Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Ninety-five percent of ad and data decision-makers expect continued signal loss and/or privacy legislation in 2024 and beyond.

Privacy 121

Privacy Paid Search Agency Ads Privacy Protection 121

Sharpspring

SEPTEMBER 9, 2021

Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. . What is Apple’s Mail Privacy Protection (and Why it Matters). We know how it will work and who it will touch so we can start to predict what to do next. . What To Expect.

Privacy Protection 69

Privacy Protection Privacy Marketing & Strategy Trigger Marketing 69

Martech

APRIL 9, 2024

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. It has worked with the U.K. But it’s not just about the Chrome Browser and it’s not just about Topics.

Privacy 111

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 111

Litmus

SEPTEMBER 16, 2021

Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. For example I have my work email set up in Apple Mail on my iPhone and also Outlook on my laptop. Check out the full webinar recording here or visit our Apple Mail Privacy Protection Resources Hub.

Privacy Protection 65

Privacy Protection Privacy Webinar Metrics Open Rate 65

Content Marketing Institute

JULY 19, 2022

Don’t let new email privacy features get your success metrics down. Pick a privacy-immune KPI and work to improve that number. Here’s how to do it. Continue reading →

Privacy Protection 102

Privacy Protection Privacy Features Companies 102

Litmus

OCTOBER 14, 2021

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? They still work for your non-Apple Mail audience, but for your Apple Mail folks, we wouldn’t totally rely on it. What should marketers be doing differently? However, it may still be worthwhile.

Privacy Protection 71

Privacy Protection Privacy Webinar Metrics Opt-out 71

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations.

Work Management 97

Work Management Marketing Management Privacy Marketing Analytics Tools 97

Zoominfo

APRIL 11, 2022

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” . It’s hard to say. They have the most people.

Paid Search Agency 100

Paid Search Agency Privacy Advertising Agencies Ad Agencies 100

Webbiquity

MAY 16, 2023

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work).

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Customer Experience Matrix

MAY 11, 2019

The traffic report mentioned an accident nowhere near his route to work. This is a world where privacy has been taken very seriously. And, ironically, social media is still filled with bullying and misinformation – it turns out those have nothing to do with privacy and everything to do with human nature.” Weird, he thought.

Privacy 195

Privacy Paid Search Agency Privacy Protection Tagging 195

Heinz Marketing

JUNE 27, 2022

It’s no secret that the digital privacy landscape is changing. Google is close behind, working on their own version of cross-application tracking transparency for Android users. Third-party cookies : These are the cookies that can put your privacy in danger. Apple Mail Privacy Protection. First Party Data.

Privacy 80

Privacy Privacy Protection Opt-out Opt-in 80

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? Your report is based on the last 90 days of activity tracked with Litmus Email Analytics tracking codes—and continues to evolve as you send more tracked emails until Mail Privacy Protection goes into effect. And it goes live as early as next month.

Privacy Protection 107

Privacy Protection Privacy Open Rate Deliverability 107

Martech

JULY 28, 2023

The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. It’s not just data privacy legislation that’s changing the game for email. Marketers can no longer use personal data without restrictions. Security bots may inflate click rates in email reports.

Open Rate 98

Open Rate Privacy Protection Marketing Automation Services Privacy 98

Martech

AUGUST 27, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

Privacy 112

Privacy Work Management Marketing Management Privacy Protection 112

Salesforce Marketing Cloud

APRIL 20, 2022

As the quantity and variety of data continues to increase, and rules around privacy take hold, it’s never been more important to get the most out of marketing data. Plus, we discover how marketers are adapting to a privacy-focused data ecosystem and the trends shaping cross-channel marketing.

Privacy 98

Privacy Planning Privacy Policies Privacy Protection 98

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. The catch is that these organizations should already have a high level of data maturity — they’ve made prior investments in data technology and have substantial teams to work with the technology.

Privacy Protection 128

Privacy Protection Paid Search Agency Advertising Agencies Work Management 128

Convert

NOVEMBER 30, 2020

In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, The act is meant to revise and succeed the California Consumer Privacy Act (CCPA) , once it goes into effect on January 1, 2023.

Privacy 93

Privacy Advertising Agencies Privacy Protection Opt-out 93

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. The reason for this is one word: privacy. The reason for this is that if your consent program is working as it should, Google Analytics will under-report all website data.

Analytics 128

Analytics Privacy Privacy Policies Privacy Protection 128

Convert

APRIL 21, 2021

The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023. But businesses who’ve worked on compliance with the other laws shouldn’t rest on their laurels. Enforcement Agencies. Attorney General. Attorney General, CPPA. Operative date. 1 January 2023. 1 January 2020 /.

Privacy 72

Privacy Privacy Protection Opt-out Privacy Policies 72

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. The Litmus engineering team was testing how MPP in email marketing would work—and how it would impact different programs and metrics—before its release.

