Litmus

SEPTEMBER 20, 2022

If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Then, you’ll need to specify your target audience. Segment your audience to maximize results. Your calls-to-action (CTAs). Are they strong and compelling?

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Deliverability CAN-SPAM Privacy Protection Churn Rate 102

Litmus

FEBRUARY 7, 2023

While relevance will be a moving target that is always worth our energy to try and hit, the practice of personalization overall reflects the evergreen human need to feel seen and known. Get tips, strategies, event (live and in-person) invites delivered straight to your inbox. That’s a very understandable response.

Email Marketing 90

Email Marketing Design Trends Work Management 90

Litmus

MARCH 16, 2020

In January 2020, the California Consumer Privacy Protection Act (CCPA) went into effect and is considered a precursor to a national standard in the United States. If they don’t, they’re dangerously out of sync with customer expectations and also risk significant fines by the authorities.

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Privacy Email Marketing Privacy Protection CAN-SPAM 59

SmartBug Media

JANUARY 17, 2020

Pro Tip: A simple way to do this is to send an automated email confirming their subscription with a second opt in confirmation obtaining the customer’s consent. Pro Tip: CSV, XML, and JSON are three examples of acceptable formats for this data. Privacy by Design.

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Privacy Work Management Paid Search Agency Marketing Management 80

Martech Advisor

OCTOBER 16, 2019

With GDPR, Brexit looming, and tariffs with China changing the landscape of international commerce every day, it’s a tumultuous time for brands who are looking to expand internationally, and there are a slew of problems when targeting local cultures that brands need to consider. Headless E-Commerce.

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Cross-Selling Privacy Protection Amazon eCommerce 46

The Customer

APRIL 14, 2020

August 4, 2021 It was surprising how much women did not like targeted ads, given that statistically speaking, more ads target female shoppers than male shoppers. The upshot of this is that you target your marketing spend to make an impact while shaping and supporting a conversation with your consumer.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Litmus

OCTOBER 18, 2023

And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP) , which sounded like another version of Apple’s Mail Privacy Protection , but this time impacting click tracking. Here are some tips from Carin Slater, our own Email and Content Growth Manager, on what you should test and why.

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Privacy Protection Marketing Analytics Tools Doubleclick Privacy 105

Scoop.it

NOVEMBER 3, 2022

Here are some Holiday email marketing tips that will let you stay ahead of the curve. So, target them separately. Target early Holiday shoppers. Target last-minute shoppers. You can target this list and encourage them to finish their shopping earlier. Try to solve the user’s challenges through your emails.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

Litmus

JUNE 17, 2021

And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. So, consider these tried-and-true tips from email and copywriting experts as simply a jumping-off point as you fine-tune what works best for your audience. That’s where the subject line comes in.

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Open Rate Tips CAN-SPAM Click Rate 116

Aberdeen

OCTOBER 17, 2019

Instead, for content-driven campaigns, rely on social networks (such as LinkedIn) or other outsourced methods to drive target accounts inbound. Another GDPR tip? Mass email is a surefire way for your content to be flagged. Getting content onto a prospect’s feed rather than their inbox is the best alternative to mass email.

Sales Management 40

Sales Management Top of Funnel Intent Data Opt-out 40

Salesforce Marketing Cloud

APRIL 15, 2024

While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures. Here are our Trailblazers’ tips on making the most out of click data: Harral: “Monitor your data consistently to make the most of your click metrics.

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Webinar Metrics Click Rate Open Rate Blast Campaigns 64

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. If you move ESPs , Nicholas says it’s critical to bring your data with you: “These influence your ability to filter and target the folks who are engaging. Spam reports. Every time.

Webinar Metrics 101

Webinar Metrics Email Marketing Deliverability Work Management 101

Zoominfo

AUGUST 11, 2022

Additionally, the CPRA will establish the California Privacy Protection Agency to enforce and monitor compliance with the CPRA. For more information, check out these tips about how to create a foolproof compliance strategy. It will also give consumers the ability to access, correct, and delete their personal information.

