IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’
Martech
MAY 2, 2023
Presentations at NewFronts make a convincing case that video has earned the attention from brands that television gets with their upfronts — presentations that broadcasters make to advertisers in the spring about upcoming programming. YouTube is bringing smart advertising to short videos. There is a lot at stake and a lot up for grabs.”
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