Litmus

JULY 23, 2021

But even more so, we’ll be looking at it through the lens of Apple’s recent announcement on Mail Privacy Protection going into effect this fall. Unfortunately, this also means Apple’s Mail Privacy Protection will have significant repercussions to email marketing in general. Let’s see how email client market share changed in June 2021.

Privacy Protection 91

Privacy Protection Privacy Email Marketing Personalization 91

Martech

APRIL 12, 2024

Therefore, businesses are looking to CDPs to help them increase the first-party data they hold and engage in privacy-compliant practices like sharing through data clean rooms. Key verticals include retail/CPG; healthcare; media and entertainment; technology; financial services; automotive; and travel and hospitality.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Litmus

FEBRUARY 29, 2024

On top of this, increasing data privacy regulations heightened the need for marketers to lean into first-party data. There are 4 billion daily email users that across all generations, business verticals, and email is uniquely positioned to help brands drive revenue efficiently and effectively across all stages of the customer journey.

Email Marketing 85

Email Marketing Planning Privacy Verticals 85

Contently

JUNE 28, 2017

And the result—more privacy and a better user experience—means that any sort of customer backlash is unlikely. First, vertical competition is very real, and should be taken seriously. The post How Google and Apple Are Using ‘Privacy’ to Kill Ad Tech appeared first on The Content Strategist. Lessons to learn.

Privacy 108

Privacy Paid Search Agency Google Ads 108

Only B2B

FEBRUARY 11, 2024

here’s the comprehensive picture: Pros: Control and Privacy: You own and manage the data, ensuring compliance with regulations. Privacy-Conscious: Often involves data clean rooms and encryption for secure exchange. Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Litmus

AUGUST 11, 2022

Two things to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS.

Privacy Protection 129

Privacy Protection Email Marketing Planning Privacy 129

Martech

JANUARY 6, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. What match rate can we expect, given our vertical market and database size? Do you have other clients in our vertical?

Enterprise Management 102

Enterprise Management Work Management Marketing Management Vendors 102

Litmus

NOVEMBER 18, 2022

Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy: 54.6%. Learn why in this blog post. Apple Mail: 2.2%.

Privacy Protection 85

Privacy Protection Email Marketing Trends Privacy 85

Martech

NOVEMBER 4, 2021

Infutor has announced a partnership with HealthWise data, a data and analytics firm which collects consumer healthcare data in a privacy compliant way. Last month saw enterprise CDP ActionIQ become available in the healthcare vertical having completed appropriate compliance audits.

Verticals 100

Verticals Privacy Analytics Spending 100

Litmus

JUNE 10, 2022

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Here’s a breakdown of the Apple subcategories: Apple Mail Privacy Protection: 52.2%.

Privacy Protection 92

Privacy Protection Email Marketing Planning Privacy 92

Litmus

APRIL 7, 2022

Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Here’s a breakdown of each Apple subcategory: Apple Mail Privacy Protection: 53.1%. Mobile: 7.1%.

Privacy Protection 99

Privacy Protection Email Marketing Privacy Mobile Marketing 99

Martech

JANUARY 26, 2023

Call data privacy Which data privacy regulations does the platform comply with? Strategy and product roadmap Do you have other clients in my vertical? Does the platform utilize natural language processing or some other analytics tools? For example, does it meet HIPAA and CCPA requirements?

Marketing Automation Services 111

Marketing Automation Services Enterprise Management Work Management Marketing Management 111

Martech

JULY 12, 2023

With the deprecation of third-party cookies looming large and data privacy and compliance taking center stage, enterprises have had to adapt their customer data strategies substantially. Data privacy and compliance take precedence; all personally identifiable information (PII) is encrypted and masked. What are data clean rooms?

Enterprise Management 90

Enterprise Management Work Management Marketing Management Advertising Agencies 90

Martech

JUNE 17, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. What match rate can we expect, given our vertical market and database size? What are your identity data sources? Why we care.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Zoominfo

OCTOBER 15, 2020

Their technology, approach to data collection, privacy-first perspective, and focus on intent data made it clear that we not only wanted Clickagy to be a part of our intent product, but we needed Clickagy to be a part of ZoomInfo. Focus on Data Privacy. Get Started Today.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. Apple Mail Privacy Protection: 44.2%. Webmail: 35.6%.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Stats 92

Martech

FEBRUARY 24, 2022

Infutor’s Total Consumer Insights identity graph contains privacy-compliant behavioral data on hundreds of millions of U.S. New Jersey-based Verisk provides risk evaluation and management capabilities to verticals including insurance, energy and finance. consumers and over 100 million U.S. households.

Marketing Management 88

Marketing Management Vendors Lead Scoring Lead Ranking 88

ClickZ

OCTOBER 27, 2020

Second-party data has evolved with privacy in mind, allowing brands to access login data, device information, geolocation data, interest-level information, and transaction data to enrich their own data and identity graphs. Privacy-centric second-party data marketplaces make that a reality. The truth is, it is immensely versatile.

Privacy 131

Privacy Advertising Agencies Transparency Mobile Advertising 131

Seismic

MARCH 12, 2024

What we’ve realized is that challenges in any vertical are often quite similar: how do we mature our efforts, ensure we get the value out of innovations and create a strategic plan for the future? Furthermore, we keep a close eye on the macro business environment, pivoting as necessary, but also remaining as a stable partner and resource.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Martech

NOVEMBER 6, 2023

However, this standard became less reliable due to shifts in privacy controls and the continual challenges of email deliverability and spam filtering. Move into verticals. Adapt to evolving metrics : With Google’s privacy updates , it might be time to move away from open rates as a primary metric.

