Litmus

AUGUST 2, 2021

While we don’t know the exact rules and regulations in countries like Italy, see if you can contextualize where your subscribers are in their journey with your brand. That gives us the most opportunity to innovate so we’re not impacted when other email clients adopt something similar to Apple’s Mail Privacy Protection.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Martech

JANUARY 8, 2024

For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. A 2021 study from YouGov suggests that most countries are registering a maximum 60-70% cookie banner acceptance rate.

Analytics 122

Analytics Privacy Privacy Policies Privacy Protection 122

Litmus

NOVEMBER 26, 2022

An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. So initially, we tried putting the tag from the rule as the background image, but found that the MPP still cached that image—at least for a period of time before the CSS was called again.

Personalization 74

Personalization Privacy Protection Class Tagging 74

Litmus

APRIL 18, 2024

Instead, email marketers overwhelmingly focused on open rates—a metric that has become less and less useful with Apple’s Mail Privacy Protection. So when we asked email marketers what metrics they use to measure performance, imagine our surprise that ROI didn’t top the list (it wasn’t even in the top five.)

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Martech

FEBRUARY 16, 2023

The goal is to enable secure, purpose-limited and privacy-protected data collaboration no matter who uses which technology provider and to do so while minimizing data movement.” This library of purpose-build specifications aims at providing the rules of the road between different vendors. DCR Guidance and Recommended Practices.

Privacy Protection 82

Privacy Protection Advertising Agencies Privacy Vendors 82

Heinz Marketing

JUNE 27, 2022

Apple Mail Privacy Protection. According to Apple , with the release of iOS 15, Mail Privacy Protection hides your IP address, so senders can’t link it to your other online activity or determine your location. But how do you manage your database if each state has its own set of rules?

Privacy 80

Privacy Privacy Protection Opt-out Opt-in 80

Zoominfo

APRIL 20, 2021

These third-party validations from the industry authority on data privacy management provide an independent way to showcase GDPR and CCPA compliance to ZoomInfo’s customers, partners, and consumers and solidify the company’s standing as a privacy-forward organization.

Privacy 100

Privacy Zoominfo Advertising Benchmark Privacy Protection 100

Zoominfo

APRIL 11, 2022

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.”

Paid Search Agency 100

Paid Search Agency Privacy Advertising Agencies Ad Agencies 100

Martech

MAY 11, 2023

The initiative — called Procedural Rules of Enforcement — aims to tackle a host of problems, from how GDPR complaints are handled to the duration of proceedings themselves. And when consensus cannot be reached, the proposed enforcement rules will “clarify” the procedural aspects of dispute resolution.

Paid Search Agency 95

Paid Search Agency Privacy Work Management Marketing Proposals 95

Sprout Social

AUGUST 21, 2023

Watch the video below to hear their hot takes on the benefits and fears of AI, including job replacement: Privacy concerns Concerns surrounding data privacy, protection and security are top of mind for brands.

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

Customer Experience Matrix

NOVEMBER 18, 2018

The growth of right-wing extremism has led to push-back in support of fairness, reason, and rule of law. On the other side of the ledger, Apple has made privacy protection a core part of its own brand, both calling for regulation and resisting government requests to share data.

Paid Search Agency 192

Paid Search Agency Advertising Agencies Privacy Protection Work Management 192

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Three things in particular would help marketers rev up their innovation strategies: access to the right metrics easily connecting data sources together to accurately engage across channels unlocking data across their ecosystem, including silos between teams, amid changing industry privacy rules.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Salesforce Marketing Cloud

APRIL 20, 2022

As the quantity and variety of data continues to increase, and rules around privacy take hold, it’s never been more important to get the most out of marketing data. Privacy changes have led to shifts in marketing strategies and investments. But gathering, untangling, and harnessing the power of data is easier said than done.

Privacy 98

Privacy Planning Privacy Policies Privacy Protection 98

BenchmarkONE

AUGUST 25, 2021

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. Add a Link with a Tag Rule. How will iOS 15 impact your email list?

Privacy Protection 73

Privacy Protection Opt-out Click Rate Opt-in 73

Customer Experience Matrix

APRIL 13, 2018

This is the European Union’s approach to privacy in the General Data Protection Regulation (GDPR) makes so much sense: the rules include a requirement to track each use of personal data, documentation of authority for that use, and a right of individuals to see the history of use. That’s very different attitude from the U.S.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

Convert

NOVEMBER 30, 2020

In short, the law expands user privacy rights to align with the GDPR , imposes additional duties on businesses, and establishes the first government authority dedicated to privacy implementation and enforcement in the US, the California Privacy Protection Agency (CPPA). New Consumer Rights and PII Concepts.

Privacy 93

Privacy Advertising Agencies Privacy Protection Opt-out 93

Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. 20 – is that I will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.”

Open Rate 127

Open Rate Email Marketing Planning Click Rate 127

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. We’re still sending to mostly the true engagers from the old rules, and we may continue to send to more and more of the Apple MPP openers, so it’s kind of a subtle change. With a few months behind us, how did it really affect email marketing?

