To summarize, the protections Apple announced may have been helpful in helping keep kids safer, but they were pretty terrible at protecting everyone’s privacy. Consumers have learned too many times that not every tool is always used as intended and Apple’s planned changes created a back door that could have easily been exploited.

Trust Marketing 104

Trust Marketing Planning Privacy Paid Search Agency 104

Biznology

NOVEMBER 18, 2021

Keeping it All Working. The key to making these tools work for you and not against you — that is, providing protection without draining productivity — is to review and update the tools and their settings on a regular basis. At the outset and for your reviews, be sure to include representatives from divisions across the organization.

Content 104

Content Enterprise Management Privacy Training 104

Biznology

DECEMBER 2, 2019

Most enterprises have taken significant steps toward GDPR compliance, and are now investigating what needs to be done in the face of January 1, 2020’s California Consumer Privacy Act. And we also need action at the Federal level here in the US, to simplify the current mishmash of state-level privacy legislation that is in the works.

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

Biznology

FEBRUARY 5, 2019

It’s opt-in, but Facebook seems aware that it’s invading privacy — and appears to be preying on young people. But do executives really know how to implement AI technology in a way that works, to create a seamless learning experience? They made available an app that gave themselves a scary amount of access to your device.

Facebook 144

Facebook CMO Opt-in Privacy 144

Biznology

OCTOBER 13, 2017

Click the “Me” icon at the top of your LinkedIn homepage, then click “Settings & Privacy,” and then navigate to the “Privacy” tab. The last step is going to the “Profile Privacy” section on the sidebar to the left. Click the “Change” link and then select the radio button for “Make my public profile visible to everyone”.

Linkedin 159

Linkedin Tips Click Rate Privacy 159

Biznology

APRIL 11, 2018

Be sure your privacy policy reflects this.) The way to choose the best promotional product for you business to make all of these extra promotional efforts work is a three-fold technique: Make sure the promotional product you are giving away is useful to the recipient. Free gift for answering a survey about our products and services.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Biznology

MARCH 21, 2019

Yet another survey by ClickZ and ChatMeter reveals people’s main concerns to be machine learning, personalization and data privacy. Stop ignoring it, stop questioning it, start acknowledging that you may be struggling and work to utilize that data. CMO identifies data ownership as the top most important subject to marketers.

Privacy 91

Privacy CMO Customer Surveys Differentiation 91

Biznology

OCTOBER 16, 2019

Here are the percentages of Millennials that would expect to leave their jobs within two years if their employer didn’t prioritize such social issues: Diversity and inclusion – 63% Having a positive impact on local communities – 59% Support healthy work/life balance for its people – 56% Offering flexible working practices (i.e.

Brand Identity 116

Brand Identity Branding Privacy Trust Marketing 116

Biznology

APRIL 20, 2017

As long as you inform your customers what you’re doing with terms and conditions and a privacy policy, and have them click or sign their agreement before making a purchase or joining your mailing list, collecting customer data is very legal. Customer behavior while on your site gives you information on how well your site is working.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

JANUARY 6, 2020

But now we enter a new decade, where challenges loom—data privacy, ad fraud, ever-longer sales cycles—so we need all the talent we can get. When I worked at IBM in the 1990s, I noticed that our Canadian colleagues were way ahead in B2B marketing strategy and execution. Nancy Harhut is the Energizer Bunny of B2B copywriting.

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

Biznology

SEPTEMBER 14, 2020

John Wanamaker’s quote about knowing that only half the money he spent on advertising worked but not knowing which half is good to keep in mind here. Coming across as folksy or adopting a “we’re BFFs” persona won’t work if your customer service teams and other public-facing touch-points are cold and impersonal. Authenticity.

Email Marketing 104

Email Marketing Clickthrough Effectiveness Open Rate 104

Biznology

APRIL 13, 2017

Everyone’s privacy is important but if your company is at stake, a security breach can lead to a business disaster. This is why you need to make sure that you are provided with excellent privacy controls and reliable password settings. Security is crucial, especially if you are going to use LMS software for employee training.

Work Management 123

Work Management Software Best Practices Training 123

Biznology

JANUARY 30, 2019

Startups that promiser to empower Internet privacy, person-to-person networking, and create new passive income streams are an emerging trend in the blockchain space. Passwords are going away New trends in identity management are seen as vastly important in the quest for online privacy and asset protection. families require two incomes.

Design 91

Design Trends Startups Work Management 91

Biznology

APRIL 25, 2017

Info from the TTN #261 Chris Abraham // Owner // Gerris Corp show notes: Chris Abraham of Gerris digital is a recognized leader in digital marketing, and he joins us on Through the Noise for the second time to talk strategies nonprofits can employ to get their work out and get the word out too.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Biznology

JANUARY 11, 2016

Last month, we discussed how privacy became a casualty of the digital revolution : like immunization, we depend on others to protect our personal privacy, and that dependency is making us all more vulnerable. But privacy is not the only digital casualty. The more they share about them indirectly, they share more about me too.

Privacy 80

Privacy Startups Amazon Barriers 80

Biznology

JANUARY 10, 2013

Americans have long been wary of new technology and its potential to invade an individual’s privacy. But privacy breaches – both real and perceived – put businesses at great risk. They’ve all been criticized for violating an individual’s privacy. January 28 is Data Privacy Day.

Advertising Agencies 80

Advertising Agencies Work Management Paid Search Agency Privacy 80

Biznology

FEBRUARY 26, 2021

… During stressful times, it can be helpful to everyone to know exactly what the unstated cultural and emotional norms are…The authors call these “it’s okay to…” lists and suggest including unspoken rules related to digital communication norms, emotional support, psychological safety, and work styles. Paul Graham: Early Work.

Rules 104

Rules Peer-to-peer Curation Privacy 104

Biznology

NOVEMBER 15, 2019

Luckily, many small businesses still have the power of free and open-source tools at their disposal to do much of the work for them. Encrypt everything important, store external data in password-protected devices, and operationalize any privacy protocols that are relevant to your business. with little to no work on your side.

Small Business Marketing 116

Small Business Marketing Enterprise Management Tips Work Management 116

Biznology

DECEMBER 30, 2016

What department does this prospect work in? Moreover, Japan’s data privacy laws are among the strictest in the world. The little marketing that exists is frankly irrelevant to sales. Marketers are measuring page views and clicks. But sales people care about matters like: What’s the buying power of this target company?

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

Biznology

OCTOBER 9, 2017

Consumers will work with people-first companies who will build and deliver the world in which people choose to live. Privacy and secrecy are central and enshrined protections: Privacy is everyone’s right and “private” is the normal way every business operates. New journeys begin.

Marketing Automation Services 130

Marketing Automation Services Work Management Advertising Agencies Marketing Management 130

Biznology

MARCH 18, 2020

As some of us, lucky enough to be able to work from home have already discovered in our newly mandated isolations, there’s a new appreciation for the company of our fellow humans. Also on tap: my final accomplishment of reading Arthur Rimbaud’s complete works, Armistead Maupins’ Mary Ann in Autumn. — Just not so close-up and personal.

Work Management 197

Work Management Marketing Management Consulting Skype 197