Liveintent

FEBRUARY 28, 2023

Not to mention, recent changes like Apple’s Mail Privacy Protection have rendered email opens obsolete. The post 3 pro tips: How to build brand awareness with ads in email appeared first on LiveIntent Blog. So if you’re using viewership metrics to gauge campaign performance, you might have to rethink your approach.

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Paid Search Agency Ads Privacy Protection Ad Building 62

Litmus

AUGUST 2, 2021

She shared two tips: Meet regularly with the other teams. Since we may not be able to rely on open rates anymore as an indication of activity (because of Apple’s Mail Privacy Protection ), you should be more intentional about asking your subscribers if they still want to hear from you. Have a shared view into projects.

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Webinar Metrics Privacy Protection Trends Privacy 106

Litmus

OCTOBER 27, 2021

Day 1 just came to a close and we are buzzing with all the tips, tactics, and learnings. Nate Skinner's tip for email marketers? When asked about tips for email marketers, Nate suggests, “getting your house in order first. Apple’s Mail Privacy Protection has been a hot topic since it was announced in June 2021.

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Privacy Protection Work Management Deliverability Privacy 92

Martech

JANUARY 26, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. For example, marketers are being proactive to changes in the email marketing space by adjusting how they measure performance after Apple’s Mail Privacy Protection shakeup. Chris Wood, Editor.

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Privacy Protection Marketing Proposals API Privacy 94

Martech

MARCH 16, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and the digital economy is getting more personal.

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Privacy Protection B2B Privacy Conference 92

Benchmark Email

JANUARY 24, 2023

When Apple launched the Mail Privacy Protection (MPP) in September 2021, marketers were unsure of the new mail client’s impact on email marketing. The email marketing landscape is tipped to tilt further, and… The post Most Compelling Trends from Litmus Email Engagement Trends Report appeared first on Benchmark Email.

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Trends Privacy Protection Advertising Benchmark Privacy 40

Porch Group Media

NOVEMBER 23, 2021

In this webinar, we dive into what these privacy updates mean for your marketing, in particular email, and how you should respond. Sign up for our marketing tips and resources: Thank you! You’ll be the first to know when we post more great marketing content!

Privacy 52

Privacy Webinar Metrics Privacy Protection Paid Search Agency 52

Litmus

OCTOBER 21, 2021

Get ready for how-tos, tips, and advice from marketing leaders and email marketing experts like Lauren Meyer on October 26th-27th. Marketers would do well to embrace these changes and plan for the privacy of their email audience now: not just because it’s required, but because it’s the right thing to do for your recipients.

Deliverability 74

Deliverability Privacy Protection Privacy Conference 74

Scoop.it

JANUARY 24, 2023

Let’s see actionable tips to keep up with the upcoming new trends. Businesses will utilize customer data platforms to build more effective email strategy Owing to the sunsetting of third-party cookies, launch of Apple’s Mail Privacy Protection, and App Tracking Transparency, businesses will be obliged to use their cross-channel customer data.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Litmus

OCTOBER 11, 2021

This October 26th-27th, you’ll get how-tos, tips, and advice from marketing leaders and email marketing experts like April Mullen. Two more weeks until THE conference for email marketers— Litmus Live —is here! April Mullen. Director of Brand and Content Marketing, SparkPost. Follow April on LinkedIn and Twitter.

Privacy Protection 103

Privacy Protection Paid Search Agency Enterprise Management Advertising Agencies 103

Vision6

AUGUST 23, 2021

FOR MORE PERSONALISATION TIPS, Read our blog: 4 Tips to Improve Your Email Marketing With Personalisation. . Vanity metrics like email opens may not be the best to focus on, particularly with Apple Mail’s recent updates to privacy protection. Understand your triggers.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Martech

AUGUST 27, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Privacy 113

Privacy Work Management Marketing Management Privacy Protection 113

Litmus

OCTOBER 6, 2021

Where can you get how-tos, tips, and advice from marketing leaders and email marketing experts? From making forms easier to fill with AMP for Email, to the changes taking place with Apple’s new Mail Privacy Protection update with iOS 15, there’s a ton of innovation and change happening in email right now. Veronica Best.