Privacy Protection 82

Privacy Protection Email Marketing Privacy Work Management 82

Zoominfo

JANUARY 18, 2023

Data privacy is a top priority at ZoomInfo. We’ve funneled enormous amounts of time, resources, and energy into continually improving our privacy standards. We ensure that data sharing through CE complies with our industry-leading privacy practices. Since 2021, we’ve sent more than 100 million privacy notices.

Communities 130

Communities Zoominfo Promotion Privacy 130

Litmus

AUGUST 2, 2021

Privacy & trust. April chimed in, talking about the SparkPost marketing team’s sprint process and how they work with other stakeholders in the organization. Work closely with those other teams, find out a process that would work for them, and look at it in terms of the overall workload that your team has. Newsletters.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Martech

DECEMBER 8, 2023

Readers and the professional journalists working at those organizations felt betrayed. from generative AI; When working with proprietary data or assets, always turn on any privacy settings (ChatGPT for example). It’s certain that generative AI will continue evolving. In the meantime, you can read the policy here.

Marketing AI 91

Marketing AI Generation Privacy Protection Copyright 91

Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. What Do All These Privacy Laws Have in Common? The CPA is similar to other privacy laws like GDPR, California’s law, and Virginia’s.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Litmus

DECEMBER 10, 2021

Reliable opens in Litmus remove Apple Privacy-Impacted Opens from your total opens count. What data should I track other than opens, now that Mail Privacy Protection is in play? The introduction of Mail Privacy Protection doesn’t mean you have to do away with open rates altogether. Great question!

Webinar Metrics 78

Webinar Metrics Privacy Protection Privacy Open Rate 78

Martech

FEBRUARY 16, 2023

As part of their Building for Privacy Series, the organization also released a primer for clean rooms that outlines the industry with definitions and concepts, and includes a roadmap of future clean room proposals and initiatives. The standards will remain open for public comment for 60 days, until April 17, 2023.

Privacy Protection 92

Privacy Protection Advertising Agencies Privacy Vendors 92

The Customer

APRIL 14, 2020

Data Privacy (archive). 15 min Your Data Privacy: How Much Do People Know? 11 min Data Privacy Demands a Legit Data Protection Strategy May 26, 2021 Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Biznology

APRIL 23, 2019

Even more importantly, similar privacy-protecting legislation is being implemented here in the US. The current patchwork approach to privacy complicates issues for digital marketers, so it’s worth thinking about privacy protections now. Similar, although not the same. What PII Are You Gathering.

Privacy Policies 116

Privacy Policies Privacy Protection Work Management Marketing Management 116

Convert

APRIL 26, 2022

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Martech

JANUARY 27, 2023

But just as CX-focused consumers have noticed these trends, so too have the privacy-focused ones and their government representatives. Common privacy law provisions. The EU’s GDPR The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. GDPR analogs. Other duties. Other laws.

Advertising Agencies 138

Advertising Agencies Privacy Paid Search Agency Privacy Protection 138

Litmus

JULY 14, 2022

But email still works—and it continues to be unmatched when it comes to return on investment (ROI), resulting in a $36 return for every $1 spent. Adjusting how you measure email campaign success now that Apple’s Mail Privacy Protection (MPP) has complicated open rates.

Hubspot 101

Hubspot Trends Privacy Protection Advertising Agencies 101

Litmus

AUGUST 6, 2021

But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. Get ready for Mail Privacy Protection by first establishing a baseline of your Apple Mail audience.

Privacy Protection 98

Privacy Protection Email Marketing Privacy Mobile Marketing 98

Bluetext

JULY 6, 2020

However, as websites and ad-tech have evolved in recent years, so have protections and privacy policies. It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement. What is the GDPR?

Privacy 47

Privacy Privacy Policies Privacy Protection Paid Search Agency 47

NetLine

AUGUST 16, 2019

And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls. But first, let’s get you up to speed on Privacy Shield. In short, “Privacy Shield is an agreement between the EU and US allowing for the transfer of personal data from the EU to US.”

Privacy 45

Privacy Privacy Protection Lead Ranking Brand Identity 45

Liveintent

DECEMBER 21, 2021

Featuring Josh Groth, VP of Global Performance Marketing with Square, and moderated by LiveIntent CMO, Kerel Cooper, the webinar addresses the conversation around third-party cookies, privacy protection, the future of identity, and what all of this means for marketers. Channel diversification.

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

Porch Group Media

OCTOBER 25, 2021

With its recent IOS 15 update, Apple released a series of privacy updates designed to protect consumer privacy by blocking ad trackers and cloaking email activity. Let’s dive into what these privacy updates mean for your email marketing and how you should respond. Apple IOS 15 Privacy Updates.

Privacy Protection 52

Privacy Protection Email Marketing Privacy Paid Search Agency 52

Litmus

APRIL 18, 2024

This means access to lots and lots of data, and that multiple systems and teams need to work together to feed the right information at the right time into email marketing campaigns—no easy feat. Instead, email marketers overwhelmingly focused on open rates—a metric that has become less and less useful with Apple’s Mail Privacy Protection.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91