Remove trust
Remove Privacy Protection Remove Profiling Remove Transparency Remove Trends
article thumbnail

3 Digital Marketing Trends to Watch for in 2023

Navigate the Channel

With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 This approach fosters a sense of belonging and trust.

article thumbnail

FTC & its Do Not Track List: Themes and Terminology

Adobe Experience Cloud Blog

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”. This is a big deal.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Collect Zero-Party Data Through Email

Litmus

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. Second-party data helps you understand consumer trends, analyze the competitive landscape, or conduct research.

article thumbnail

How to Ensure Accurate Results from your A/B Tests Despite Apple’s ITP

Convert

The lack of transparency regarding who could access the information made it difficult to know if companies were using this responsibly or not. This shows you the “% New Sessions” trends over time. With ITP, user profile creation is no longer available. The user profile will also be blurry. took effect.