Martech

JULY 28, 2023

In response to consumer calls, big tech companies like Google and Apple have also implemented platform- and consumer-side data privacy tools, like Google’s end of third-party cookie tracking and Apple’s Mail Privacy Protection. Tools like DuckDuckGo’s email inbox may “hide” interactions from your marketing tools.

Open Rate 97

Open Rate Privacy Protection Marketing Automation Services Privacy 97

Webbiquity

MAY 16, 2023

Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in. If all you need is a simple UGA replacement, this tool will be overkill.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Martech

MAY 11, 2023

First-party data is becoming increasingly scarce with the introduction of privacy regulations like GDPR and CCPA, as well as the phasing out of third party cookies by Google and other privacy actions by major tech companies along the lines of Apple’s Mail Privacy Protection (MPP) program.

Privacy Protection 119

Privacy Protection Paid Search Agency Advertising Agencies Work Management 119

Litmus

JULY 2, 2021

Apple’s Mail Privacy Protection announcement falls into that third category. The number of Apple Mail users will change over time, but understanding how many of your subscribers currently use Apple Mail can help you understand just how much of an impact Mail Privacy Protection will have on your email programs.

Privacy Protection 87

Privacy Protection Privacy Marketing Automation Services Enterprise Management 87

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. What changed with Litmus’ email client market share site? Top email clients.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Differentiation 92

Litmus

APRIL 7, 2022

Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Here’s a breakdown of each Apple subcategory: Apple Mail Privacy Protection: 53.1%.

Privacy Protection 99

Privacy Protection Email Marketing Privacy Mobile Marketing 99

Martech

DECEMBER 8, 2023

from generative AI; When working with proprietary data or assets, always turn on any privacy settings (ChatGPT for example). creating thumbnails or featured images for editorial purposes); and Be mindful when deploying AI hiring tools. Examples include using the likeness of a celebrity or other corporate assets.

Marketing AI 81

Marketing AI Generation Privacy Protection Copyright 81

Navigate the Channel

JULY 12, 2023

In early 2023, Email Tool Tester found that the average deliverability for all email tools combined was just below 85%, which means 15% of sent emails were either flagged as spam or bounced into the sock-in-the-dryer void. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers? Translation?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. Apple Mail Privacy Protection: 44.2%.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Stats 92

Litmus

DECEMBER 10, 2021

What data should I track other than opens, now that Mail Privacy Protection is in play? The introduction of Mail Privacy Protection doesn’t mean you have to do away with open rates altogether. The main effect Apple’s Mail Privacy Protection (MPP) has on email marketers is inflated opens.

Webinar Metrics 78

Webinar Metrics Privacy Protection Privacy Open Rate 78

Litmus

APRIL 18, 2024

While we have our own favorite tools here at Litmus (we love you, Slack!), When it comes to specific ESPs in play, Salesforce Marketing Cloud continued to dominate—it’s been one of the most popular marketing automation tools since its inception in 1999—alongside big names like MailChimp, HubSpot, and Marketo.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Litmus

JANUARY 7, 2022

Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. Apple Mail Privacy Protection: 40.6%.

Privacy Protection 85

Privacy Protection Email Marketing Privacy Stats 85

Litmus

AUGUST 2, 2021

A tool like Asana really helps us with that workflow in keeping things going. Since we may not be able to rely on open rates anymore as an indication of activity (because of Apple’s Mail Privacy Protection ), you should be more intentional about asking your subscribers if they still want to hear from you.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Litmus

MARCH 9, 2022

Before we dive in, there are a few things we’d like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy Protection’s share grew by 11.88%, from 44.6%

Privacy Protection 78

Privacy Protection Email Marketing Privacy Differentiation 78

Litmus

JULY 14, 2022

Adjusting how you measure email campaign success now that Apple’s Mail Privacy Protection (MPP) has complicated open rates. Download the guide now to find all the latest trends, audience insights, and tools you need to know to stake your claim as a digital marketing rock star. .

Hubspot 101

Hubspot Trends Privacy Protection Advertising Agencies 101

Martech

JANUARY 8, 2024

For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. So if you’re managing web analytics for your company, which are you going to choose?

Analytics 122

Analytics Privacy Privacy Policies Privacy Protection 122

Spiralytics

JANUARY 11, 2023

Brace yourself with all the latest developments, such as email automation tools, before planning your strategy for the upcoming year. But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. Let’s dive into it! Trend 1: Content!

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

ClickZ

JUNE 27, 2019

A new category of privacy tool – data subject access request (DSAR) and individual rights management – has emerged in the last year, according to the second annual report on privacy tech from the International Association of Privacy Professions (IAPP) and compliance/security firm TrustArc. The privacy sequence.

Enterprise Management 71

Enterprise Management Privacy Marketing Management Purchase 71

Biznology

APRIL 23, 2019

Even more importantly, similar privacy-protecting legislation is being implemented here in the US. The current patchwork approach to privacy complicates issues for digital marketers, so it’s worth thinking about privacy protections now. Similar, although not the same. What PII Are You Gathering.

Privacy Policies 116

Privacy Policies Privacy Protection Work Management Marketing Management 116

Martech

APRIL 23, 2024

You can take this even further with automated taxonomy management, flexible harmonization logic, and holistic data governance tools. Now, the team has new tools to achieve that metric across the customer journey. The end result?

