Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Evaluate your potential impact.

Privacy Protection 65

Privacy Protection Privacy Marketing AI Tips 65

Martech

JULY 11, 2022

Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Revenue goals reporting. It provides more granular and interactive reporting, including a dashboard progress bar, status, and notifications.

CMS Development 99

CMS Development Privacy Protection Open Rate Microsite 99

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”. Released just over a month ago, this report is one of many indicators making clear that online privacy is changing in the US. “ Getting real about Privacy “).

Privacy Policies 48

Privacy Policies Privacy Privacy Protection Marketo 48

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. That’s because… You own your audience Zero-party data puts the emphasis back on self-reporting and how critical it is.

Sales Management 86

Sales Management Opt-out Privacy Opt-in 86

Martech

MAY 18, 2022

Designed to maximize data collection often at the expense of data privacy, Google Analytics and its mother company, Google LLC, have been on the radar of European privacy activists for some time now. While GA4 allows you to use custom dimensions to segment your reports, there’s a strict limit—you can only use up to 50.

Marketing Analytics Tools 85

Marketing Analytics Tools Privacy Privacy Protection Paid Search Agency 85

Convert

JANUARY 27, 2022

The lack of transparency regarding who could access the information made it difficult to know if companies were using this responsibly or not. Google Analytics Reports. You can use your Google Analytics reports and look for the changes we cover below. Filter the “Browser” report by Browsers containing “Safari”.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Privacy Classified Ads 52