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Best Practices Privacy Protection Privacy Email Marketing 103

Navigate the Channel

JANUARY 3, 2024

We’re almost at the official tipping point in 2023 where mobile surpasses desktop, and HubSpot found that 46 percent of all email opens now occur on mobile. Every For more tips, go here. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers?

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Martech

SEPTEMBER 22, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. RPEOrigin.com co-founder Ryan Phelan has a lot to say about “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept.

Marketing Automation Services 118

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 118

Litmus

JANUARY 25, 2022

Keep in mind that with Apple’s Mail Privacy Protection (MPP) now in play, the open rate for your Apple Mail users may be inaccurate and unreliable until the market settles. Knowing where to start tracking KPIs is only the tip of the iceberg when analyzing email campaigns. Tracking the metrics that matter.

Email Marketing 99

Email Marketing Click Rate Open Rate CTR 99

Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. Apple’s privacy changes are here. Tip: It won’t. Don’t wait until January to begin this. It all starts today. Wrapping up.

Open Rate 133

Open Rate Email Marketing Planning Click Rate 133

Martech

OCTOBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. This year’s iOS changes, including Apple Mail Privacy Protection, have 43% of marketers saying they will look for new ways to measure their email campaigns.

Facebook 106

Facebook Planning Marketing Budget Creation Marketing Budget 106

Litmus

OCTOBER 28, 2022

Jeanne Jennings (General Manager, Only Influencers ), Lauren Meyer (CMO, SocketLabs ), Elizabeth Jacobi (Founder, MochaBear Marketing ), and Luke Glasner (Principal, Glasner Consulting ) hosted an interactive quiz with tips on how to elevate your email metrics game. Open rates were never super accurate to begin with, if we’re being honest.

Open Rate 84

Open Rate Privacy Protection Marketing Management Click Rate 84

Litmus

SEPTEMBER 20, 2022

If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Here’s a tip from Jaina Mistry, Litmus’ Director of Email Marketing: “Your subject line, sender name, and preview text all work hand-in-hand. Churn rate.

Deliverability 102

Deliverability CAN-SPAM Privacy Protection Churn Rate 102

Sprout Social

AUGUST 21, 2023

Watch the video below to hear their hot takes on the benefits and fears of AI, including job replacement: Privacy concerns Concerns surrounding data privacy, protection and security are top of mind for brands. The post AI ethics: How marketers should embrace innovation responsibly appeared first on Sprout Social.

Marketing AI 88

Marketing AI Ethics Work Management Marketing Management 88

Martech

JANUARY 27, 2023

Meanwhile, the United States has gotten into the privacy act (so to speak). There are a few niche laws and regulations affecting privacy at the federal level in the U.S. And it’s all just the tip of the iceberg stateside. Other states are at various stages of developing their own respective privacy laws.

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Advertising Agencies Privacy Paid Search Agency Privacy Protection 137

Litmus

JULY 28, 2021

We’ve got more tips up next. 4 tips to optimize your preview text (and draw people in). With these tips, you’ll craft the perfect message that’ll have your subscribers opening! However long you decide to go, make sure the most important part is near or at the beginning so your message comes across—even if it gets cut off.

Click Rate 120

Click Rate Privacy Protection Paid Search Agency Open Rate 120

Outreach

AUGUST 13, 2019

The California Consumer Privacy Act (CCPA) — which was signed into law in June 2018 — will take effect in only a few short months and send shockwaves across industries and businesses that handle personal information of California-based consumers. The CCPA is the first of the privacy protection tidal wave in the U.S.

Privacy 61

Privacy Guidelines Privacy Protection Business 61

Litmus

JULY 8, 2021

Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Subscribe to Litmus emails to get your regular dose of email inspiration, tips & tricks, and the latest trends & insights—right in your inbox. See more of the email picture. Want more resources like this? Get on the list ?.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Litmus

FEBRUARY 7, 2023

In a post-Mail Privacy Protection (MPP) world , we’re looking for new ways to measure engagement and know whether our content is connecting with our subscribers. Get tips, strategies, event (live and in-person) invites delivered straight to your inbox. Avoid ambiguous rating scales. Why should we care about sentiment?

