Remove trust
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5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Be Successful)

Litmus

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Evaluate your potential impact.

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How ZoomInfo’s Community Edition Promotes Fairness, Protects Data

Zoominfo

We ensure that data sharing through CE complies with our industry-leading privacy practices. Let’s break down exactly how CE opens up markets for small businesses while keeping your privacy protected. This is a level of commitment to data transparency rarely seen among other companies in our industry.

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The Extra Mile: ZoomInfo reaches another privacy benchmark

Zoominfo

The California Consumer Privacy Act (CCPA) gives consumers in California additional data privacy protections and control over how businesses use their personal information. In March, we announced that we expanded our privacy team by hiring experts in technical, legal, and regulatory privacy.

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The Extra Mile: ZoomInfo reaches another privacy benchmark

Zoominfo

The California Consumer Privacy Act (CCPA) gives consumers in California additional data privacy protections and control over how businesses use their personal information. In March, we announced that we expanded our privacy team by hiring experts in technical, legal, and regulatory privacy.

Privacy 100
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3 Digital Marketing Trends to Watch for in 2023

Navigate the Channel

Building trust through authentic storytelling and inclusive advertising will be a cornerstone of successful marketing campaigns. This approach fosters a sense of belonging and trust. Authentic Storytelling Builds Trust Authenticity is the foundation upon which trust is built.

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HubSpot’s June releases: The manager’s guide

Martech

Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Cross-team visibility keeps individuals motivated to achieve goals, holds them accountable, and builds trust by enhancing transparency.

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How B2B  Marketers Are Preparing For A Cookieless World

Envy

The increasingly prolific use of third-party tracking cookies over the past three decades, has led to an erosion of trust by online users. By shifting their focus more to first-party data, brands give consumers the transparency they’re looking for while still getting the behavioral insights they need to deliver personalized experiences.”.