Porch Group Media
NOVEMBER 10, 2022
As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. The latest email users statistics for the US show that 90% of people older than 15 use email. Take a look at these statistics showing just how effective email is. Table of Contents. Mobile Email.
Litmus
JULY 8, 2021
Unfortunately, there are lots of ways to reach the wrong conclusions with analytics, including: Not reaching statistical significance and making other mistakes with your A/B tests. Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. The danger of email analytics.
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The Customer
APRIL 14, 2020
August 4, 2021 It was surprising how much women did not like targeted ads, given that statistically speaking, more ads target female shoppers than male shoppers. January 23, 2020 Some say that GDPR is currently the most developed data protection law in the world, but the United States (US) has opted for a very different approach.
Zoominfo
OCTOBER 5, 2021
Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user,” Apple states.
Martech
JANUARY 18, 2022
Then the Delta variant threw everything into flux again, followed by Apple’s Mail Privacy Protection, inventory shortages, the Great Resignation, and Omicron. I often find a lot of aggregate reporting in client dashboards, where every statistic is thrown into a single report. Who knows what’s next?
Adobe Experience Cloud Blog
MAY 7, 2021
Privacy protection and anonymity are the two main reasons for this step. For years, marketers have been using cookies for efficiency and productivity. But when Google announced its plan to cut out the third-party cookies from the Chrome browser by 2022 — it came as a shock to many.
Martech
MARCH 30, 2022
But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate. Testing without statistical significance. Achieving 95% statistical significance indicates a 5% risk of concluding that a difference exists when there is no actual difference.
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