Litmus

OCTOBER 27, 2021

Day 1 just came to a close and we are buzzing with all the tips, tactics, and learnings. Apple’s Mail Privacy Protection has been a hot topic since it was announced in June 2021. White —share tactics on how to adapt by identifying “real opens”. Litmus Live 2021—THE (virtual) conference for email marketers—is finally here!

Privacy Protection 91

Privacy Protection Work Management Deliverability Privacy 91

Martech

APRIL 9, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss. Other tactics will be needed to support acquisition.

Privacy 103

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 103

Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. It comes down to tactics versus strategy. Tactically, opens fueled automations and inferring intent. Fight the urge to start with tactics.

Open Rate 127

Open Rate Email Marketing Planning Click Rate 127

Scoop.it

JANUARY 24, 2023

To make it work, you must keep evolving your strategy and incorporate new tactics to woo your subscribers. theSkimm has used this tactic for quite a long time, as seen in the example below. As a result, you will be able to create personalized emails with better segmentation and smarter automation tactics.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Litmus

OCTOBER 11, 2021

If more companies looked at their tactics and measurement at a customer level and not channel level, we’d start to be able to email individuals like the people they are, instead of a target in a database that continues to get bombarded with messages. Don’t miss April’s discussion and more—at Litmus Live. Get your ticket.

Privacy Protection 103

Privacy Protection Paid Search Agency Enterprise Management Advertising Agencies 103

Litmus

OCTOBER 21, 2021

My session is all about email deliverability and what tactics you should (and should not) consider on your path to hitting the inbox. Hear from the best & brightest in the marketing industry, virtually meet other email geeks, and learn strategies & tactics to level up your email program. Get your ticket.

Deliverability 73

Deliverability Privacy Protection Privacy Conference 73

Customer Experience Matrix

NOVEMBER 18, 2018

On the other side of the ledger, Apple has made privacy protection a core part of its own brand, both calling for regulation and resisting government requests to share data. If brands are taking political positions because that’s a good marketing tactic, the insincerity seems reprehensible.

Paid Search Agency 192

Paid Search Agency Advertising Agencies Privacy Protection Work Management 192

Martech

SEPTEMBER 22, 2021

RPEOrigin.com co-founder Ryan Phelan has a lot to say about “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. It comes down to tactics versus strategy. Tactically, opens fueled automation and inferred intent. Read more here.

Marketing Automation Services 110

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 110

Liveintent

MAY 3, 2022

With Google Chrome’s third-party cookie deprecation still on the horizon and Apple rolling out new privacy protection features like they’re going out of style, publishers of all sizes — from The New York Times to niche blogs — are realizing the importance of gathering information from owned and operated channels like email.

Advertising Agencies 62

Advertising Agencies Privacy Protection Custom Publishing Newsletter 62

Litmus

OCTOBER 6, 2021

From making forms easier to fill with AMP for Email, to the changes taking place with Apple’s new Mail Privacy Protection update with iOS 15, there’s a ton of innovation and change happening in email right now. We’re constantly finding new ways to better communicate with our customers. Get your ticket.

Best Practices 102

Best Practices Privacy Protection Privacy Email Marketing 102

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. Or, you might just want to stop looking at them altogether. What’s the change? Include valuable content (always) 2.

Open Rate 111

Open Rate Marketing Automation Services Peer-to-peer Privacy Protection 111

ClickZ

OCTOBER 2, 2020

30-second summary: Consumer backlash against tactics like re-targeting have led to an industry-wide mandate to adopt stronger privacy protections for consumer behavior on the internet.

Privacy 96

Privacy Ad Exchange Privacy Protection Paid Search Agency 96

Litmus

APRIL 29, 2022

The email marketing community has had all eyes on privacy shifts in recent years–for good reason. Last year marked the launch of Apple’s Mail Privacy Protection. Google’s plan to end third-party cookies by 2023 remains a key element of its Privacy Sandbox.

Ad Building 87

Ad Building Privacy Privacy Protection Email Marketing 87

Litmus

AUGUST 9, 2022

Plus, with open rates becoming less of a reliable metric due to Apple’s Mail Privacy Protection (MPP), email marketers should be thinking about other ways to measure success—and that means shifting focus to engagement metrics. Tap into this powerful tactic in your emails today! Guide to Live Polls and Social Proof in Email.

Email Marketing 68

Email Marketing Social Marketing Privacy Protection Banners 68

Litmus

MARCH 16, 2020

Does your marketing team fear tighter privacy laws? The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. It shouldn’t. The result? Better email experiences for everyone. There’s a natural ebb and flow when it comes to unsubscribes.

Privacy 59

Privacy Email Marketing Privacy Protection CAN-SPAM 59

Choozle

JUNE 2, 2021

Project Rearc: Spearheaded by the IAB, IAB Tech Lab, governmental, and other industry/consumer organizations, Project Rearc aims to re-architect digital marketing in a way that balances privacy and personalization. Learn more about Project Rearc here. So why are third-party cookies going away?

Marketing Management 92

Marketing Management Advertising Agencies Privacy Privacy Protection 92

Martech

OCTOBER 30, 2023

For example, knowing what inbox providers your audience members are using will give you insight into how they view and interact with your messages and what tactics work best to help you meet your email marketing goals. Understanding what this data means about your audience will help drive strategic decisions in your email marketing program.

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

Martech

SEPTEMBER 2, 2021

If you’re evaluating tactics like that, you must find proof that it will scale over the long term. Take the angst we see among our fellow email marketers over losing the open rate when Apple turns on its Mail Privacy Protection feature in its iOS 15 update. The countdown timer is one of those. Hello, Clubhouse and TikTok.