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Litmus

MARCH 29, 2022

When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy. The environment you’re in will dictate the most effective approach: Marketers in a B2C environment will likely have a revenue target that’s directly attributed to email.

Email Marketing 83

Email Marketing Privacy Protection Open Rate Click Rate 83

Litmus

APRIL 22, 2022

This is important not only for brand consistency, but also for the fact that 60% of emails are viewed on mobile devices, although it remains to be seen how Apple’s Mail Privacy Protection (MPP) will ultimately impact this behavior. Here are a few tips for designing successful responsive email templates: Use a single-column layout.

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Template Privacy Protection Mobile Marketing Click Rate 100

Litmus

OCTOBER 20, 2021

Next week on October 26th-27th, you’ll get how-tos, tips, and advice from marketing leaders and email marketing experts like Shani Nestingen. Lead Product Designer/Developer (Email), Target. Shani Nestingen. Follow Shani on LinkedIn and Twitter. See the full Litmus Live agenda.).

Privacy Protection 69

Privacy Protection Advertising Agencies Privacy Paid Search Agency 69

Outgrow

JUNE 15, 2022

So, the only way to get through to your target audience is by sending them relevant and personalized messages. . Ultimately, this will power businesses to deliver extremely targeted experiences, improving the performance of their email marketing programs in the process. Greater Focus on Privacy. Here’s how it looks.

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Litmus

APRIL 4, 2024

Email is still one of the best marketing channels for ROI—for every $1 email marketers spend on email, they receive $36 in return —so if you’re not seeing the full potential of what email can do for you, you may want to try some of these tips from experts from Constant Contact , HubSpot , and Mailchimp : 1. Every time.

Email Marketing 96

Email Marketing Deliverability Tips Work Management 96

Convert

MARCH 7, 2023

Google Analytics data is sent to the nearest server center, but may be kept in a country with inadequate privacy protections for EU citizens. In order to prevent sending PII to GA, Google offers some tips. This is especially true if you use GA4 audiences for targeting and have them connected to other ad platforms.

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Convert

MARCH 21, 2023

PRO-TIP To really get the most out of your heatmaps, you’re going to need to use more than one type since they each give you an incomplete perspective on user behavior. The second type of heatmap tool collects data automatically after it’s been installed on the target pages. When Are Heatmaps Useful in User Research?

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Comparison Budget Programs Tools Marketing Analytics Tools 52

Litmus

DECEMBER 20, 2023

With dynamic content, it’s important to always make sure you include a fallback for email clients or settings that don’t support the content type, like Apple’s Mail Privacy Protection (MPP). Let us know how it goes—and if you have any questions, tips, or tricks—at hello@litmus.com.

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Rules Template Display Tagging 85

Martech

SEPTEMBER 30, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails.

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Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 79

Content Marketing Institute

OCTOBER 25, 2018

Instead of competing for keywords , you may want to consider targeting long-tail sentences people are likely to say when they search. Also, keep these tips in mind: Use longer natural phrasing in your titles and headers. 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment. Ignoring Privacy Protections.

Content Marketing 104

Content Marketing Planning Privacy Policies Long Tail Marketing 104

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. And your engagement-based lists may have questionable targeting and lower conversions. By running an A/B test, you’re able to figure out which content resonates with your target audience. Expert Tip: Focus on large changes. increase in CVR and a 71.4%

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. And your engagement-based lists may have questionable targeting and lower conversions. By running an A/B test, you’re able to figure out which content resonates with your target audience. Expert Tip: Focus on large changes. increase in CVR and a 71.4%

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Single Grain

FEBRUARY 15, 2024

In this blog post, we’ll take a look at these under-appreciated search platforms that typically offer more privacy, more customization and, let’s face it, a break from the monopolistic grip of mainstream search engines. Qwant is based in France, and is a privacy-preserving search engine that doesn’t track searches or profile users.

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Search Marketing Tips Privacy Paid Search Agency 52