Top of Funnel 67

Top of Funnel Analytics De-duplication Work Management 67

Convert

APRIL 26, 2022

Despite the lack of digital privacy in today’s world, Germany remains committed to the protection of its citizens’ personal data, with laws like the former German Federal Data Protection Act (BDSG) being regarded as one of the most stringent in the world. Selection Criteria for Data Privacy.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Martech

DECEMBER 22, 2021

There are a lot more insights that marketers need, especially with the release of Mail Privacy Protection that was in iOS 15 that came out in September.” “Ethical marketing is very close to our hearts and we believe that our platforms and tools enable marketers to do it. ” Finally, be ethical.

Email Marketing 134

Email Marketing Ethics Privacy Protection Deliverability 134

illumin

FEBRUARY 8, 2024

With the grand exit of one of digital marketers’ biggest targeting tools, solutions are lining up to fill the gap and crown themselves the next big thing. The future of targeting relies on consent-gathered information and privacy-protected profiles.

Privacy Protection 52

Privacy Protection API Privacy Ad Exchange 52

Liveintent

FEBRUARY 28, 2023

And they can be a powerful tool when adding programmatic email to your marketing mix. Not to mention, recent changes like Apple’s Mail Privacy Protection have rendered email opens obsolete. Leverage deal IDs for customized buys. You can use deal IDs on email, like on other channels, to reach specific publisher audiences.

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

Martech

JULY 11, 2022

Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. You can see the report in HubSpot, eliminating the need to log into other tools to make refunds or resolve failed payments.

CMS Development 98

CMS Development Privacy Protection Open Rate Microsite 98

Brightedge

JULY 22, 2022

Advanced tools like BrightEdge's Anomaly Detection can help users cut through a site’s technical aspects to bring the things that matter into focus. Another major change impacting digital marketers is significant new privacy protections. Soon, however, data privacy will no longer be just good business.

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

DAGMAR Marketing

NOVEMBER 20, 2023

Here is an example of what you’ll see in GA4 if your data has been thresholded: Data Thresholding Benefits Over the past several years, the digital world has received growing pressure to maintain and protect user privacy on the web. Ad Reporting: Google Analytics collects info according to cookies and your measurement settings.

Doubleclick 52

Doubleclick Privacy Policies Marketing Analytics Tools Privacy Protection 52

Heinz Marketing

JUNE 27, 2022

Apple Mail Privacy Protection. According to Apple , with the release of iOS 15, Mail Privacy Protection hides your IP address, so senders can’t link it to your other online activity or determine your location. And it prevents senders from seeing if and when you’ve opened their email.

Privacy 71

Privacy Privacy Protection Opt-out Opt-in 71

Vision6

AUGUST 23, 2021

Email marketing automation saves you precious time, money, and resources – which explains why the estimated spending for marketing automation tools is expected to reach $25.1 However, such a powerful tool doesn’t come without its burdens. billion annually by 2023. Want to take your campaigns to the next level?

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Scoop.it

JANUARY 24, 2023

Even small businesses will use GPT3 type tools to generate content for newsletters and campaigns. in combination with these tools to prepare more impactful emails in 2023. It can surface hard-to-find information that can be used to create more meaningful email campaigns. It is a great idea to use software like Scoop.it

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Generative AI is a powerful tool , too — helping you decipher first-party data and deliver personalized content at scale. But how you collect customer data will need to change, too.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Litmus

APRIL 19, 2022

Most ESPs include it in standard reporting tools. But open rate has become more complex to accurately interpret since Apple’s Mail Privacy Protection (MPP) came into effect in the fall of 2021. Some in the email marketing community have long argued that the open rate was never more than a vanity metric. of all Apple clients.

Open Rate 85

Open Rate Email Marketing Planning Webinar Metrics 85

ClickZ

OCTOBER 2, 2020

30-second summary: Consumer backlash against tactics like re-targeting have led to an industry-wide mandate to adopt stronger privacy protections for consumer behavior on the internet. By embracing new tools they can develop smarter, more targeted and more enriching ways for engaging with their customers.

Privacy 96

Privacy Ad Exchange Privacy Protection Paid Search Agency 96

Litmus

OCTOBER 6, 2021

From making forms easier to fill with AMP for Email, to the changes taking place with Apple’s new Mail Privacy Protection update with iOS 15, there’s a ton of innovation and change happening in email right now. We’re constantly finding new ways to better communicate with our customers. What do you find most challenging?

Best Practices 102

Best Practices Privacy Protection Privacy Email Marketing 102

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. Tools like email verification can help you maintain a healthy list. Use analytics tools to gain insights, such as these from MailJet. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers?

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Salesforce Marketing Cloud

APRIL 21, 2022

The movement toward consumer privacy protections is accelerating, and that’s a good thing. This can be enhanced further with automated taxonomy management, flexible harmonization logic, and holistic data governance tools. Now, the team has new tools to achieve that metric across the customer journey. Watch the webinar.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Sprout Social

AUGUST 21, 2023

Watch the video below to hear their hot takes on the benefits and fears of AI, including job replacement: Privacy concerns Concerns surrounding data privacy, protection and security are top of mind for brands. A due diligence process for every tool before launching externally or internally will help you mitigate future risks.

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89