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The Shift from Media Planning to Audience Planning

Porch Group Media

Tell us a little bit about the advantage of the first-party data that V12 offers in this homeowner journey and how that really supports driving those signals and purchase intent. However, this is all coming under fire from consumer privacy protection groups as well as the operating systems and the browsers themselves.

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Leveraging First Party Data on the Homeowner Segment

Porch Group Media

Tell us a little bit about the advantage of the first-party data that V12 offers in this homeowner journey and how that really supports driving those signals and purchase intent. However, this is all coming under fire from consumer privacy protection groups as well as the operating systems and the browsers themselves.

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Holiday Email Marketing Tips to Stand Out in the Competition

Scoop.it

To make the most of the purchase intent in this peak season, you must build effective email marketing campaigns that will appeal to all your prospects and customers. As Apple has launched Mail Privacy Protection feature, the open rate might not get tracked correctly and it can lead to too many unnecessary communications.