Privacy Protection 98

Privacy Protection Privacy Webinar Metrics Deliverability 98

Customer Experience Matrix

MAY 11, 2019

They get the best of both worlds: privacy for themselves and convenience based on the data of others.” Why is privacy protection expensive? And we do let people view ads for payment, but there are strict rules against trading away personal data.” “Who Who makes these rules?” Jamie was puzzled. asked Jamie. “In

Privacy 195

Privacy Paid Search Agency Privacy Protection Tagging 195

Navigate the Channel

JANUARY 3, 2024

Also include a visible and functional unsubscribe link to comply with laws like the CAN-SPAM RULE. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers? Always obtain explicit consent/permission before adding someone to your email list.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

SmartBug Media

AUGUST 23, 2023

Ethical Concerns & Bias Transparency, privacy protection, creative infringement, and other ethical considerations are crucial when it comes to AI adoption in consumer-facing applications. At the time of writing, one crucial question being asked right now is, “What happens when generative AI starts using its own outputs as inputs?”

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Adobe Experience Cloud Blog

APRIL 20, 2020

Also, think of setting certain rules such as a goal to decrease bounce rates and having AI help you to analyze automated website analytics. . Smart tools such as Mozilla’s Enhanced Privacy Protection are leading the web development community to more transparent, GDPR compliant website tracking. User experience optimization.

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Hubspot

AUGUST 9, 2017

To give you an idea of what you're up against, here are a few examples of regulations that require a privacy policy: California Online Privacy Protection Act. Privacy Shield. EU General Data Protection Regulation (effective May 2018). Children's Online Privacy Protection Rule.

Privacy Policies 77

Privacy Policies Privacy Privacy Protection Marketing Management 77

ATAK Interactive

FEBRUARY 26, 2020

This will help your business avoid any legal trouble, as well as potentially create an opportunity to differentiate yourself by showcasing the type of solid privacy protection practices your company employs. Though it’s usually better to get things done promptly, the CCPA is the exception to this rule.

Privacy 78

Privacy Privacy Protection Act-On Opt-out 78

ATAK Interactive

FEBRUARY 26, 2020

This will help your business avoid any legal trouble, as well as potentially create an opportunity to differentiate yourself by showcasing the type of solid privacy protection practices your company employs. Though it’s usually better to get things done promptly, the CCPA is the exception to this rule.

Privacy 78

Privacy Privacy Protection Act-On Opt-out 78

Convert

APRIL 26, 2022

The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020. A/B testing companies are now taking extra measures to comply with these new rules.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

ATAK Interactive

FEBRUARY 26, 2020

This will help your business avoid any legal trouble, as well as potentially create an opportunity to differentiate yourself by showcasing the type of solid privacy protection practices your company employs. Though it’s usually better to get things done promptly, the CCPA is the exception to this rule.

Privacy 60

Privacy Privacy Protection Act-On Opt-out 60

Litmus

JULY 28, 2021

Unfortunately, there’s no hard and fast rule about email preview text length. Speaking of open rates, you may not be able to rely on that as a success metric anymore after Apple’s Mail Privacy Protection launches (as early as September 2021). Now you know how to add preview text. How long should preview text be?

Click Rate 120

Click Rate Privacy Protection Paid Search Agency Open Rate 120

Magisto

JANUARY 13, 2020

It stands for Children’s Online Privacy Protection Act, and since the enforcement of YouTube’s settlement with FTC (Federal Trade Commission), it’s going to have a significant effect on video content and creators. The COPPA rule was promulgated in 1998 to protect Children’s privacy online.

Video Marketing 52

Video Marketing Youtube Privacy Protection Privacy 52

SmartBug Media

JANUARY 17, 2020

Privacy by Design. Much like any other data privacy law (such as Health Insurance Portability and Accountability Act - HIPPA ), you cannot add data privacy protections as an afterthought. Pro Tip: CSV, XML, and JSON are three examples of acceptable formats for this data. Email Marketing Managers and GDPR.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

Convert

SEPTEMBER 15, 2021

Differences can also be seen in the rules of international data transfers. GDPR is again very strict with these transfers and allows them only when the recipient country has similar privacy regulations. Most consumers will be proactively protecting their personal data. Let’s see what they are.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Hubspot

MARCH 28, 2018

When asked how much they trust a selection of tech companies to obey data privacy protection laws, 41% of Americans say they trust Facebook, while 51% do not. Out of the same set of respondents, 66% say they trust Amazon to obey data privacy protection laws, while 62% trust Google.

Facebook 66

Facebook Privacy Protection Product Paid Search Agency 66

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user,” Apple states.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

The Customer

APRIL 14, 2020

19 min Privacy and Morality: Data’s Double-Edged Sword July 6, 2020 The same data collected by similar means about the same person for the same purposes may be entitled to privacy protection or not based on circumstances. 12 min Candidates want data privacy rules, except for their own campaigns March 10, 2020.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Litmus

MARCH 15, 2024

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. Mail Privacy Protection (MPP) Apple’s Mail Privacy Protection gives people the option to withhold their IP address from senders so that their activity and location can’t be tracked.

Work Management 99

Work Management Privacy Protection Marketing Management Privacy 99

Martech

JANUARY 31, 2023

Other identity challenges include state legislation like the California Consumer Privacy Act and Europe’s General Data Protection Act. More trouble loomed for Big Lots when Apple rolled out mail privacy protection in 2021. “We Dig deeper: What is identity resolution and how are platforms adapting to privacy changes?

Privacy Protection 71

Privacy Protection Ad Building Privacy Conference 71

readwrite

MARCH 26, 2012

Commends the Digital Advertising Alliance, a self-regulatory group of the advertising industry, on developing an icon-based system to honor the browser tools as well as the W3C on created standards to protect consumer data. Mobile: Urges companies to work toward improved privacy protections and to development meaningful disclosures.

Privacy 40

Privacy Ad brokers Paid Search Agency Mobile Advertising 40