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IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’

Martech

Presentations at NewFronts make a convincing case that video has earned the attention from brands that television gets with their upfronts — presentations that broadcasters make to advertisers in the spring about upcoming programming. YouTube is bringing smart advertising to short videos. There is a lot at stake and a lot up for grabs.”

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52 Marketing Terms Every Marketer Should Know

LeadsRX

LeadsRx Privacy Studio™ LeadsRx Privacy Studio™ is a framework that establishes a Data Clean Room and puts IT teams in control of where and how collected data is stored. Corporate policy for privacy, user consent, and access become cornerstones of the system with IT squarely at the helm. Connected TV (CTV).

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How Your Local Business Can Be a Helper

Moz

Practitioners able to navigate privacy regulations can still provide vital patient support. Professionals seeking to maintain client relationships during this pause in business can head to YouTube, like R’s Just Hair Salon’s chief hairstylist Ruchi Sawhney, to demo do-it-yourself beauty tips. Local television and video media.

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The Guide to Successful Silent Videos for Facebook Video Ads (+ Examples)

Hubspot

However, unlike traditional viewing on television and even YouTube, a large percentage of people watch Facebook videos from their smartphones, and play them silently from their news feed. Privacy Pop executes this extremely well in their videos. This is one of those times where you don't want to overcomplicate things.

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Dionisios Favatas of the Truth Initiative Discusses How Identity Resolution Powers Public Service Campaigns

LiveRamp

For the first 15 years of the campaign, traditional television and on-the-ground presence was how we reached the population. We work with all of the major players from Facebook to Snapchat to YouTube. Dio : We are strategic partners with all the major tech companies. We work closely with Google, Adobe, LiveRamp, and Acxiom.

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The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report

Hubspot

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. But it’s not just mobile advertising marketers need to consider: 84% of mobile owners use devices while watching television for a combination of web surfing, shopping, checking sports scores, and texting friends.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc.