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Marketing to Kids? Mind the New Children’s Online Privacy Protection Act (COPPA) Provisions

Marketing Action

If you run a website designed for kids or have a website geared to a general audience but collect information from someone you know is under 13*, you must comply with the Federal Trade Commission’s Children’s Online Privacy Protection Act ( COPPA). New provisions came into effect on July 1, 2013 that provide additional protections and mandate new procedures.

What’s Happening to EU Privacy Law? An FAQ

It's All About Revenue

by Jesse Noyes | Tweet this Privacy law in the European Union was back in the headlines recently. That’s due to proposed changes to EU privacy protections that were released by The European Commission. A lot of people were likely scratching their heads, wondering how the proposed changes to EU privacy law would impact them and their business. Well, our own Chief Security and Privacy Officer, Dennis Dayman , follows this news the way some follow celebrity gossip. What is changing in EU privacy law? What’s Happening to EU Privacy Law?

Should Social Media Marketers Worry About Privacy?

WindMill Networking

Privacy is dead, and social media hold the smoking gun.”. –  Pete Cashmore, CEO of Mashable. Can we thank social media for the end of privacy? Some people might opt for a selective approach to privacy.  Actually, the modern debate about privacy surfaced earlier during the 1960s, when identities were turned into simple computer punch cards.  TOPIC: Social Media Privacy.

6 Critical steps to help fight for your online privacy

grow - Practical Marketing Solutions

Just when people seem comfortable oversharing online, something will happen that gets people talking about online privacy again. With the advent of the social web, you never really had any privacy. What you had was the illusion of privacy, which has gotten harder to maintain as technology makes it easier for people to access information about you. Used Klout before? hl=en.

Klout overhauls its business model, but does it answer its critics?

grow - Practical Marketing Solutions

Privacy. Klout has been caught up in some embarrassing privacy miscues, including showing profiles from minors on the site and re-introducing people into the Klout system who had opted-out. “Our goal is to lead the industry in matters of privacy protection.” Probably the biggest concern has been privacy. But what is the real impact? Transparency.

Social 103

Obey Facebook’s Rules of Engagement (Or Else)

Marketing Action

Protect data. All of the mechanics of these apps and YOUR usage of them must adhere to the Facebook Terms of Service (TOS) if you don’t want to risk having your content disabled, or your page shut down altogether. 1. This section is all about privacy and control. Always include a publicly accessible privacy policy. 3. Protect data. The five Facebook principles.

Do you have a handle on your online reputation?


I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection. As As some of you may know, I recently onboarded as Team Lead, Special Projects, over at

From Ill-Advised to Illegal: Employers Face New Laws On Social Media Monitoring

WindMill Networking

Employees cried “Invasion of privacy!”  ”  Even Facebook’s Chief Privacy Officer, Erin Egan, issued a statement titled “ Protecting Your Passwords and Your Privacy ” that warned employers to not require passwords from applicants and employees. The Illinois law would amend the Illinois “Right to Privacy in the Workplace Act. 

? 5 Tips for Marketing in a Highly Regulated Industry

Marketing Action

Industries such as financial services and healthcare have a variety of protocols around how they can market to consumers – especially where personal or financial information is concerned. So while the Federal Trade Commission (FTC) has truth-in-advertising, credit, and privacy standards that apply to all businesses, they also have some rules and compliance guides for particular industries. And

Marketo’s Position on the New Privacy Developments

Modern B2B Marketing

by Josh Aberant Within the past month we’ve seen major privacy initiatives from three major players in the online commerce space: FTC with a Do Not Track list proposal; Microsoft with announcements of tracking blocking technology in the upcoming release of the Internet Explorer browser; US Dept. of Commerce with its calls for baseline federal privacy regulation and a federal privacy office.

A different kind of Facebook privacy issue


I've been in Europe the last ten days (coming home today) and it's easy to see how European cultures differ from that of America, especially when it comes to privacy. Perhaps it might surprise you, given all the privacy debacles that Facebook has suffered, that Facebook is much more popular than Twitter in many European countries, but it shouldn't. Image via Wikipedia. Time will tell.

FTC & its Do Not Track List: Themes and Terminology

Modern B2B Marketing

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business.  One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”.  Here’s what they are taking about: Privacy by Design : (a.k.a.