Email Marketing 120

Email Marketing Open Rate Privacy Protection Ad Frequency 120

Bluetext

JULY 6, 2020

The GDPR’s reach is far greater than the medley of privacy protections in effect across the United States. has been varied, many forward-thinking businesses are beginning to take steps to adapt their practices to comply with the California Consumer Privacy Act (CCPA). My business isn’t located in Europe, why should I care?

Privacy 47

Privacy Privacy Policies Privacy Protection Paid Search Agency 47

Digilant

MARCH 1, 2022

As companies work to create or improve their replacement solutions, like universal IDs, it’s important to keep in mind that advertisers can already use tangible and successful tactics to reach their target audience with the same, if not better, relevancy targeting that cookies provide. . Brand safe environment.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Mobile Advertising 52

Valasys

AUGUST 29, 2023

To abide by laws and win customers’ trust, marketers must place a high priority on data security and privacy. Protecting customer information requires the implementation of strong data protection measures and good data governance. While B2B Marketing uses more generalized tactics for a larger group of businesses.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Litmus

JULY 8, 2021

Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Email analytics are powerful… and also dangerous. Used incorrectly, analytics give you complete confidence to make bad decisions.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Martech Advisor

OCTOBER 16, 2019

Obviously, cultures differ outside of the US – as do consumers, and the knowledge that marketers use to interact with American consumers does not inherently transfer, and building trust in regards to data and privacy protection is not easy to do with an international audience.

Cross-Selling 46

Cross-Selling Privacy Protection Amazon eCommerce 46

SnapApp

APRIL 23, 2012

Your hosts, SnapApp & 451 Marketing have invited 4 Facebook Marketeers to share their tactics and strategies around how to grow, engage and convert Facebook Fans. Rob Shavell - as co-founder of Abine , an online privacy company, Rob brings a unique perspective in the successful merging of social media marketing and privacy protection.

Peer-to-peer 48

Peer-to-peer Privacy Protection Facebook Privacy 48

Opt Intelligence

AUGUST 27, 2018

And while nearly any email marketer will recognize the incredible opportunity there, what might not be as readily obvious is the privacy protection it also offers. With a campaign to win back unsubscribers , you can reactivate these previously subscribed email addresses at a lower cost than generating new ones.

Privacy 41

Privacy Privacy Policies Privacy Protection Opt-out 41

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user,” Apple states.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Litmus

JULY 6, 2021

In this rapidly changing climate, we can no longer continue to use the same, old tactics and expect to drive growth, serve our audiences, curate highly relevant customer journeys, and deliver the exceptional experiences that customers demand in a digital-first world. The post Marketing’s Pivotal Moment: Are You a BlackBerry or an iPhone?

Marketing AI 87

Marketing AI Privacy Protection Privacy SMS 87

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. When you have their attention, don’t forget to borrow from the age-old “while I have you” tactic. The best way to learn that?

Sales Management 85

Sales Management Opt-out Privacy Opt-in 85

Aberdeen

OCTOBER 17, 2019

They inherently pick up on the culture of certain territories and start to adapt selling tactics to what external factors are affecting an area of the country/world. Speaking to the previous point, if a rep is able to grow within a territory, they should learn the laws rather quickly.

Sales Management 40

Sales Management Top of Funnel Intent Data Opt-out 40

Martech

NOVEMBER 17, 2021

The Apple Mail Privacy Protection feature forced us to revise “set and forget” automations. Apple MPP is forcing B2B companies that base their message track automations on email opens to revise that tactic. . Updating “set it and forget it” automation also breeds new respect for email.

RFP 113

RFP Privacy Protection Enterprise Management Privacy 113

Martech

AUGUST 15, 2022

It has never been a reliable success metric, but it has become even less so since 2021, thanks to Apple’s Mail Privacy Protection feature. Explain the goal, the strategy for achieving it, and the tactics you’ll need to implement your strategy — especially if you want to add technology. The open rate.

Budget Programs 86

Budget Programs Privacy Protection Paid Search Agency Planning 86

Choozle

JUNE 13, 2022

California’s Attorney General and the new California Privacy Protection Agency (CPPA) have also indicated support for an “ opt-out preferences signal” or global privacy control (GPC) to enable devices or browsers to direct websites to automatically remove oneself from data sharing. Choozle helps you manage privacy.

Privacy 75

Privacy Privacy Policies Opt-out Advertising Agencies 75

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. and is likely to be a blueprint for other states to follow. Countdown timers.

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Litmus

JULY 7, 2021

There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. No matter what you want to experiment with, you’ll have more time to get a new tactic right if you start now. So don’t look at email as a separate thing.

Planning 105

Planning Deliverability Privacy Protection Email Campaigns 105

Scoop.it

NOVEMBER 3, 2022

Through this tactic, you will be able to create smaller segments and target them with relevant offers. As Apple has launched Mail Privacy Protection feature, the open rate might not get tracked correctly and it can lead to too many unnecessary communications. Create a pre-holiday survey. Highlight last chance shipping.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

Litmus

OCTOBER 20, 2021

Hear from the best & brightest in the marketing industry, virtually meet other email geeks, and learn strategies & tactics to level up your email program. Don’t miss Shani’s session and more—at Litmus Live. Join us at Litmus Live via livestream on October 26th-27th, 2021. Get your ticket.

Privacy Protection 68

Privacy Protection Advertising Agencies Privacy Paid Search Agency 68

Martech

MARCH 30, 2022

A/B/n testing is the best way I know to structure effective campaigns and to measure whether a brand’s email strategies and tactics are succeeding or failing. If your testing program is unreliable, you won’t know whether your chosen strategies and tactics are working or failing.

Multivariate analysis 103

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 103