Email Marketing 90

Email Marketing Design Trends Work Management 90

Martech Advisor

MARCH 9, 2020

3 Tips to Comply With GDPR and CCPA. Before we look at the tips, make sure to audit your email list and remove the entries that don't have any opt-in details. Update Your Privacy Policy. Learn more: 7 Ways to Be CCPA Compliant and Improve ROI in 2020. Send a new opt-in campaign for other subscribers to update their preferences.

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Privacy Policies Marketing Management Opt-out Planning 65

Bluetext

JULY 6, 2020

The GDPR’s reach is far greater than the medley of privacy protections in effect across the United States. has been varied, many forward-thinking businesses are beginning to take steps to adapt their practices to comply with the California Consumer Privacy Act (CCPA). My business isn’t located in Europe, why should I care?

Privacy 47

Privacy Privacy Policies Privacy Protection Paid Search Agency 47

SmartBug Media

JANUARY 17, 2020

Pro Tip: A simple way to do this is to send an automated email confirming their subscription with a second opt in confirmation obtaining the customer’s consent. Pro Tip: CSV, XML, and JSON are three examples of acceptable formats for this data. Privacy by Design. you won’t be in compliance with GDPR.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

Litmus

MARCH 16, 2020

In January 2020, the California Consumer Privacy Protection Act (CCPA) went into effect and is considered a precursor to a national standard in the United States. If they don’t, they’re dangerously out of sync with customer expectations and also risk significant fines by the authorities.

Privacy 59

Privacy Email Marketing Privacy Protection CAN-SPAM 59

Convert

APRIL 26, 2022

Austria recently prohibited the use of Google Analytics because their data is stored in the United States, where privacy protection is more limited. You should be able to find out where the data is held in the organization’s privacy policy. Tip: For the EEA country list, please visit this page.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Outreach

AUGUST 13, 2019

The California Consumer Privacy Act (CCPA) — which was signed into law in June 2018 — will take effect in only a few short months and send shockwaves across industries and businesses that handle personal information of California-based consumers. The CCPA is the first of the privacy protection tidal wave in the U.S.

Privacy 40

Privacy Guidelines Privacy Protection Business 40

Martech Advisor

OCTOBER 16, 2019

Obviously, cultures differ outside of the US – as do consumers, and the knowledge that marketers use to interact with American consumers does not inherently transfer, and building trust in regards to data and privacy protection is not easy to do with an international audience. Headless E-Commerce.

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Cross-Selling Privacy Protection Amazon eCommerce 46

Porch Group Media

NOVEMBER 10, 2022

43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now. The most significant way that email marketers adapted to recent data privacy changes was by prioritizing different KPIs. Let us help rock your email campaigns in 2023.

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Statistics Marketing Budget Marketing & Strategy Stats 52

The Customer

APRIL 14, 2020

19 min Privacy and Morality: Data’s Double-Edged Sword July 6, 2020 The same data collected by similar means about the same person for the same purposes may be entitled to privacy protection or not based on circumstances. 8 min EU: Will US Privacy-Lite Hollow Out GDPR? July 10, 2020 This piece from 1Touch.io

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Litmus

JUNE 17, 2021

And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. So, consider these tried-and-true tips from email and copywriting experts as simply a jumping-off point as you fine-tune what works best for your audience. That’s where the subject line comes in.

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Open Rate Tips CAN-SPAM Click Rate 116

Litmus

OCTOBER 18, 2023

And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP) , which sounded like another version of Apple’s Mail Privacy Protection , but this time impacting click tracking. Here are some tips from Carin Slater, our own Email and Content Growth Manager, on what you should test and why.

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Privacy Protection Marketing Analytics Tools Doubleclick Privacy 105