Outreach 118

Outreach Email Marketing Optimization Lead Ranking 118

Litmus

MAY 9, 2022

Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy Protection’s share dropped from 53.1% Webmail: 35.9%.

Privacy Protection 78

Privacy Protection Email Marketing Privacy Mobile Marketing 78

Litmus

JULY 8, 2022

Before diving in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Let’s take a look at each Apple subcategory: Apple Mail Privacy Protection: 53.2%. Webmail: 35.0%.

Privacy Protection 78

Privacy Protection Email Marketing Planning Privacy 78

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. That’s why we’ve created a separate category for Apple Mail Privacy Protection.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Differentiation 92

DotDigital

AUGUST 26, 2021

No matter the industry or vertical, customers want to be treated fairly, uniquely, and with respect. Privacy regulations. With privacy regulations sweeping across Europe and the US, it’s fair to say that email subscribers are more informed about their privacy rights. It’s a mentality. Responsible marketing for B2B.

B2B Marketing 104

B2B Marketing B2B Privacy Churn Rate 104

Litmus

MARCH 9, 2022

Before we dive in, there are a few things we’d like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy Protection’s share grew by 11.88%, from 44.6% in February.

Privacy Protection 78

Privacy Protection Email Marketing Privacy Differentiation 78

Litmus

JANUARY 7, 2022

Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. Apple Mail Privacy Protection: 40.6%. Opens by environment.

Privacy Protection 85

Privacy Protection Email Marketing Privacy Stats 85

Porch Group Media

NOVEMBER 1, 2022

This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. It now becomes audience planning , which is really a nice, powerful offshoot of these privacy changes. Luci I know V12 has done a lot of work forming digital audiences and leveraging insights.

First-Mover Advantage 52

First-Mover Advantage Privacy Network Marketing Verticals 52

Martech

MARCH 9, 2022

Call data privacy. Which data privacy regulations does the platform comply with? Do you have other clients in my vertical? Does the platform utilize natural language processing or some other analytics tools? For example, does it meet HIPAA and CCPA requirements? Is PII automatically redacted from transcripts and recordings?

Marketing Automation Services 85

Marketing Automation Services Enterprise Management Work Management Marketing Management 85

Martech

JUNE 13, 2022

I’ve now been in a variety of different industries and verticals. What works today doesn’t work tomorrow, especially with everything that’s going on with legislation and data privacy these days. Later I went to college for marketing and it opened many more doors of my interests. The strategy behind it.

Paid Search Agency 96

Paid Search Agency Verticals eCommerce Privacy 96

RebelMouse

JANUARY 10, 2024

Cookie Notices A sticky cookie notice allows users to set their cookie preferences and manage their privacy settings efficiently. Use Correct Sizing: Make sure the sticky sidebar fits the window vertically, because sometimes the bottom gets cut off on smaller screens. This is particularly useful on pages with extensive content.

Positioning 85

Positioning Design Examples Practices 85

DAGMAR Marketing

DECEMBER 28, 2023

For starters, in March of 2023, one of the latest new Google Local Services Ads updates to occur was when it introduced five new industry verticals. Then, a few months later, Google updated photo guidelines for LSAs and announced that it was in the process of launching an improved version of its image-reviewing process for LSAs.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Litmus

AUGUST 6, 2021

But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. Get ready for Mail Privacy Protection by first establishing a baseline of your Apple Mail audience.

Privacy Protection 98

Privacy Protection Email Marketing Privacy Mobile Marketing 98

DealSignal

DECEMBER 29, 2023

Industry and Market Segmentation : It provides detailed data across various industries, suitable for businesses targeting niche markets or specific industry verticals. Compliance DealSignal Compliance: DealSignal’s Privacy Policy highlights its commitment to protecting user data, covering all information collected through its services.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

NuSpark Consulting

FEBRUARY 13, 2019

Use it for: Creating video content such as vlogs specifically for mobile, for viewing comfortably on a vertical screen. GDPR Privacy. During 2019, we expect states to increasingly require companies to make changes to privacy policies and data handling processes. Voice Interaction. based businesses. Digital Out-of-Home (DOOH).

Marketing AI 100

Marketing AI Paid Search Agency Trends Ads 100

chiefmartech

APRIL 21, 2020

All the vertices of the pyramid are connected to make the point that in a good marketing organization these roles are entwined, not siloed.). A more encouraging trend is seeing more marketing technologists take responsibility for data privacy and compliance reviews — up to a three-year high of 41%. (It It still should be higher.).

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

Martech

MARCH 1, 2022

Does the vendor specialize in a particular channel, vertical or campaign objective? The advent of digital privacy regulations has also led to the disappearance of third-party cookies, one of marketers’ most useful data sources. What different kinds of data are available for integration and for appending?

Marketing Attribution 111

Marketing Attribution Work Management Marketing Management Vendors 111

Liveintent

OCTOBER 19, 2021

Privacy and Security. That’s why it is critical that you choose customer acquisition channels that audiences trust and that allow for transparency and privacy in data collection and targeting. Luckily, email newsletters can help marketers across verticals to drive their customer acquisition efforts. First-party data.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126